Commentary

Bucking the Norm: A Political Marketing Exec's Strategy for Success


Behind the Scenes with Edith Jorge-Tuñón

Republican State Leadership Committee's Edith Jorge-Tuñón talks her struggle to be more forward-facing, navigating republican politics and happy mediums.  

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Stop pussyfooting around the situation, just tell me what you're willing to pay.” That was Edith Jorge-Tuñón’s actual response when negotiating the salary to manage her first campaign, and, as it turns out, is why they decided to hire her. The deputy executive director of the Republican State Leadership Committee (RSLC) learned early on the value of being herself. In this episode of Brand Insider: BTS, Edith talks with me about self-imposed censoring, finding her voice in republican politics and her not-so-secret obsession with Naked and Afraid. You can watch the video of the entire conversation here.

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