How is your “humaning" going? And is your marketing “thumb-stopping”? Every industry has its lingo, “but people who work in the advertising ‘space’ seem to love insider language more than most,” according to The New York Times. “In news releases, ad copy and earnings statements, they have tortured plain talk in service of the sell, with Frankensteinian combinations and avalanches of acronyms.”

Uber has officially acquired Postmates, in a $2.65 billion deal originally announced in July.  The two entities will continue to operate separately with independent branding while some back-end operations like a shared pool of drivers will merge. Uber says the deal will benefit merchants. The companies will gather merchant feedback next year via a “regional listening exercise.”