Companies are finding creative ways to get in front of consumers who are no longer seeing 30-second commercials, putting more focus on Hollywood-level branded content. “The best partnership you can have is a marriage where the themes between the company and the story are aligned,” Hollywood producer Brian Grazer tells The New York Times. For example, his production company, Imagine Entertainment, partnered with Waffle Iron Entertainment, Nike’s production entity, for a documentary about the NBA.
Visa has named a new chief diversity officer and head of corporate social responsibility and has elevated the job to its executive committee. Michelle Gethers-Clark, previously president and chief executive officer of the United Way of Greater Greensboro, North Carolina, takes over the role in May. “She will also oversee Visa’s efforts to drive equitable economic growth, with a special focus on supporting small and micro businesses,” per the Silicon Valley Business Journal.
Kent Taylor, 65, the founder and chief executive of the Texas Roadhouse restaurant chain, died by suicide after suffering from post-Covid-19 symptoms including severe tinnitus, the company and his family said in a statement. Taylor founded Texas Roadhouse in 1993 with the goal of an “affordable, Texas-style” restaurant. He went on to open 611 locations in 49 states, and 28 international locations in 10 countries. Taylor remained active in operations, including personally picking songs for the jukeboxes.
Ben Kirby, who holds a degree in marketing management and an MBA, started the Instagram account @PreachersNSneakers posting screenshots of pastors next to price tags and the street value of shoes they were wearing. Within a month, the account had attracted 100,000 followers. “As the Instagram account grew, Kirby started asking more serious questions about wealth, class and consumerism, including whether it’s appropriate to generate massive revenue from selling the gospel of Jesus,” according to TheWashington Post.
"Kellogg is answering superfans’ petition and social media pleas to bring back its iconic Kellogg’s Cereal Straws," Kellogg said in a release shared with USA Today. The product is being revived in two flavors: Kellogg’s Froot Loops and Kellogg’s Cocoa Krispies. The move by the food giant came as a result of a 4-year-old petition created by Change.org user Hannah Wade.
Spectators from overseas, including the United States, will be barred from attending the Summer Olympics in Tokyo, according to organizers. The move aims to reduce the possibility of spreading of the coronavirus at the Games, and boost support for the event among Japanese. The Tokyo Games are set to open on July 23, a year later than originally scheduled due to the pandemic. A decision on spectator levels for those in Japan will be made in April, the local organizers said. The 600,000 tickets sold to overseas spectators will be refunded.
Appearing on the top of a letter addressed to Robert Clack School, which tweeted a photo, the simple new design features a single A atop a W inside an oval. Archewell is a multifaceted media brand, “meaning this logo will be visible on more than simply correspondence, and it needs to hold its own in the varied situations it will find itself placed in,” per Creative Bloq. “First there's Archewell Foundation (an impact-driven 'not-for-profit'), then, Archewell Productions, which has a deal with Netflix, and finally Archewell Audio, which is in partnership with Spotify.”
The Italian designer denim brand is launching its first pet wear collection with a series of jackets and sweaters designed to fit toy and small-sized dogs. The Diesel Doggies Collection includes two sweaters and two denim jackets. The indigo jacket features Americana-inspired patchwork, while the black jacket has a punk theme. The global pet clothing market size is expected to reach $7 billion by 2028, according to Fortune Business Insights.
The National Grocers Association is asking Congress and federal regulators to investigate what it views as anticompetitive business practices of the nation’s largest food retailers. “NGA, which represents independent grocers, contends the actions of large retailers, especially during the pandemic, threaten the existence of a healthy grocery ecosystem and argue that congressional action and investigations by the Department of Justice and the Federal Trade Commission are needed,” per Progressive Grocer. The most criticism was "leveled against Walmart as a serial abuser of buyer power."
Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” per Creative Bloq. “While it was met with some initial skepticism online, it soon became clear that the transparent design lends itself extremely well to both physical applications as well as digital.” The automaker also debunked the common misconception that the logo itself represents a propeller.