MediaDailyNews Editions for March 2015
- MediaDailyNews - Tuesday, March 17, 2015
- Blockbusted: NCM, Screenvision Call Off Merger
- Sideswipes: Daring Fans To Invest In Close Readings
- WPP Bidding For Shopper Data Giant Dunnhumby
- Get the Most Out Of Digital Video: 3 Key Concepts To Know Before Going Into NewFronts
- Rewatching 'Mad Men''s Season One: Taking Us To A Place 'We Ache To Go Again'
- Another Good 'LEAP' Year For WPP's Sorrell
- Time Inc. Launches Fashion Aggregator Mimi
- Mindshare Taps iProspect For New Data Chief
- News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
- Political TV Ads Are Squeezing Out Key Categories
- NSA Surveillance Spurs Americans To Delete Apps, Curb Email Use
- Cheetah Mobile Acquires MobPartner For $58 Million
- Analyst Downgrades Disney Stock, But Touts As TV Property
- Harte Hanks Acquires 3Q Digital
- Dad Gets Data Power In New Virgin Mobile Effort
- Y&L Adds Talent After Account Wins
- MediaDailyNews - Monday, March 16, 2015
- Surfing Big Waves With Steve Case
- Google Error Leaks Personal Owner Info For Several Thousand Sites
- Kal Liebowitz Denies Being Derelict KSL Exec, Says Undisclosed Others Ruined The Agency
- Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
- Conde Nast Sets Digital Record For Sites, Video Channels
- gTLD Domain Registry Donuts Launching First Advertising Campaign
- Global TV Viewers Favor Different Platforms For Different Needs
- Giga OMG!
- Toyota Signs Multi-Year Global Partnership With Olympics
- ARF Re:Think 2015 Conference Comes To Town
- Digital Rights Groups Urge Dismissal Of Sex Trafficking Lawsuit Against Backpage
- Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
- NetBase Raises $24M To Scale Social Listening, Analytics Business
- Adidas Uses Technology To Track Products Into Stores, Gain Insight Into Purchase Funnel
- Droga5 Out As Chobani AOR
- NBC Ratings Lead Broadcast Nets
- New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
- Maybe HBO Now Won't Be As Disruptive As You Might Think
- MediaDailyNews - Friday, March 13, 2015
- Why Now Is The Most Exciting Time To Work In Advertising
- FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
- TV/ Online Relationship Is A Two-Way Street
- Publicis Buys OMS Specialist Expicient
- InMobi Disputes Google Rumor, Wants To Remain Independent
- Global Branded Entertainment On Rise, Scores $73B In Revs
- Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
- Y&R Taps An Insider For Global CMO Role
- Nat Geo, Mullen Introduce Ambitious Killing Jesus Campaign
- Twitter Forbids Revenge Porn Postings
- SXSW Best Fest For Reaching Music And Tech Tastemakers
- FCC Turns Attention To Online Privacy
- Snapchat Expected To Receive $200M From Alibaba
- Amazon Tops Computer/Tablet Experiences
- Walton Isaacson Lands Two New Executives In Two New Roles
- Box-Office Revs Down In 2014, Global Revs See Slight Gain
- Univision Planning IPO This Year
- Publishers Finding Monetization More Difficult Than Expected
- MediaDailyNews - Thursday, March 12, 2015
- Google On Verge Of Buying InMobi For $1 Billion
- FTC Slams AT&T's 'Illogical And Absurd' Argument In Battle Over Throttling
- Consumers Conflicted About Privacy Vs. Personalization
- The North Face Takes Virtual Reality To SXSW And Stores
- Former MRY Exec Launches New Agency Decoded Advertising
- SVOD Rates Soar, Netflix Leads Rivals
- CMOs Sharing News About CMOs Sharing News
- Top Freedom Executives Resign
- Bungalow Horizon To Document Market Basket Boycott
- Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
- The Apple Watch As Stupid Wealth Barometer
- CBS All Access Boasts 100K Subscribers, Showtime To Launch OTT Service
- Users Prefer Sharing Branded Pinterest Content On Social Web
- 72andSunny Named Global Creative Agency For Adidas Sports Brands
- The Apple Gold Standard: Think Rich, Bitch
- Social Media Is Showing Us The Future Of TV
- MediaDailyNews - Wednesday, March 11, 2015
- Media Companies Take Stock Hit
- SXSW: Heading Into The Bubble
- Cable Networks Endure Ratings Drops
- Nom Nom Nom: What Are You Letting Your Customers Binge On?
- Conde Nast Wants In On Programmatic Native, Launches Private Marketplace
- WPP Invests In Over-The-Top TV Service
- Half Of Americans Listen To Internet Radio
- Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s Storyful
- Thrillist Opens Internal Ad Agency
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
- Rosetta Teams With Adobe To Launch Nexus Engine
- Wikipedia Challenges NSA's Online Monitoring Program
- New Facebook Service Helps Marketers Gauge Brand Appeal
- Mazda Takes Austin As Auto Sponsor
- Traditional Computers Reign For Online Commerce, But Mobile Growing
- Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
- Google CFO Patrick Pichette To Retire
- Hillary Clinton Admits Having a Work Email Would Have Been Better
- Google Opens Regent Street Shop Close To Apple Store
- How Nielsen Is Embracing 'Non-Traditional' Viewers
- Johnnie Walker Maintains Top Alcohol Brand Spot With $5bn Valuation
- MediaDailyNews - Tuesday, March 10, 2015
- Sideswipes: Sharing Is The New Delete
- Pfizer Shifts $100 Million OTC Planning Duties To Carat
- Former NBC News Chief To The Rescue: Can This Mess Be Fixed?
- Viacom Restructures Cable Networks, Layoffs Coming
- Targeting Your Wrist? Not So Fast, Apple
- Google AdWords Reporting Drops Four Search Funnels
- CBS EcoMedia Unit Uses Advertising To Fuel Charities
- Social Engagement On Twitter Could Drive TV Ad Memorability
- MXM Wins Bob Evans Farms Digital AOR
- Media Companies Join Women's Day With 'Not There' Campaign
- MDC's Lori Senecal Adds New Role As Global CEO CP+B To Her Remit
- Battista Named Prez Of 'People,' 'Entertainment Weekly'
- HBO To Let Cord-Cutters Stream Shows
- Havas Chicago Hopes Interns Swipe Right On Tinder
- Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
- FTC's Brill Bashes White House Privacy Proposal
- Facebook To Shutter FriendFeed
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
- Facebook To Launch LiveRail-Powered Ad Exchange
- PepsiCo Taking A Hard Look At Its Digital Performance
- WPP's Sorrell Cautious On Ad Spend Growth For 2015
- Viewability Getting Major Attention
- Millennial Media Reports Q4 Revenue Of $86.4M
- Lindsey Graham Has Never Used Email
- MediaDailyNews - Monday, March 9, 2015
- Twentieth Television Offers New C1 Rating Guarantee
- So Smart It's Stupid
- WPP Reports 2014 Organic Revenue Growth Of 8.2%
- Eyes Are Watching Apple Today
- American News Viewers: In Fox We Trust, Want Tina Fey To Succeed Jon Stewart
- Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing
- CarMax Hands Media Duties To Horizon
- MediaCom Taps Jenner As Worldwide COO
- Twitter New Partner Audiences Help Brands Expand Reach
- Facebook Warns Of Dips In 'Like' Count, Updates Metrics
- AT&T Presses Judge To Dismiss Throttling Case
- Tribune Media Revs Up, Local And Digital Rocket
- SapientNitro Develops Young Coders In Detroit
- Zoom Reps Ad Sales For 24 Hour Fitness
- Video Ad Firm Innovid Adds Integral For Viewability Measurement
- MediaDailyNews - Friday, March 6, 2015
- Senate Democrats Reintroduce Bill To Curb Data Brokers
- Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
- BuzzFeed Freezes Community Brand Publisher Accounts
- Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
- Simulmedia Offers Ad Guarantees To Enhance Media Buys
- Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
- Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
- Poll Results: Get Over Being Hated By The Public
- Apple's iPhone 6 Ad Campaign Gives Billboard, Print Space To Individuals
- GOP Lawmaker Seeks To Scrap New Broadband Regs
- Organic Reach Still Possible On Facebook
- MediaDailyNews - Thursday, March 5, 2015
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
- Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
- Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
- Dakota, Isis, And 50 Shades Of Cray-Cray
- A+E Networks Joins FourFronts Programmatic Marketplace
- Are You Ready? One Third Of The Population Will Be Hispanic By 2050
- Instagram Rolls Out Carousel Ads
- Clorox Partners With Huffington Post In Content Partnership
- InMobi, Rubicon Launch Native Ad Server For Direct Sales
- Instagram Grabs Bigger Market Share, Twitter Growth Slows
- E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital
- TiVo Adds Subscribers, Rev Gains
- Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case
- Integral Ad Science Acquires Video Measurement Firm Veenome
- Google, Wal-Mart Part Ways Over Shopping Ads
- Big Advertisers' Pre-Roll Used Before ISIS YouTube Videos
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
- MediaDailyNews - Wednesday, March 4, 2015
- Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
- Omnicom Inks Landmark CineMedia Upfront Deal, Integrates Mobile, Video
- Net Neutrality Rules Don't Protect AT&T In Battle Over Throttling, FTC Argues
- Vistar, Instantly Partner For OOH Measurement
- Target Aims At Digital; Unwraps Sweeping New Strategy
- How To Fix The Academy Awards Show
- Consumers Still Favor Traditional Radio In Cars
- Pay TV Registers Modest Subscriber Loss
- Mobile Display Impression Shares Growing
- Gaggle of IPG Shops Selected For NY Lottery Ad Duties
- Trucks, SUVs Drive February Auto Sales
- Discovery Records Uptick In Early 2015
- AIM Names Clurman CEO, Manoni Becomes Chairman, ABM
- Twitter Unveils Video Widget For Publishers
- AOL Will Promote Ad Council Anti-Prejudice Campaign
- Former iSocket CTO Bunch Joins Xaxis
- Volkswagen And MoMA Bring Bjork To New York
- BBDO Reshuffles Global Management Team
- Privacy 'Bill Of Rights' Faces Attack From All Sides
- Online Video Gobbles $ From TV
