MediaDailyNews Editions for March 2015
- MediaDailyNews - Tuesday, March 31, 2015
- IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
- Media Rep Firms Pool Sales To Form Gen Media Partners
- Verizon Urges Congress To Regulate Broadband
- Amazon Beats Google To The Professional Home Services Market
- WPP's Xaxis Agrees To Buy Mobile Platform ActionX
- OTT Viewers Click Off With Great Frequency
- Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
- Ad Vet Mike Geiger Tapped As Digital Chief For David & Goliath
- Sunday, Bloody Sunday
- Jay-Z Launches Streaming Music Service Tidal
- To Segment Or Not to Segment: Where Is The volume?
- Mobile Shop Fetch Opens New York Office
- Teads, Turn Partner For Programmatic Video
- CBSN Now Available On Android Devices
- Meredith Taps Martin As Chief Strategy Officer
- Hoops And Spooks Dominate Cable Weekend
- Man Breaks Out of Jail Using Email
- MediaDailyNews - Monday, March 30, 2015
- ZO Cuts Its 2015 Global Ad Spending Forecast
- TV Upfront Forecast To Be Weak
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
- Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
- TV Everywhere Makes Gains, iPad Viewing Most Popular
- Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
- P.R. Wild Pitches, Spring Edition
- Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
- Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
- Whipclip Lets Users Share Clips from TV Shows, Legally
- Group M Retains GBP80m Lloyds Account
- MediaDailyNews - Friday, March 27, 2015
- Google Takes Backseat To Facebook's Digital Display Ad Revenue
- Sinclair Broadcast Debuts Digital Ventures
- Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform
- Hispanic Coalition Demands More Hispanics On TV Political Shows
- HBO To Air Daily Newscast From Vice
- A La Carte Cable Programming Would Carry Fat Price Tag
- The 'Mad Men' Set-Up: How Will We Deal?
- Twitter Relaunches Periscope, Video Complements Service
- Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
- Q&A: Belkin/WeMo CMO Kieran Hannon On The Internet Of Things
- LinkedIn Settles Battle Over Email Invites
- Google Smart Lens Patent Granted By USPTO
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
- 180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary
- Google Takes 5-Star Product Ratings To U.K., France, Germany
- FTC Members Deny Ignoring Google's Search Practices
- Who Is To Blame When Your Dumb-Assed Idea Bombs?
- Three Ways Online Publishers Are Becoming Technology Companies
- MediaDailyNews - Thursday, March 26, 2015
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
- Food Industry Just Starting To Digest Kraft, Heinz Merger Implications
- Prime-Time Viewer Race Tightens
- More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
- New OTT TV Gets Pricier
- For Cord-Cutters Prime Time Is, Well, Prime Time
- Varick Announces 3 'Programmatic TV' Partnerships
- CMOs Focus More On Tech To Automate Media Decisions
- Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
- Facebook Transforms Messenger Into Platform To Distribute Apps
- Resolved: Programmatic Is Awesome
- Dr. Pepper, Telemundo Dare Viewers In New Campaign
- WPP's Sorrell Says Industry Does Not Report Transparently
- Sorrell Says Rush To Digital May Need To Be Reconsidered
- Facebook Taking YouTube Head On
- Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
- FCC's Ajit Pai: Competition 'Best Tonic' To Blocking By Broadband Providers
- Famous People In Peril! O'Reilly Says 'Destroying' Celebs Is Popular U.S. 'Sport'
- MediaDailyNews - Wednesday, March 25, 2015
- Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
- NFL Airs Net-Only Game To Test TV Platform
- Facebook Rolls Out Blueprint Program For Agencies
- Twitter Tests Auto-Play Video Ads
- Lessons To Take Away From Success Of 'Empire'
- Magazine Audience Grows Online
- 'Mad Men': Remembering The Good Old Days
- For Media Shops The Mission's The Same, While The Landscape Keeps Changing
- Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
- With Content Marketing, Find The Right YouTube Star, And Trust The Story
- Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
- DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
- Google's New CFO Comes From Wall Street
- Montgomery: TV Will Remain A 'Powerhouse' Media For Years To Come
- Corden Scores Solid In 'Late Late Show' Debut
- Net Neutrality Battle Moves To Courts
- MediaDailyNews - Tuesday, March 24, 2015
- 8 Trends From SXSW
- Twitter, Foursquare Team For Location-Based Expansion
- Sideswipes: What I Did Instead Of Going To SXSW
- OpenX Opens New Front On Fraud, Takes Battle To User's Browser
- Research Is The Industry's One-Armed Paper-Hanger
- 4As To Issue POV Paper On Programmatic
- Mike Donahue, Departing The 4As, Gets Standing Ovation At Transformation Show
- BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
- First-Ever 4A's Partner Awards Recipients
- The Weather Channel Names Jaye CMO
- Assembly Nabs New Chief Digital Officer Alan Smith
- Facebook Preps App To Block Calls
- Carhartt Campaign Features Baseball Superstar
- Everyday Health Acquires Cambridge BioMarketing
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
- Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
- SeaWorld Rebuts Critics in Ad Campaign
- Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
- Future 'Iconic Moments' Coming To A Tablet Near You
- MediaDailyNews - Monday, March 23, 2015
- Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
- Two-Headed Goat: The Podcast
- Native: Why And How
- Google Fiber TV Ad Trials Test Real-Time Data
- Horizon Media's Koenigsberg: The New Agency Model is 'AOC'
- The Viewable Impression: The First Step To An Audience-Based Digital Currency
- When Augmented, Virtual Reality Becomes Real For Advertisers
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
- SMG's Global Expansion Plans For Audience Research Platform
- Advocacy Group Calls For FTC To Reopen Google Investigation
- Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
- Viner First Woman To Be 'Guardian' EIC
- LinkedIn Debuts Job Search App
- Nike Posts Strong Quarter; Ups Digital Ad Spending
- MSG Co. Taps Otterman As CMO
- Former Twitter Programmatic Head Gelb, 3 Others Join xAd
- GM Listens Globally, Reworks Products Responding To U.S. Twitter, Facebook Posts
- NCAA Basketball Tourney Delivers For CBS
- Turning Journalists Into Yahoos
- MediaDailyNews - Friday, March 20, 2015
- This Bud's For Me? Really!?! Just Me?
- ZenithOptimedia Sees Blue With New Network
- The Rise Of The Programmatic Agency
- Twitter Unveils Changes To Vine, Enhances Speed And Access
- Conde Nast Entertainment Taps Rapt For Interactive Video
- 72andSunny Introduces Musical Poster
- FTC Staff Reportedly Wanted To Bring Antitrust Case Against Google
- Havas Group Reports 9.4% Profit Growth For 2014
- Google, Bing Analyze March Madness Behavior To Make Predictions
- Comcast-Time Warner Merger Faces More Delays
- SMG Rolling Out Pace Panel 'Knowledge Platform'
- What Will New Legislation Mean For Marketers -- And When?
- TV Networks May Face Musical-Chair Future
- MediaDailyNews - Thursday, March 19, 2015
- Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
- WPP's Sorrell Confirms Interest In Dunnhumby
- Facebook Launches Peer-To-Peer Payments
- Big Events Cause Slight Uptick In 2014 Ad Spend
- 'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
- AppNexus Acquires Yieldex For $100M, Bets On Programmatic Direct
- Reclaiming The Value Of Viewability
- Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
- Ritani Taps AOL For Programmatic TV
- Cumulus Names Bouvard CMO
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
- Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
- Radio Broadcasters Want To Disclose Paid Sponsorships Online
- Microsoft To Replace Internet Explorer With New Browser Based On Project Spartan, Bing
- TRUSTe Finalizes Settlement With FTC
- Yahoo Data Added To BrightRoll's DSP
- Facebook Chief Warns Brands Not To Ignore Visual Communications, Such As Stickers
- The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
- IAB Releases First Mobile Programmatic 'Playbook'
- MediaDailyNews - Wednesday, March 18, 2015
- The Best And Worst Thing About SXSW
- FTC To Tackle Cross-Device Targeting
- CBS To Supply Metric 'Audit' For TV Ads
- SXSW: Notes From An Old Fart
- Publicis Groupe Founding Family Slims Its Ownership Stake In The Company
- C3 Or C7: Does It Really Matter?
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
- Virool Unveils Facial Tracking Technology To Measure Emotions
- Crown Media Launches In-House Production Company, New Ad Division Crown Connectivity
- Barclays' David Wheldon Is The New WFA President
- Wheeler Says Obama Didn't Issue 'Secret Instructions' On Net Neutrality
- Forbes Acquires Photo-Sharing App Camerama
- Funny Or Die Taps Multipop For Interactive Ads
- Google's Diversity Message Gets Lost In Schmidt's Interruptions
- Google To Fly An Energy Kite, An Airborne Wind Turbine
- Ooyala Launches Programmatic Marketplace For Video
- Vector Capital Buys Programmatic Audio Firm Triton Digital
