• Gap Inc. Unveils New Brand, Hill City
    Gap, Inc.’s Hill City, its first new brand in more than a decade, is the menswear equivalent “of what brands like Lululemon have been doing for decades: Creating versatile clothing that allows the wearer to move in and out of rigorous physical activity,” according to Fast Company. The $15.9 billion parent company of Old Navy, Banana Republic, Athleta, and Gap is aiming to improve the company’s sales in “betting that athleisure isn’t just a passing trend.”
  • Restoration Hardware Has Reinvented Itself With RH Gallery
    A “glowering, 90,000-square-foot landscape of poured concrete flecked with bronze, stone and glass, through which sails a flotilla of enormous gray velvet and white linen sofas” is the latest iteration of what began as Restoration Hardware, according to The New York Times. This is RH’s 85th store, and its biggest. Coincidentally, it opened the same week the parent company of Henri Bendel announced the closing of all its stores.
  • Fitbit's New Platform Aims To Help Consumers Make Better Choices
    Fitbit is bundling its wearables, social tools and coaching tech into an integrated offering it calls Fitbit Care. The new product “represents Fitbit’s attempt to find more revenues with large employers, health plans, and health providers, rather than having to depend almost entirely on direct-to-consumer sales of fitness trackers and smartwatches,” according to Fast Company.
  • Amazon Could Open 3,000 Cashierless Stores By 2021
    Amazon.com Inc. is considering a plan to open as many as 3,000 new AmazonGo cashierless stores in the next few years, people familiar with matter told Bloomberg. The aggressive and costly expansion would threaten convenience chains like 7-Eleven Inc. and quick-service sandwich shops like Subway and Panera Bread, according to Bloomberg. The company unveiled its first cashierless store in Seattle in 2016 and plans additional sites in Seattle and Chicago.
  • Kroger Unveils Dip Fashion Collection
    Kroger is rolling out its new private label apparel line, Dip, in its 300 Fred Meyer multi-department stores and large-format Marketplace stores. Included are clothing for women, men, young men, juniors, kids, toddlers and babies. “More than 80% of the collection is priced at $19 or less. In stores, the brand is presented in its own department, with the banner prominently featured,” according to Supermarket News.
  • Coca-Cola Pushes Into Healthy Drinks With Kombucha
    Coca-Cola has bought Australia-based Organic & Raw Trading Co., maker of Mojo kombucha tea. Coke “has been increasingly diversifying its portfolio to include healthier options such as sparkling waters as consumers move away from sugary sodas,” according to Reuters. “Coke has been on a deal spree, ranging from a $5.1 billion acquisition of coffee chain Costa to a minority stake in a Kobe Bryant-backed sports drink brand BodyArmor.”
  • McDonald's Changes Apple Pie Recipe
    Disgruntled pie eaters are taking to social media to complain about changes that McDonald’s just made to its apple pie, a long-standing menu item. Some posters are happy about the changes, which include less sugar and a simplified ingredient list. McDonald’s announced the changes last week and they go along with other recent recipe modifications, including using real butter in breakfast sandwiches.
  • L.A. Set To Ban Sale Of Fur
    The Los Angeles City Council voted to ban the sale of fur products in the city, which would make it the largest U.S. city to do so, according to the New York Times. However, "The average temperature in Los Angeles hovers around 75 degrees Fahrenheit, so fur is … maybe not as necessary as in, say, Alaska. But the City Council members hope that their vote could see a ripple effect." Other California cities, including San Francisco, already have such a ban in place.
  • Perdue Farms Adds Cartoon Chicken To Label
    Perdue Farms' new packaging includes a blue cartoon chicken named Pearl, named for founder Arthur Perdue’s wife. “The new packaging features bold graphics with clean lines and basic colors – an attempt to attract millennials to a brand that is, by its own admission, dated,” according to USA Today. “The refreshed design also includes a simple barn, slightly reminiscent of the old-fashioned farmhouse that adorned Perdue's packaging from 2005 to 2017.”
  • Delta Airlines, LinkedIn Partner To Offer Perk
    Delta passengers now have access to an unexpected perk: they can stream LinkedIn Learning videos for free while they're aboard. “These are video courses on things like  managing stress, getting things done, communication and career development,” according to Inc. “They're normally offered as part of a LinkedIn Premium membership, which goes for at least $29.99 a month.”
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