Gun safety advocacy group Sandy Hook Promise's ad "starts as cheerfully as any other back-to-school commercial, with a boy at his locker praising his new backpack,” says TheNew York Times. “Then, the testimonials darken. ‘These new sneakers are just what I needed for the new year,’ one boy says as he sprints away from the sounds of screams and gunshots. ‘These new socks, they can be a real lifesaver,’ a girl says, peeling off her knee-high hosiery to use as a tourniquet on another student’s bloody leg.”
Americans are quick to revolt when retailers try to raise prices for any reason. Target, Macy’s and Walmart are among those dealing with the pressure to keep prices stable. Macy’s attempted to pass along tariff costs — making items like luggage, furniture and other household products more expensive — but the company faced consumer backlash and may reverse those hikes,” according to Axios.
The key to White Claw’s success is its gender-free marketing and subsequent appeal to both men and women. “For decades, our televisions told us that men drank beer, women drank wine, and that’s just the way the world was,” according to the Washington Post. “Sometimes, after years of such gendered marketing, a company will realize that it has ignored or alienated half of its potential customer base, and then overcorrect, occasionally to awkward effect. … [hard seltzer] White Claw, meanwhile, has sidestepped all that whiplash.”
J. Crew spinoff Madewell is outshining its creator. The stores, which opened in 2006, targeted hip 20- and 30-somethings that wanted “real, honest women’s clothes” infused with a modern upbeat attitude. “Madewell has since become a shining retail star, one that filed for an initial public offering on Friday at the same time that the once-popular J. Crew brand struggles to regain relevance in an increasingly online environment,” according to The New York Times.
Grocer Stew Leonard’s is making its New Jersey debut Wednesday with an 80,000-square-foot supermarket in the Paramus Park Mall, also the chain’s first mall location. CEO Stew Leonard Jr. and media mogul Martha Stewart appeared at the store Monday in a media preview event, where one of the retailer’s signature animatronic cows was named after the New Jersey-born celebrity.
New York Yankees fans can now bypass the concession lines and order their food on the Postmates app for pickup at two designated points in Section 113 and 116. The food delivery app already has a similar arrangement with Dodger Stadium in Los Angeles. The service, called Postmates Live, will allow fans to order and pay for their food right from their seats. “The service is only available in those two sections as of today, but will roll out to additional areas in time for the 2020 season,” according to Engadget.
Workers at General Motors plants went on strike Sunday at midnight after talks between the automaker and the United Auto Workers union broke down Sunday morning. The automaker built up inventory in case a contract wasn’t reached, so consumers won’t be immediately impacted. But depending on how long the strike goes on, some models will lessen in supply and not all trim levels and options will be available. In other words, it will become difficult for car buyers to get the exact model they want. Of the GM brands, Chevrolet currently has the smallest supply of vehicles.
Companies are already gearing up for this year’s holiday season. Target is adding more than 130,000 temporary seasonal workers across the country, including twice the number of jobs devoted to fulfilling online orders. “UPS plans to hire about 100,000 full- and part-time package handlers and drivers to help with an expected increase in shipping, starting in November and continuing through January,” the Atlanta-based shipper told CBS.
Gennady Podolski earned and redeemed more than 42 million SkyBonus points, which Delta valued at $1.75 million. He illegally earned the miles via a program which lets businesses earn frequent-flyer points when their employees travel. Podoslsky, a managing partner of a Chicago travel agency, Vega International Travel Services, created a SkyBonus account for a fertility center owned by a relative of Vega's president. When Podolsky's customers flew Delta and booked through Vega Travel, he would enter the fertility center's SkyBonus information, even though the travelers were not employees of the fertility center and didn't have any connection to it, prosecutors ...
Tenure of CMOs is the shortest in the C-suite, and some companies have gotten rid of the position all together. Part of the problem with company branding is the lopsided split of long-term brand building to short-term sales activation. “However, ever since the 2007 global recession, this ratio has skewed increasingly in favour of short-term, sales activation,” according to The Drum. “CMOs around the world are investing too much time and money in short-term sales activation and this is reflected in decreased effectiveness of marketing spend.”