• Kia Avoids Using 'Minivan,' Plays Up Utility Features
    Kia’s 2022 Carnival TV spot is trying to convince consumers that it isn’t a minivan. “Making bold new strides in the world of trying to pretend that one type of vehicle is another, Kia continues to adamantly call the Carnival an MPV,” per Car Scoops. MPV stands for Multi-purpose Vehicle. Creative indicates that the Carnival can do anything you might need (kind of like a minivan). But it also shows the vehicle towing boats and running next to dirt bikes, which is more like a crossover or SUV.
  • Starbucks Launches Reusable Cup Trial
    After more than a year of prohibiting consumers from bringing in reusable cups due to the COVID-19 pandemic, Starbucks is starting a “Borrow A Cup” trial program in five Seattle stores. The trial, running through May 31, allows customers to order their beverage in a reusable cup for a $1 deposit. When they return the cups at a participating store's contactless kiosk, they'll get the $1 back and 10 rewards points through the chain’s loyalty program. The cups are then professionally cleaned and sterilized.
  • Rockies Bumps Atlanta To Host All-Star Game
    Colorado Rockies’ stadium Coors Field will host July’s All-Star Game after the annual event was relocated from Georgia in protest over the state’’s new voting restrictions. “MLB Commissioner Robert Manfred on Friday ordered the sport to relocate its 2021 All-Star Game after Georgia instituted the new voting rules, which Republican politicians endorsed but critics have said aim to suppress voting among Black people and other racial minorities who tend to vote Democratic,” per Reuters. “A slew of major U.S. companies, including Georgia-based Coca-Cola Co and Delta Air Lines Inc have come out against Georgia’s law.”
  • Best Buy Tests Pilot Of Annual Membership Program
    Best Buy is set to test a $199.99 annual membership program that will include "free device installations, a concierge service for tech support and other perks" like "free shipping without order minimums, extended return windows and exclusive sales," per CNN Business. Available at around 60 Best Buy stores in six states by month's end, the competitor to Amazon's Prime is targeting customers who "have more devices and technology in their home, but have trouble understanding it all and need help," according to a retail analyst quoted in the story.
  • CDC's Design Contest: Build A Better Mask
    The Department of Health and Human Services and the Centers for Disease Control and Prevention just announced a contest to “accelerate the next generation of masks,” according to the challenge’s website. Until April 21, "They are asking people to submit a design that improves upon an existing mask design, or go completely off the rails and create a new design that incorporates materials and technologies that haven’t yet been used in existing masks," according to Fast Company. A total of $500,000 will be paid out, $10,000 to 10 first-phase winners and "a grand prize of $400,000 to be divided between …
  • Topps Goes Public, With Valuation A Cool $1.3B
    "Topps, known for its trading cards and Bazooka gum, is going public by merging with a blank-check firm in a deal that values the company at $1.3 billion," per The New York Times. Chairman Michael Eisner -- you may remember him as chief executive of Disney -- "will roll his entire stake into the new company and stay on." All signs are promising, with a shift to digital for users to trade collectibles and play games, and the creation of trend-oriented Topps Now, "which sold nearly 100,000 cards featuring Senator Bernie Sanders at the presidential inauguration in his mittens."
  • LG Exits The Smartphone Business
    Even after announcing at the CES Show that it would market some high-concept smartphones this year, the South Korea-electronics company announced it's getting out of that business, where it couldn't make headway against Apple and Samsung. “LG says this means it'll be free to focus resources on growth areas, citing a whole list of sectors where its brand is better positioned: ‘electric vehicle components, connected devices, smart homes, robotics, artificial intelligence and business-to-business solutions, as well as platforms and services,’” per Techradar.
  • Miami Marlins' Stadium Is Now LoanDepot Park
    LoanDepot park -- and that’s officially with a lower case “l,” -- is the new home of the Miami Marlins. The 11-year-old mortgage company was founded by Anthony Hsieh, who had previously started and sold other mortgage companies to E*Trade and LendingTree. Its slogan, "Home means everything," is being embraced by the Marlins as a season-long RBI campaign. The company will donate $25 for every regular-season RBI to Boys & Girls Clubs of America.
  • Restaurant Brands CMO Leaves For Activision Blizzard
    Restaurant Brands International Global Chief Marketing Officer Fernando Machado is resigning after seven years with the company to take the top marketing job at video game company Activision Blizzard. “Since being promoted to the role in January 2020, Machado has overseen marketing for RBI subsidiaries Burger King, Popeyes and Tim Hortons,” per Forbes. “He joined the company in 2014 as Burger King’s head of brand marketing before becoming CMO in 2017.
  • Coca-Cola CEO Challenges Voter Suppression Laws
    Coca-Cola CEO James Quincey is "now embroiled in a heated debate over a wave of Republican legislation that would effectively make it harder for people to vote, including many Black voters, in some states," per  The New York Times. After one such law was passed in Georgia, where the company is headquartered, Coca-Cola -- through Quincey -- came out against it, "as it makes it harder for people to vote, not easier.”
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