Pepsi is unveiling a beverage dispenser for the food service sector with the hope that consumers will embrace filling up their own reusable bottles. “The move, announced on Earth Day, is part of a broader push by PepsiCo to improve its carbon footprint,” according to Fortune. “The company has led an industry-wide effort to reverse declines in U.S. household recycling and says 25% of its plastic packaging will come from recycled materials by 2025.”
Lowe’s is entering its first year as an NFL partner, joining other repeat sponsors including Pizza Hut, Pepsi, Visa, New Era, Oikos and Verizon. The brands are capitalizing on the three-day NFL Draft this week in Nashville. “During the first pick of the draft, Pizza Hut and Los Angeles Rams quarterback Jared Goff, who was the No. 1 overall pick in 2016, will unveil a code enabling people to redeem 50% off all menu-priced pizzas,” according to NYSportsJournalism.com
Harry Potter fans, be still your beating hearts. A Hogwarts-themed shoe from Vans is in the works. The shoe brand announced the new collection with a mysterious Instagram, and wizards everywhere are predictably losing it, according to Cosmopolitan. “While details are super under wraps (like, we-still-have-no-photos levels of under wraps), we do know that the collaboration will specifically take inspiration from the four Hogwarts houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff (as if you needed me to clarify the houses),” per the magazine.
Older cars can now be retrofitted with the newest in safety technology, which could be particularly beneficial to teen drivers, who are developing new driving habits. A study shows that safety tech changes the way a driver engages with the vehicle. Sixty-two percent of the drivers in the study reported changing the way they drove, including paying more attention to how closely they were following and using their turn signals more often.
Norwegian Cruise Line said it will no longer automatically create towel animals for all its passengers on some of its ships. The reason for Norwegian’s towel animal reduction plan is the environment, according to a statement. Cruisers can request to receive the animals, and cabin stewards will oblige. However, Carnival Cruise Line and Royal Caribbean are not changing their stance on folded wildlife.
Amazon and Walmart are participating in a pilot program with the U.S. Department of Agriculture for online grocery service for Supplemental Nutrition Assistance Program (SNAP) participants in New York. ShopRite is slated to be added to the program, which marks the first time that benefit recipients under SNAP, formerly known as food stamps, can shop and pay for food online.
The Honda Civic is in good company, topping the list of most-Instagrammed vehicles with two hot sports cars, the Ford Mustang and Nissan GT-R. The stats come from a study from insurance company Veygo. Only cars that are currently in production were examined, using the total number of posts between a car’s top-two hashtags for rankings. Tags with multiple meanings, like “#golf” for a Volkswagen Golf, weren’t included in the study.
has apologized and taken down links to an online ad that showed an interracial Southern couple discussing fleeing to the North during the Civil War. “Critics of the ad said that it whitewashed history, inaccurately portraying the rape of slaves by slaveowners as a consensual relationship,” per The Hill.
The marijuana-related significance of April 20 isn’t lost on Carl’s Jr. Pot smokers supposedly used to like to light up joints at 4:20 p.m., back in the days before vape pens and prescription weed. The fast food chain is offering the Rocky Mountain High CheeseBurger Delight that includes a CBD-infused sauce, but only on April 20, and only at one Denver location.
Martha Stewart's brand has depreciated. "The domestic diva’s homemaking empire, including her lines of home furnishings, kitchenware and other branded products, has been sold to Marquee Brands for $215 million — or $140 million less than what seller Sequential Brands Group paid for it in 2015," according to the New York Post. "Sequential — which also owns brands such as Jessica Simpson, Ellen Tracy and Gaiam — had been looking to unload Stewart’s brands since last fall because of the skyrocketing costs of her perks and pay."