MediaDailyNews Editions for March 2015
MediaDailyNews - Tuesday, March 31, 2015
IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT
Media Rep Firms Pool Sales To Form Gen Media Partners
Verizon Urges Congress To Regulate Broadband
Amazon Beats Google To The Professional Home Services Market
WPP's Xaxis Agrees To Buy Mobile Platform ActionX
OTT Viewers Click Off With Great Frequency
Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have
Sunday, Bloody Sunday
Ad Vet Mike Geiger Tapped As Digital Chief For David & Goliath
To Segment Or Not to Segment: Where Is The volume?
Jay-Z Launches Streaming Music Service Tidal
Mobile Shop Fetch Opens New York Office
Teads, Turn Partner For Programmatic Video
CBSN Now Available On Android Devices
Meredith Taps Martin As Chief Strategy Officer
Hoops And Spooks Dominate Cable Weekend
Man Breaks Out of Jail Using Email
MediaDailyNews - Monday, March 30, 2015
ZO Cuts Its 2015 Global Ad Spending Forecast
TV Upfront Forecast To Be Weak
Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Google Brings Back YouTube Preferred Upfront, Metrics Show Mobile's Contribution
TV Everywhere Makes Gains, iPad Viewing Most Popular
Google, Johnson & Johnson Robotic Partnership Could Lead To Biotech Spinoff
P.R. Wild Pitches, Spring Edition
Pay-Per-Click Marketers Aim To Revive Class-Action Against Facebook
Facebook Signs WWE Deal, 'Trending' Posts From WrestleMania
Whipclip Lets Users Share Clips from TV Shows, Legally
Group M Retains GBP80m Lloyds Account
MediaDailyNews - Friday, March 27, 2015
Google Takes Backseat To Facebook's Digital Display Ad Revenue
Sinclair Broadcast Debuts Digital Ventures
Neustar Integrates Nielsen's Digital Ad Rating Data Into Platform
Hispanic Coalition Demands More Hispanics On TV Political Shows
HBO To Air Daily Newscast From Vice
A La Carte Cable Programming Would Carry Fat Price Tag
The 'Mad Men' Set-Up: How Will We Deal?
Twitter Relaunches Periscope, Video Complements Service
Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?'
Q&A: Belkin/WeMo CMO Kieran Hannon On The Internet Of Things
LinkedIn Settles Battle Over Email Invites
Google Smart Lens Patent Granted By USPTO
Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary
Google Takes 5-Star Product Ratings To U.K., France, Germany
FTC Members Deny Ignoring Google's Search Practices
Who Is To Blame When Your Dumb-Assed Idea Bombs?
Three Ways Online Publishers Are Becoming Technology Companies
MediaDailyNews - Thursday, March 26, 2015
ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Food Industry Just Starting To Digest Kraft, Heinz Merger Implications
Prime-Time Viewer Race Tightens
More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
New OTT TV Gets Pricier
For Cord-Cutters Prime Time Is, Well, Prime Time
Varick Announces 3 'Programmatic TV' Partnerships
CMOs Focus More On Tech To Automate Media Decisions
Mediaocean Adds TV To Cross-Screen Advertising Mix Via 2 Partnerships
Facebook Transforms Messenger Into Platform To Distribute Apps
Resolved: Programmatic Is Awesome
Dr. Pepper, Telemundo Dare Viewers In New Campaign
WPP's Sorrell Says Industry Does Not Report Transparently
Sorrell Says Rush To Digital May Need To Be Reconsidered
Facebook Taking YouTube Head On
Dear Sir Martin Sorrell - The Transparency Needed in Advertising Isn't In Financial Reporting, It's In Agency Bills
FCC's Ajit Pai: Competition 'Best Tonic' To Blocking By Broadband Providers
Famous People In Peril! O'Reilly Says 'Destroying' Celebs Is Popular U.S. 'Sport'
MediaDailyNews - Wednesday, March 25, 2015
Tim Armstrong's Grades For Agencies: A- For Talking The Talk; B- For Execution
NFL Airs Net-Only Game To Test TV Platform
Facebook Rolls Out Blueprint Program For Agencies
Twitter Tests Auto-Play Video Ads
Lessons To Take Away From Success Of 'Empire'
Magazine Audience Grows Online
'Mad Men': Remembering The Good Old Days
For Media Shops The Mission's The Same, While The Landscape Keeps Changing
Better Attribution, Tracking Needed To Boost Mobile Paid-Search Spending, Campaigns
With Content Marketing, Find The Right YouTube Star, And Trust The Story
Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
Magnetic Receives U.S. Patent For Programmatic Search Retargeting
DigitasLBi's Chung: Ultimately Everyone Will Be Programmatic Traders
Google's New CFO Comes From Wall Street
Montgomery: TV Will Remain A 'Powerhouse' Media For Years To Come
Corden Scores Solid In 'Late Late Show' Debut
Net Neutrality Battle Moves To Courts
MediaDailyNews - Tuesday, March 24, 2015
8 Trends From SXSW
Twitter, Foursquare Team For Location-Based Expansion
Sideswipes: What I Did Instead Of Going To SXSW
OpenX Opens New Front On Fraud, Takes Battle To User's Browser
Research Is The Industry's One-Armed Paper-Hanger
4As To Issue POV Paper On Programmatic
Mike Donahue, Departing The 4As, Gets Standing Ovation At Transformation Show
BK Deploying Emoji Keyboard, Ad Barrage As It Adds Chicken Fries To Permanent Menu
First-Ever 4A's Partner Awards Recipients
The Weather Channel Names Jaye CMO
Assembly Nabs New Chief Digital Officer Alan Smith
Facebook Preps App To Block Calls
Carhartt Campaign Features Baseball Superstar
Everyday Health Acquires Cambridge BioMarketing
'Hero' Campaign' Promotes WWE Shows Across NBCU TV
Cision Acquires Viralheat, Expanding Content Marketing Support Into Social
SeaWorld Rebuts Critics in Ad Campaign
Makeup, Skincare Brands See Search Engines Driving One-Third Of Traffic To Sites
Future 'Iconic Moments' Coming To A Tablet Near You
MediaDailyNews - Monday, March 23, 2015
Rentrak Fails MRC Audit, TV Ratings Accreditation Withheld
Two-Headed Goat: The Podcast
Native: Why And How
Google Fiber TV Ad Trials Test Real-Time Data
Horizon Media's Koenigsberg: The New Agency Model is 'AOC'
The Viewable Impression: The First Step To An Audience-Based Digital Currency
When Augmented, Virtual Reality Becomes Real For Advertisers
Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
SMG's Global Expansion Plans For Audience Research Platform
Advocacy Group Calls For FTC To Reopen Google Investigation
Will Ferrell's Little Debbie Stunt on 'Jimmy Fallon' Was 'Delightful Surprise,' Says Brand
Viner First Woman To Be 'Guardian' EIC
LinkedIn Debuts Job Search App
Nike Posts Strong Quarter; Ups Digital Ad Spending
MSG Co. Taps Otterman As CMO
Former Twitter Programmatic Head Gelb, 3 Others Join xAd
GM Listens Globally, Reworks Products Responding To U.S. Twitter, Facebook Posts
NCAA Basketball Tourney Delivers For CBS
Turning Journalists Into Yahoos
MediaDailyNews - Friday, March 20, 2015
This Bud's For Me? Really!?! Just Me?
ZenithOptimedia Sees Blue With New Network
The Rise Of The Programmatic Agency
Twitter Unveils Changes To Vine, Enhances Speed And Access
Conde Nast Entertainment Taps Rapt For Interactive Video
72andSunny Introduces Musical Poster
FTC Staff Reportedly Wanted To Bring Antitrust Case Against Google
Havas Group Reports 9.4% Profit Growth For 2014
Google, Bing Analyze March Madness Behavior To Make Predictions
Comcast-Time Warner Merger Faces More Delays
SMG Rolling Out Pace Panel 'Knowledge Platform'
What Will New Legislation Mean For Marketers -- And When?
TV Networks May Face Musical-Chair Future
MediaDailyNews - Thursday, March 19, 2015
Two To 'One,' AOL Platform Now Targets Facebook And Twitter Users
WPP's Sorrell Confirms Interest In Dunnhumby
Facebook Launches Peer-To-Peer Payments
'Drunk Exec Barfs At Bergdorf's': Is That You, Don Draper?
Big Events Cause Slight Uptick In 2014 Ad Spend
AppNexus Acquires Yieldex For $100M, Bets On Programmatic Direct
Reclaiming The Value Of Viewability
Empower Partners With Scripps, Adds Local TV To Programmatic Repertoire
Ritani Taps AOL For Programmatic TV
Cumulus Names Bouvard CMO
Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Yahoo Integrates Programmatic Video Ad Buying, Targeting Across BrightRoll
Radio Broadcasters Want To Disclose Paid Sponsorships Online
Microsoft To Replace Internet Explorer With New Browser Based On Project Spartan, Bing
TRUSTe Finalizes Settlement With FTC
Yahoo Data Added To BrightRoll's DSP
Facebook Chief Warns Brands Not To Ignore Visual Communications, Such As Stickers
IAB Releases First Mobile Programmatic 'Playbook'
The Right To Be Forgotten Is 'Complete Disaster,' Law Prof Says
MediaDailyNews - Wednesday, March 18, 2015
FTC To Tackle Cross-Device Targeting
The Best And Worst Thing About SXSW
SXSW: Notes From An Old Fart
CBS To Supply Metric 'Audit' For TV Ads
Publicis Groupe Founding Family Slims Its Ownership Stake In The Company
C3 Or C7: Does It Really Matter?
MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Virool Unveils Facial Tracking Technology To Measure Emotions
Crown Media Launches In-House Production Company, New Ad Division Crown Connectivity
Barclays' David Wheldon Is The New WFA President
Wheeler Says Obama Didn't Issue 'Secret Instructions' On Net Neutrality
Forbes Acquires Photo-Sharing App Camerama
Funny Or Die Taps Multipop For Interactive Ads
Google's Diversity Message Gets Lost In Schmidt's Interruptions
Google To Fly An Energy Kite, An Airborne Wind Turbine
Ooyala Launches Programmatic Marketplace For Video
Vector Capital Buys Programmatic Audio Firm Triton Digital
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