• Pampers App Tracks Pee In Diapers
    The smart diapers in The Lumi by Pampers line, launching this fall, will track an infant’s urine output and sleep, but not poop. An activity sensor attaches to a “landing” on the front of the diaper. It comes with a baby monitor and a 10-day supply of diapers.
  • Disney Goes All Out For 'Lion King' Marketing
    That campaign includes the usual mix of trailers, posters and advertising (billboards and social media) as well as an extensive collection of promotional partnerships and event appearances. "We had a very carefully planned out ‘pulsed’ campaign," Disney president of marketing Asad Ayaz tells The Hollywood Reporter. "'The Lion King' is a beloved property. At the same time you’re bringing in new audiences around the world who may not have seen the original."
  • Bud Light Offers Free Beer For Area 51 Aliens
    Anheuser-Busch, the maker of Bud Light, tweeted: "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid.” The tweet was in response to a viral Facebook page discussing a meet-up at the "Alien Center tourist attraction" -- actually a military base in the Nevada desert rumored to be storing UFOs. However, the brand quickly backtracked with a follow-up tweet: "Screw it. Free Bud Light to any alien that makes it out.” The company made a label for its Area 51 Special Edition Bud Light.
  • Neutrogena Recalls Light-Emitting Therapy Masks
    Neutrogena issued a recall of its light-emitting therapy masks aimed at fighting acne, "citing a 'theoretical risk of eye injury" to a subset of people who had underlying eye conditions or were taking medicine that made them sensitive to light," according to The New York Times. Other masks are still on the market, and dermatologists continue to use them, including one quoted as saying she "used much stronger eyewear than was provided by [Neutrogena]....If you’re using the right eyewear protection, you should be fine.”
  • Souhwest Bumps Up Reward Points If You Let Stranger Rent Your Car
    Southwest is offering an an interesting twist on frequent flier plans. Consumers can gain 2,000 Rapid Reward points if they book a car through car-sharing app Turo. But "the big doozy is 10,000 Rapid Rewards points for signing up as a host and having someone book your car for a rental," again through Turo, according to Mashable. Offer ends Oct. 15.
  • Giant Eagle Tests Checkout-Free Platform
    The Grabango’s no-wait checkout platform, similar to what is used in Amazon Go locations, has been deployed at a Giant Eagle store. Multiple applications of the payment technology are being tested, according to Supermarket News. A recent Forrester Research study finding that U.S. grocery shoppers’ top complaint is waiting in line at checkout.
  • Oscar Mayer Partners With Airbnb To Rent Out Wienermobile
    Oscar Mayer is giving fans the chance to spend the night in the Wienermobile. In honor of National Hot Dog Day on July 17, the company is listing the 27-foot-long hot dog on wheels on Airbnb. Beginning July 24, fans will be able to request to book the Wienermobile for a one-night stay between Aug. 1-4 for $136, which is inspired by the number of years Oscar Mayer has been delivering hot dogs.
  • Cardi B Dons Retractable Nails To Tie Reeboks
    Female Rapper Cardi B is appearing in Reebok’s “Sport the Unexpected” campaign. In one spot, Cardi B’s nails grow to the floor in order to tie her Reebok kicks, “As the salon patrons look on impressed, the nails tie the laces by themselves as B bats her fake lashes like it’s nothing,” according to The Drum. The nails then retract, as Cardi B states, “Nailed it.”
  • Virgin To Stop Offering Animal Encounter Bookings
    Virgin Holidays will stop offering excursions to attractions and experiences featuring captive whales and dolphins, which essentially means it is cutting all ties to SeaWorld, Discovery Cove and similar attractions. The move is part of the Virgin Pledge, which includes only working with facilities committed to not taking animals from the wild.
  • Sweetgreen Hopes To Improve Salad's Image
    Sweetgreen, a 95-restaurant salad chain that’s become a darling of health-conscious urban consumers, aims to make salad sexy. “Perhaps that’s why Sweetgreen and its competitors tend to shun the ’S-word’—‘vegetable-forward meals’ and ‘real food’ are their terms of choice," according to Fortune. Greens are still no match for burgers and fries from a sales perspective. McDonald’s 2018 U.S. sales were nearly $8 billion—or more than 10 times the annual sales of America’s top 14 salad shops combined.
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