• SUV Market Is Becoming Oversaturated
    SUV sales are slowing and automakers are enlisting sales promotions to keep inventory from piling up, analysts say -- and industry data shows. “And yet, auto makers are getting ready to roll out even more sport-utility offerings in the next few years, further packing U.S. showrooms,” reports the Wall Street Journal. This could put a dent in automaker profits.
  • NYSE Launches 'Living Tech' Campaign
    The New York Stock Exchange is launching a campaign centered on the premise that although the exchange processes 80 billion electronic messages daily, they only make sense because of the traders still working on the floor. The initiative will run across digital, print and out-of-home nationwide. It highlights the tech brands, including Uber, Slack and Pinterest, that debuted on the NYSE this year. 
  • Unlike Chevy, Trump Ads Use Actors, Not Real People
    Donald Trump’s reelection campaign uses a series of Facebook video ads showing what appears to be a young woman strolling on a beach in Florida, a Hispanic man on a city street in Texas and a bearded hipster in a coffee shop in Washington, D.C., all endorsingthe president. “There’s just one problem: The people in the videos that ran in the past few months are all actually models in stock video footage produced far from the U.S. in France, Brazil and Turkey, and available to anyone online for a fee,” according to USA Today.
  • T-Mobile Returns To MLB All-Star Game
    T-Mobile, the official wireless provider for MLB, will return to the All-Star Game. The company is donating $250,000 to Little League Baseball and Softball -- a sum that will increase based on long balls hit during the T-Mobile Home Run Derby. T-Mobile has been an official partner with MLB since 2013, and in 2016 became title sponsor for the T-Mobile Home Run Derby during All-Star Game week. The telecom company is currently in the final stages of a multibillion-dollar merger with Sprint.
  • Kroger Ramps Up Digital Sales
    Kroger unveils plans to test market home delivery via driverless cars at its annual meeting this week. Kroger CEO Rodney McMullen urged restless stockholders to take the long view. He noted Kroger's heavy investment in digital technology is both lessening and starting to pay off. "Digital is starting to become a tailwind, not a headwind," McMullen said.
  • Viagra Competitor Flouts Facebook Rules
    Online ads for Viagra alternative Hims purport to offer an easy way for users to buy prescription medications. “Such ads violate Facebook policies that prohibit promoting the sale or use of prescription drugs or suggesting that users have a specific condition,” according to Wired.
  • Craft Beer Trend Prompts Popularity Of Four Packs
    The traditional six pack of beer is being edged out by four packs, which have become the norm among craft breweries, who also favor larger, 16 oz. cans. Small brewers are seeking to differentiate themselves from mainstream competitors like Budweiser or Coors. “It’s also a way to stand out visually,” according to the Boston Globe. “A 16-ounce-size can offers a bigger canvas for artwork and brand design, helping to attract consumers’ attention.”
  • Netflix's 'Stranger Things' Jumps On Sponsorships
    Wrigley Field and the Chicago Cubs are the latest to jump on the “Stranger Things” craze, with a Snapchat AR filter that turns Wrigley into some sort of Upside Downville. Other brands to opt in include BMX bikes, Nike and Coca-Cola. “Perhaps it was inevitable,” per Fast Company. “A show that trades on its throwback bona fides as much as its thriller chops, that becomes as pop culturally popular as this is bound to be an advertising magnet.”
  • Red Lobster Gets Ultimate Placement In Jimmy Fallon, Nicki Minaj Bit
    Jimmy Fallon had never been to Red Lobster and Nicki Minaj was fired from one as a waitress, so the two visited the Times Square location for a segment on “The Tonight Show.” The seven-and-a-half-minute video documenting the dinner date has been viewed more than 2.7 million times on YouTube and has been covered by media including CNN, VarietyPeople and the Hollywood Reporter.
  • General Mills Enlists Rapper For Limited Edition Boxes
    General Mills has partnered with rapper Travis Scott to appear on limited-edition boxes of Reese’s Puffs. The relationship was celebrated last week at a one-day Paris pop-up shop. “The co-branded packaging shows the Travis Scott action figure taking a spoon to the sugary breakfast fare with classic Cactus Jack graphics in the background: cacti, lightning bolts, and a few cloud and star doodles,” according to Complex.
Next Entries »
To read more articles use the ARCHIVE function on this page.