MediaDailyNews Editions for February 2015
- MediaDailyNews - Friday, Feb. 13, 2015
- Football, Politics Propel CBS Revs
- Viewability: No One Else Has It, Either
- Time Inc. Revs Sink 7.3%, Digital Ads Up
- Agencies Plan For More Programmatic, Still Unsure They Trust It
- Affluent Viewers Favor ABC
- Late-Night TV Will Survive And Thrive After Stewart Leaves
- Ad Council's 'Love' Campaign Fights Bigotry
- Visible Measures To Guarantee Video Viewability
- IPG Reports Strong 2014 Results, Margin Improvement: Says 2015 Looks 'Solid'
- Havas Reports Sharp Boost In Organic Growth For 2014
- Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
- Times Media Critic David Carr Dead At 58
- With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
- Internet Service Providers, Web Retailers Back Google Against Miss. AG Hood
- Scripps Networks Affiliate Fees Outpace Revs, HGTV Fuels Co.
- MediaDailyNews - Thursday, Feb. 12, 2015
- WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
- Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
- Viewability Hot-Button Issue At IAB Summit
- Publicis' Levy: Marketing Risks Being 'Uberized'
- Williams, Stewart Stories Are Not Linked, But It's Fun To Connect Them Anyway
- Wells Fargo Launches Media Review
- Media Deals Up 3%, Hitting $176 Billion
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
- Turner Grows Revs, Subscriptions
- CVS Smartens Up M-Commerce Strategy
- Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
- Facebook Rolls Out ThreatExchange To Share Security Info
- AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
- Telmetrics Integrates Call Data With DoubleClick Search
- Technology, Emotion, And Innovation Make Nice With Top Auto Brands
- McClatchy Revenues Drop As National Ads Tumble
- The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
- Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
- Coldwell Banker Supports Dog Rescue In Latest Campaign
- MediaDailyNews - Wednesday, Feb. 11, 2015
- Samsung Reworks Privacy Policy For Smart TVs
- Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
- Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
- Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
- New Sitcom Is A Piece Of [Insert First Word From Show's Title Here]
- ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
- Comedy Central Mum On 'The Daily Show' Without Jon Stewart
- NBC Suspends Brian Williams For 6 Months, With No Pay
- Palisades MediaGroup Elevates Laura Jean Bracken To President, COO
- But Wait, There's More: New (And Improved) Fronts Expand By 50%
- Carat, Leo Burnett Win Allergan Account
- Verizon, Turn Sued Over Tracking Technology
- 'NCIS' Tops Harris Poll Of Favorite TV Shows
- Yelp Acquires Eat24, Mobile Driving Searches, Transactions
- MediaDailyNews - Tuesday, Feb. 10, 2015
- Ad Industry Unveils New Anti-Piracy Program
- Sideswipes: Data, The Way You Know It, Is Dead
- How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
- Xaxis' Moore Named Chairman Of IAB Tech Lab
- AMC Scores With 'Better Call Saul,' Grammys Sing For CBS
- The Music Industry is Just Fine: Q&A With Jeremy Kagan
- Sling TV Debuts With Major Cable Channels
- Jeep Covers All Terrain With NBCUniversal Partnership
- Yieldex Releases Viewable Ad Forecast Tool
- Target Asks Who Needs Ads When You Can Use Dragons?
- OpenX Passes $100M In Revenue
- Mass Market Brands Dominate Social
- Google Acquires Odysee, Team Joins Google+
- AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
- Publicis Healthcare Names Alexandra von Plato To Oversee NA Duties
- 'Lucky' Launches LuckyShops.com
- LinkedIn Moves Toward Settling Class-Action Over Email Invitations
- Ask.fm, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
- Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
- MediaDailyNews - Monday, Feb. 9, 2015
- PHD Taps Mindshare's Mary Carpenter For New President's Role
- CBS Interactive's Morris Named IAB Chair
- Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
- Media Deals: Volume Grows, But Revs Hold Steady
- Publicis Groupe Completes $3.7 Billion Sapient Acquisition
- Horizon Media Strikes Rentrak TV Ratings Deal
- Will Your Thermostat Destroy Your Life? It Might. It Just Might
- Hallmark Skips Schmaltz For Documentary Love
- Brian Williams And The Fog Of Ratings War
- Google Resets Glass
- Only 27% Of U.S. Consumers Buy Online Each Week
- NBC Tops Rivals With Slight Uptick In Ratings
- Telmar Taps GfK's Gold To Head Strategic Data Ops
- Forbes Taps AOL's Gravity For Personalized Native Ads
- MSG Co. Sports Rise In Revs, Media Biz Slips
- San Diego Bows New Tourism Campaign
- Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
- MediaDailyNews - Friday, Feb. 6, 2015
- Horizon Media Strikes Rentrak TV Ratings Deal
- "I'm not upset that you lied to me, I'm upset that from now on I can't believe you."*
- Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
- SMG Strikes Deal To Integrate 'Granular' Set-Top Data Into TV Planning/Buying System
- Viewability: 3 Steps Every Publisher Needs To Take
- Interpublic And Elliott Management Strike Deal That Nixes Proxy Fight For 2015
- Twitter Beats Q4 Earnings Estimates, User Growth Slower Than Expected
- Out To Woo Women, Under Armour Becomes Largest Digital Health Community
- Bauer Takes Xcel Media Global, Unites Digital Properties On One Platform
- Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
- Marin Acquires SocialMoov, Injects Social DNA Into Search
- Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
- Twitter Looks To Index Tweets In Google Search Results
- Telmar Taps GfK's Gold To Head Strategic Data Ops
- DigitasLBi Elevates Jill Sherman To Lead Social
- Unilever's ART Launch To Craft Better Marketing Messages For Men
- Millennials Spend More Time With Mobile, Impacts TV Time
- Fox Cable Scores 11% Uptick In Ad Revs, Broadcast Dips
- Dentsu Aegis Acquires BWM Group
- Charter Delivers 10% Rev Hike
- Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
- MediaDailyNews - Thursday, Feb. 5, 2015
- FCC Chairman Unveils Plan To Declare Broadband A Utility, Apply Neutrality Rules To Mobile
- #Trending: Real, Human Emotion In Advertising!
- ESPN Launches Hometown Group To Aid Advertisers
- Facebook Free February: It's A Thing
- Wireless Carriers Condemn New Net Neutrality Plan
- Publicis-Sapient Deal Expected To Close by Week's End
- Initiative Wins Papa John's $130 Million Media Business
- Reuters Debuts Reuters TV, Geared To 'Netflix Age'
- Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
- Twitter Helps Business Promote Tweets, Enhance Campaigns
- Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
- Taboola Raises $117M, Plans To Double Down On Automation
- Viggle Revs Top $7M, Adds 1M Users
- U.S. Spirits Sales: Growing, But At A Slower Pace
- Consumers Use Digital Pricing Tools For More Than Pricing
- AdLarge Taps Zamoiski As Chief Opportunity Officer
- Yahoo Cutting Small Business Unit Loose
- MediaDailyNews - Wednesday, Feb. 4, 2015
- Amazon Opens Physical Store, Amazon@Purdue, More To Come
- iHeartMedia Launches SoundBoard Studios For Branded Audio Content
- Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
- Gannett's TV Revenues Hit $495M
- NYTCO Treads Water, Digital Ad Revenues Up
- Twitter To Expand Promoted Tweets, Pressured To Up ROI
- Former Jumptap Exec Raises $5.6M For New Ad Tech Project
- LinkedIn's Data Breach Settlement Moves Forward
- PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access
- Nexstar Acquires Video DSP Yashi For $33M
- Disney Cable Nets Up Revs, ABC Dips
- NBC Taps Winiarski As EVP, Ad Sales Planning
- McCann Appoints Eric Silver Regional CCO North America
- Dentsu Aegis Expands Indian Holdings With Purchase Of WATConsult
- Consumers 'Blind' To Branded Content on Social Media
- Viewability On Networks, Exchanges Sees Marginal Uptick, Still Under 50%
- MediaDailyNews - Tuesday, Feb. 3, 2015
- TV Wins: Super Bowl XLIX Draws 114M Viewers
- XLIX One Of Least Cluttered Recent Super Bowls, Fewer Hashtags Too
- Yahoo Continues To Take Search Market Share, Google Declines
- Clear Channel Outdoor Hits Pause On European Assets Sale
- Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
- Outfront, Titan Renew 2 Big City Transit Contracts
- Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads
- Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
- Yet Another Massive Football Season
- Super Bowl Spots: Anheuser-Busch, Fiat Grab Most Commercial Airtime
- Sideswipes: How To Get Yourself To Care More About Privacy
- Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
- Monster Tweets Super Bowl Congrats To Seattle, Posts Opening For Social Manager
- FCC Chief To Propose Vacating Restrictions On Muni-Broadband
- Disliked Super Bowl Ads Still Are Winners
- Omnicom's DAS Acquires TLGG
- Monday Morning Commercial Quarterback: Last Word On Super Bowl Spots
- MediaDailyNews - Monday, Feb. 2, 2015
- Super Bowl XLIX Competes For Views Online And Offline
- Verizon Promises To Let Customers Avoid Tracking Program
- JWT Confirms Launch Of Digital Network Mirum
- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
- T-Mobile Bet On Big Presence For Big Game
- 'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
- Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
- Radio Advertising In 2015: What Trends To Expect
- Netmining, TVTY Sync Digital Ads With Super Bowl Spots
- Consumers Prefer Digital Standalone TV, But Most Wouldn't Cord Cut
- Half Of Americans Watch Super Bowl For The Ads
- 'Guardian' U.S. Gets New Branded Content Boss
- First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
- Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
