Procter & Gamble Co. Chief Brand Officer Marc Pritchard said the company is playing a key role in #BrandsForGood, a newly formed collaborative committed to unleashing the power of brands to make sustainable lifestyles desirable among consumers. The maker of Gain Botanicals bio-based laundry detergent hopes to rally brand builders and marketers to explore and embrace new ways to encourage sustainable living practices through advertising, he said. 

A navigation mistake by autopilot contributed to the death of a Tesla Model X owner in Mountain View, Calif., according to a preliminary report released by the National Transportation Safety Board. The agency says that the driver’s hands were detected on the steering wheel for a total of 34 seconds, on three separate occasions, in the 60 seconds before impact. NTSB also confirms Tesla’s position that the vehicle did not detect the driver’s hands on the steering wheel in the six seconds before the crash.

Colonel Sanders may be rolling over in his grave. Nearly four decades after the death of the man who founded the Kentucky Fried Chicken fast-food chain, KFC is devising a fake meat version with the colonel's tightly held original recipe of 11 herbs and spices.The menu move comes as KFC's U.K. restaurants seek to adhere to new British government guidelines that advise overweight adults to limit calories.

Nordstrom’s 47,000-square-foot NYC emporium is a sophisticated shopping-tech laboratory—one of several where Nordstrom is urgently experimenting with ways to make upscale, high-touch retail more competitive in an e-commerce-driven era. The maze-like layout, spread over three floors, showcases subtle but important technological enhancements. Some are super-practical, others have a wow factor.

Stew Leonard’s, the family-owned Connecticut food store, has offered to send 10,000 of its hamburgers to the summit between President Donald Trump and North Korean leader Kim Jong Un as a goodwill measure. Stew Leonard’s offer, which has been sent to the State Department, is in response to a news report that Kim wanted to open an American-style hamburger restaurant in Pyongyang, the North Korean capital.

Meal kit subscription company Marley Spoon has filed for an initial public offering in Australia. The Berlin, Germany-based company, which has U.S. offices in Manhattan and operates a warehouse facility in the Bronx to accommodate the recipe-and-ingredients delivery service on the East Coast, expects to raise $53 million in the offering. Marley Spoon is supported by Martha Stewart under the Martha & Marley Spoon brand.

In collaboration with Google, H&M Group has developed a voice app for H&M Home in select markets—one of the first voice applications to be released in the fashion and home segment. In addition, the H&M-owned brand Monki has partnered with HoloMe to explore creating high definition human holograms in augmented reality. H&M-owned Monki has partnered with HoloMe to explore creating high definition human holograms.

Mitsubishi surprised test drivers of the new Eclipse Cross with an unexpected freestyle rap, courtesy of someone they thought was just another salesman. The work is a continuation of the Eclipse Cross launch campaign by Butler, Shine, Stern & Partners, and ties into Mitsubishi’s association with music. The work will also appear on social and digital properties.

In the U.S., Heinz may be best known for its iconic tomato ketchup. But in the U.K., there’s another product that is a mainstay on shelves: a mayonnaise-like condiment formerly known as “salad cream.” That’s “formerly known as” because Heinz has decided to rename the topping to “sandwich cream,” following the results of research that proved only 14% of consumers were using the spread as a salad dressing after all.

Although some Twitter users initially speculated that the tweet might have been a clever PR stunt to drum up interest for the breakfast chain, a spokesperson for IHOP confirmed to the New York Post that the tweet was serious. An announcement explaining the change is due on June 11. Many assume the new letter will stand for breakfast.