MediaDailyNews Editions for February 2015
MediaDailyNews - Friday, Feb. 13, 2015
Football, Politics Propel CBS Revs
Viewability: No One Else Has It, Either
Time Inc. Revs Sink 7.3%, Digital Ads Up
Agencies Plan For More Programmatic, Still Unsure They Trust It
Affluent Viewers Favor ABC
Late-Night TV Will Survive And Thrive After Stewart Leaves
Ad Council's 'Love' Campaign Fights Bigotry
Visible Measures To Guarantee Video Viewability
IPG Reports Strong 2014 Results, Margin Improvement: Says 2015 Looks 'Solid'
Havas Reports Sharp Boost In Organic Growth For 2014
Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth
Times Media Critic David Carr Dead At 58
With Branded Content, Programmatic On The Rise, Multichannel Networks May Face Uncertain Future
Internet Service Providers, Web Retailers Back Google Against Miss. AG Hood
Scripps Networks Affiliate Fees Outpace Revs, HGTV Fuels Co.
MediaDailyNews - Thursday, Feb. 12, 2015
WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement
Samsung's Smart TV Privacy Policy Draws Questions On Capitol Hill
Viewability Hot-Button Issue At IAB Summit
Publicis' Levy: Marketing Risks Being 'Uberized'
Williams, Stewart Stories Are Not Linked, But It's Fun To Connect Them Anyway
Wells Fargo Launches Media Review
Media Deals Up 3%, Hitting $176 Billion Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Turner Grows Revs, Subscriptions
CVS Smartens Up M-Commerce Strategy
Twitter Buys Niche, Adds More Tools For Content Creators, Advertisers
Facebook Rolls Out ThreatExchange To Share Security Info
AOL's Ad Tech Unit Accounts For Nearly Half Of Q4 Revenue
Telmetrics Integrates Call Data With DoubleClick Search
Technology, Emotion, And Innovation Make Nice With Top Auto Brands
McClatchy Revenues Drop As National Ads Tumble
The Enthusiast Network Unveils Private Marketplace, Propels Programmatic
Multiple Agencies Tap Placed To Link Digital Ads, Physical Sales
Coldwell Banker Supports Dog Rescue In Latest Campaign
MediaDailyNews - Wednesday, Feb. 11, 2015
Samsung Reworks Privacy Policy For Smart TVs
Time Inc., MediaMath Partnership Brings Programmatic To Print, Enhances Audience Targeting
Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
Mediaocean Integrates With Facebook's Atlas, Enables Access To 'Cookie-Less' Ad Serving Data
New Sitcom Is A Piece Of [Insert First Word From Show's Title Here]
ABC Sells Out Oscar Ads At $2M Per 30-Sec Spot
Comedy Central Mum On 'The Daily Show' Without Jon Stewart
NBC Suspends Brian Williams For 6 Months, With No Pay
Palisades MediaGroup Elevates Laura Jean Bracken To President, COO
But Wait, There's More: New (And Improved) Fronts Expand By 50%
Carat, Leo Burnett Win Allergan Account
Verizon, Turn Sued Over Tracking Technology
'NCIS' Tops Harris Poll Of Favorite TV Shows
Yelp Acquires Eat24, Mobile Driving Searches, Transactions
MediaDailyNews - Tuesday, Feb. 10, 2015
Ad Industry Unveils New Anti-Piracy Program
Sideswipes: Data, The Way You Know It, Is Dead
How Real-Time 'War Rooms' Are Like The Super Bowl Coin Toss
Xaxis' Moore Named Chairman Of IAB Tech Lab
AMC Scores With 'Better Call Saul,' Grammys Sing For CBS
The Music Industry is Just Fine: Q&A With Jeremy Kagan
Sling TV Debuts With Major Cable Channels
Jeep Covers All Terrain With NBCUniversal Partnership
Yieldex Releases Viewable Ad Forecast Tool
Target Asks Who Needs Ads When You Can Use Dragons?
OpenX Passes $100M In Revenue
Mass Market Brands Dominate Social
Google Acquires Odysee, Team Joins Google+
AdTruth Unveils Cross-Device Targeting Platform; Pairs Device ID With Deterministic Data
Publicis Healthcare Names Alexandra von Plato To Oversee NA Duties
'Lucky' Launches
LinkedIn Moves Toward Settling Class-Action Over Email Invitations, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
Oban Plants U.S. Stake Helping Brands Capitalize On Trillion-Dollar International Market
MediaDailyNews - Monday, Feb. 9, 2015
PHD Taps Mindshare's Mary Carpenter For New President's Role
CBS Interactive's Morris Named IAB Chair
Lawmakers Ask FCC, FTC To Investigate Verizon's Tracking Technology
Media Deals: Volume Grows, But Revs Hold Steady
Publicis Groupe Completes $3.7 Billion Sapient Acquisition
Horizon Media Strikes Rentrak TV Ratings Deal
Will Your Thermostat Destroy Your Life? It Might. It Just Might
Hallmark Skips Schmaltz For Documentary Love
Brian Williams And The Fog Of Ratings War
Google Resets Glass
Only 27% Of U.S. Consumers Buy Online Each Week
NBC Tops Rivals With Slight Uptick In Ratings
Telmar Taps GfK's Gold To Head Strategic Data Ops
Forbes Taps AOL's Gravity For Personalized Native Ads
MSG Co. Sports Rise In Revs, Media Biz Slips
San Diego Bows New Tourism Campaign
Watchdogs Seek FTC Scrutiny Of 'Big Data' Consolidation
MediaDailyNews - Friday, Feb. 6, 2015
Horizon Media Strikes Rentrak TV Ratings Deal
"I'm not upset that you lied to me, I'm upset that from now on I can't believe you."*
Gleason: Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB
SMG Strikes Deal To Integrate 'Granular' Set-Top Data Into TV Planning/Buying System
Viewability: 3 Steps Every Publisher Needs To Take
Interpublic And Elliott Management Strike Deal That Nixes Proxy Fight For 2015
Twitter Beats Q4 Earnings Estimates, User Growth Slower Than Expected
Out To Woo Women, Under Armour Becomes Largest Digital Health Community
Bauer Takes Xcel Media Global, Unites Digital Properties On One Platform
Coke Suspends Automated Campaign After Being Tricked Into Tweeting From 'Mein Kampf'
Marin Acquires SocialMoov, Injects Social DNA Into Search
Super Bowl-Focused Social-Media Marketing May Usurp In-Game Advertisers
Twitter Looks To Index Tweets In Google Search Results
Telmar Taps GfK's Gold To Head Strategic Data Ops
DigitasLBi Elevates Jill Sherman To Lead Social
Unilever's ART Launch To Craft Better Marketing Messages For Men
Millennials Spend More Time With Mobile, Impacts TV Time
Fox Cable Scores 11% Uptick In Ad Revs, Broadcast Dips
Dentsu Aegis Acquires BWM Group
Charter Delivers 10% Rev Hike
Non-Human Traffic Not Rampant, Finds comScore, But It Still Plays A Role
MediaDailyNews - Thursday, Feb. 5, 2015
FCC Chairman Unveils Plan To Declare Broadband A Utility, Apply Neutrality Rules To Mobile
#Trending: Real, Human Emotion In Advertising!
ESPN Launches Hometown Group To Aid Advertisers
Facebook Free February: It's A Thing
Wireless Carriers Condemn New Net Neutrality Plan
Publicis-Sapient Deal Expected To Close by Week's End
Initiative Wins Papa John's $130 Million Media Business
Reuters Debuts Reuters TV, Geared To 'Netflix Age'
Wix Super Bowl Blitz Spans Search, Display, TV, Social - Worth More Than $4.5M Spent
Twitter Helps Business Promote Tweets, Enhance Campaigns
Bing Ads Dive Into Native, Remarketing, Mobile App Extensions
Taboola Raises $117M, Plans To Double Down On Automation
Viggle Revs Top $7M, Adds 1M Users
U.S. Spirits Sales: Growing, But At A Slower Pace
Consumers Use Digital Pricing Tools For More Than Pricing
AdLarge Taps Zamoiski As Chief Opportunity Officer
Yahoo Cutting Small Business Unit Loose
MediaDailyNews - Wednesday, Feb. 4, 2015
Amazon Opens Physical Store, Amazon@Purdue, More To Come
iHeartMedia Launches SoundBoard Studios For Branded Audio Content
Google Could Compete With Uber Using Driverless Cars, DoT Looks At Road Map For Future
Gannett's TV Revenues Hit $495M
NYTCO Treads Water, Digital Ad Revenues Up
Twitter To Expand Promoted Tweets, Pressured To Up ROI
Former Jumptap Exec Raises $5.6M For New Ad Tech Project
LinkedIn's Data Breach Settlement Moves Forward
PlaceIQ Overhauls Analytics Hub, Gives Agencies Direct Access
Nexstar Acquires Video DSP Yashi For $33M
Disney Cable Nets Up Revs, ABC Dips
NBC Taps Winiarski As EVP, Ad Sales Planning
McCann Appoints Eric Silver Regional CCO North America
Dentsu Aegis Expands Indian Holdings With Purchase Of WATConsult
Consumers 'Blind' To Branded Content on Social Media
Viewability On Networks, Exchanges Sees Marginal Uptick, Still Under 50%
MediaDailyNews - Tuesday, Feb. 3, 2015
TV Wins: Super Bowl XLIX Draws 114M Viewers
XLIX One Of Least Cluttered Recent Super Bowls, Fewer Hashtags Too
Yahoo Continues To Take Search Market Share, Google Declines
Clear Channel Outdoor Hits Pause On European Assets Sale
Orabrush Spins Off Video Marketing Co. Molio With $3 Million In Funding
Outfront, Titan Renew 2 Big City Transit Contracts
Survey: Nationwide, GoDaddy, Mercedes Had The Three 'Worst' Super Bowl Ads
Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads
Yet Another Massive Football Season
Super Bowl Spots: Anheuser-Busch, Fiat Grab Most Commercial Airtime
Sideswipes: How To Get Yourself To Care More About Privacy
Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads
Monster Tweets Super Bowl Congrats To Seattle, Posts Opening For Social Manager
FCC Chief To Propose Vacating Restrictions On Muni-Broadband
Disliked Super Bowl Ads Still Are Winners
Omnicom's DAS Acquires TLGG
Monday Morning Commercial Quarterback: Last Word On Super Bowl Spots
MediaDailyNews - Monday, Feb. 2, 2015
Super Bowl XLIX Competes For Views Online And Offline
Verizon Promises To Let Customers Avoid Tracking Program
JWT Confirms Launch Of Digital Network Mirum
No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
T-Mobile Bet On Big Presence For Big Game
'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!
Full Game Ad: McDonald's To Accept Lovin' Gestures As Payment
Radio Advertising In 2015: What Trends To Expect
Netmining, TVTY Sync Digital Ads With Super Bowl Spots
Consumers Prefer Digital Standalone TV, But Most Wouldn't Cord Cut
Half Of Americans Watch Super Bowl For The Ads
'Guardian' U.S. Gets New Branded Content Boss
First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'
Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
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