In what the brand is calling its first sponsorship with a “major sports league,” Utz Quality Foods has signed a multi-year, multi-platform deal to become the “official salty snack partner for MLB.” Products include pretzels, potato chips, cheeseballs and popcorn. Utz joins Barbasol, Hankook Tires, Kingsford, Mitel, NetSpend, Snapple and Supercuts as brands that have become MLB sponsors since January.

Ketel One is debuting Botanical, a low-proof spirit that distilled in the same way gin is, but is actually a new kind of vodka. Clocking in with lower calories, no carbs and a lower-proof than other distilled rivals, executives are betting Ketel One Botanical will strike a chord with health-conscious consumers. The liquor comes in three expressions (Grapefruit & Rose, Peach & Orange Blossom, and Cucumber & Mint).

Procter & Gamble's lagging sales have shaken investors' confidence in its turnaround and may force the company to cut more jobs. Shares of the maker of Tide detergent and Pampers diapers are down more than 20% in 2018 after yet another underwhelming quarter reported April 19. The company modestly beat expectations but disclosed shrinking profit margins and a softening sales outlook.

Yellow Fever debuted at a Whole Foods 365 unit in Long Beach, Calif., sparking a national debate about the name in social media. The concept, co-founded by Korean-American chef Kelly Kim, first launched in Torrance, Calif., about four years ago. The phrase “yellow fever” is a slang term for white people with an Asian fetish, often applied to white men who have a preference for Asian women.

GM insists that a mere 30 days is too short a time frame to determine trends related to sales, demand, and supply in the automotive industry. GM execs have explained that, by adopting quarterly sales reports, the company avoids wild swings in share prices. In other words, GM believes that swings in its monthly sales can result in unfounded speculation about where it may be headed.

Amazon has started to roll out an in-car delivery option for Prime customers with eligible 2015 or newer Chevy, Buick, GMC, Cadillac or Volvo vehicles. The program is available to customers in 37 metro areas in the U.S. Delivery people get GPS and license plates in order to find the vehicle. When they request access to the car, Amazon confirms that they have the right package and are at the right location before the vehicle gets unlocked.

The “Fearless Girl” statue, whose defiant face-off with Wall Street’s famous bull attracted fans across the globe, is getting a new home. Before the end of this year, the sculpted girl in pigtails will be perched in front of the New York Stock Exchange, offering a vivid, daily reminder that when it comes to gender inclusion, businesses need to do more. Since the placement, more than 150 companies have added a female director to their boards.

Victoria’s Secret sales have been sinking for more than a year as its pricey push-up bras and other fashions fall out of favor — but the #MeToo movement is also taking a toll on its brand, according to a YouGov poll. Among 18-to-49-year-old women, the brand’s buzz score — whether consumers are hearing positive or negative things about a brand — dropped more than 3 points over the past six months, to 23.

Gatorade has unveiled what it is calling the “biggest international campaign in the brand's 50-plus year history. "Everything Changes" stars FC Barcelona teammates Lionel Messi and Luis Suárez. It supports the brand's first sport-specific product, Gatorade Football Energy. The multi-platform effort will have a major presence in the lead-up to and then during the FIFA 2018 World Cup this summer in Russia.

Pizza Hut co-founders Dan and Frank Carney have opened The Pizza Hut Museum at Wichita State University. Last year, the first Pizza Hut location was relocated to WSU’s new Innovation Campus, where it has been turned into a museum dedicated to the history of the world-famous pizza chain thanks to the university, donors and the Carney family, which donated its sizeable collection of Pizza Hut mementos.