Tom Brady signed a multiplatform deal with Hertz and is already appearing in a new spot promoting the car rental company's plan to purchase Tesla vehicles. The company announced it is placing an initial order of 100,000 Teslas, which will be in fleets by the end of 2022. Hertz is also building a new EV-charging infrastructure across the company's global operations. Brady touts this in the spot, which the Tampa Bay Buccaneers quarterback shared via social media.

In what is being billed as the biggest U.S. IPO since 2014, Rivian went public Wednesday, raising billions of dollars. The highly anticipated IPO “further illustrates the excitement that has been building on Wall Street for electric-vehicle makers, particularly those like Rivian that are still young and relatively unknown but hold promise in challenging the more-established car companies,” per The Wall Street Journal.

Shoppers are shifting to Visa, Amazon and MasterCard gift cards as the go-to holiday gift amid supply chain woes, inflation and the lingering effects of COVID-19, according to InMarket. “The report found that shoppers are spending more on gift cards earlier than last year with average spending up year-over-year, per Chain Store Age. “The findings are based on first and third-party transactional data sources.”

Tim Horton’s is enlisting fellow Canadian Justin Bieber for a promotion starting Nov. 29. “Canadian and U.S. locations will feature a limited-edition selection of Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip, and birthday cake waffle flavors, as well as a yet-to-be unveiled collection of Timbiebs merch,” per Fast Company. “Bieber teased the partnership—created with ad agency Gut—in an Instagram post on Monday, which also happened to reveal his new company email address.”

McDonald’s will debut the “Mariah Menu” on Dec. 13. It features a select free item for 12 days through Christmas Eve with a $1 minimum purchase on McDonald’s mobile app. “The chain has previously rolled out limited-time celebrity meals based on stars' favorite McDonald's orders, including the Saweetie Meal last summer and 'Famous Orders' with BTS, J Balvin and Travis Scott,” per USA Today. 

A federal judge has denied a Texas lawsuit by United Airlines employees that aimed to block the airline from placing employees exempt from its COVID-19 vaccine mandate on unpaid leave. The employees, who sought religious or medical exemptions, filed suit against the Chicago-based airline in September, alleging the carrier’s offer of unpaid leave wasn’t a reasonable accommodation for workers who received exemptions.

Portland’s Powell’s Books, a mecca for book lovers, has survived an endless list of threats during its 50 years, including the rise of Amazon. None have been like the tumult of recent years, which included the pandemic shutdowns, downtown protests which led to boarded-up storefronts, and forest fires that compromised Portland's air quality. “But the latest plot twist has foreshadowed a potentially unhappy ending,” per The New York Times. “Like the rest of Portland’s urban core — and like downtowns across the United States —Powell’s is contending with staggering uncertainty. How will brick-and-mortar stores fare in a time of …

Premium spirits shipping service ReserveBar’s acquisition of Minibar Delivery will allow the company to serve virtually every state. “Our overall vision is what we call ‘e-commerce everywhere,’ making it as convenient as possible to buy beverage alcohol compliantly in every instance it makes sense to do so,” ReserveBar President Derek Correia tells Forbes. “We’re now living at the intersection of two seminal revolutions in this industry: e-commerce and RTDs. One of the best things about e-commerce is it makes it easy to discover, learn about, and try new things. We were meant for each other.”

Nordstrom, Best Buy, Walmart, Macy’s and Amazon are among the retailers using perks such as signing bonuses, higher wages, even college tuition to entice new employees in time for the busy holiday season. “It is not proving easy to entice applicants to an industry that has been battered, more than most, by the pandemic’s many challenges, from fights over mask wearing to high rates of infection among employees,” per The New York Times. “Willing retail workers are likely to earn larger paychecks and work fewer hours, while consumers may be greeted by less inventory and understaffed stores.”

Prevea Health has ended a nine-year relationship with Green Bay Packers quarterback Aaron Rodgers after he revealed his reasons for failing to get a COVID-19 vaccination. The Wisconsin health care company posted on Twitter that the two had parted ways. “The statement said Prevea Health ‘remains deeply committed to protecting its patients, staff, providers and communities amidst the COVID-19 pandemic. This includes encouraging and helping all eligible populations to become vaccinated against COVID-19 to prevent the virus from further significantly impacting lives and livelihoods,’” per the Associated Press.