New York City Audubon is changing its name because of the racist legacy of the society's namesake. A statement from the group says John James Audubon's racism created barriers for birders. "A new name hasn't yet been chosen, but the group's leadership promised a 'robust' process similar to the months-long discussion over whether John James Audubon's name should be attached to the society, according to an announcement released Wednesday," per Patch.com.

A slew of celebrities including Lindsay Lohan and Jake Paul wer charged by the Securities and Exchange Commission in a case tied to promotion of crypto tokens created by Justin Sun. "The stars were charged with touting cryptocurrencies associated with Sun’s companies “without disclosing that they were compensated for doing so and the amount of their compensation," per the Hollywood Reporter. Most of the celebrities involved have agreed to pay a penalty of more than $400,000, without admitting or denying the charges.

BMW partnered with Nvidia to build a digital rendering of its new EV factory set to open in 2025, a move that will likely save the company millions of dollars. "Omniverse is like an extremely complex video game that exists continuously in the cloud, much like Grand Theft Auto Online, but without the guns, the police chases, and the strippers," per Fast Company. "In the Omniverse, everything that exists in the real world has a 3D counterpart that acts exactly like its physical version."

Coca-Cola is inviting fans to use artificial intelligence to create art with its imagery including the classic bottle, soda-guzzling polar bears and even Santa Claus. "A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select Coke imagery, then provide instructions for artwork and copy ideas—such as robots toasting with Coke bottles, or a poem about drinking soda on a hot summer’s day—to the latest versions of OpenAI’s DALL-E and GPT systems, which generate images and text, respectively," per Fast Company. 

Some New Yorkers are less than thrilled with the new logo for the iconic "I love NY" tourism campaign. "Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity," per The New York Times. But just  a few hours after the new “We (Heart) NYC” logo was revealed, reaction on social media was not just negative, but brutal. 

General Motors marketing departments have a temporary boss once Global CMO Deborah Wahl retires. The departments will report to Steve Carlisle, GM's president of North America, while an external search is being conducted. Wahl currently reoprts to Carlisle. "GM's marketing is crucial this year because the automaker will roll out its volume EVs, which include: the Chevy Silverado pickup, and the Chevy Blazer and Equinox crossovers," per the Detroit Free Press. 

Macy's will feature more Reebok products in its stores and online, the retailer announced. "The collection includes sportswear and activewear for men and women, including extended sizes that span fitness, lifestyle and various training categories," per Retail Dive. "As part of the expanded partnership between the two companies, Reebok will create products and capsule collections exclusively for Macy’s."

General Motors is looking at ways to use ChatGPT in its vehicles as well as other areas of the company, like customer service centers. "GM says it aims to use ChatGPT to enhance its customer service by providing its customers with a more personalized and interactive experience," per WardsAuto. "AI also allows GM to gather information about its customers and then target tailored services to them. GM and other automakers see digital services as a multibillion-dollar area of growth over the next decade."

A study found 80% of travelers would prefer an adults-only flight, and 64% said they would even pay a higher price for it. "The idea of adult-only flights, or, at minimum, a separate section of a plane for families with children, has been bandied about for decades," per the Boston Globe. "Just as the flames of the polarizing debate die, someone else ignites the whole mess again."

Gap widened its fourth-quarter loss along with announcing several executive leadership changes. Mary Beth Laughton, president and CEO of Athleta, is exiting the business, effective March 9. The company also announced that Sheila Peters, chief people officer, will leave the company at the end of the year. The struggling retailer is still without a permanent CEO. Executive Chairman Bob Martin was named interim CEO in July following the abrupt departure of Sonia Syngal.