MediaDailyNews Editions for March 2015
MediaDailyNews - Tuesday, March 17, 2015
Blockbusted: NCM, Screenvision Call Off Merger
Sideswipes: Daring Fans To Invest In Close Readings
WPP Bidding For Shopper Data Giant Dunnhumby
Get the Most Out Of Digital Video: 3 Key Concepts To Know Before Going Into NewFronts
Rewatching 'Mad Men''s Season One: Taking Us To A Place 'We Ache To Go Again'
Another Good 'LEAP' Year For WPP's Sorrell
Time Inc. Launches Fashion Aggregator Mimi
Mindshare Taps iProspect For New Data Chief
News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
Political TV Ads Are Squeezing Out Key Categories
NSA Surveillance Spurs Americans To Delete Apps, Curb Email Use
Cheetah Mobile Acquires MobPartner For $58 Million
Analyst Downgrades Disney Stock, But Touts As TV Property
Harte Hanks Acquires 3Q Digital
Dad Gets Data Power In New Virgin Mobile Effort
Y&L Adds Talent After Account Wins
MediaDailyNews - Monday, March 16, 2015
Surfing Big Waves With Steve Case
Google Error Leaks Personal Owner Info For Several Thousand Sites
Kal Liebowitz Denies Being Derelict KSL Exec, Says Undisclosed Others Ruined The Agency
Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
Conde Nast Sets Digital Record For Sites, Video Channels
gTLD Domain Registry Donuts Launching First Advertising Campaign
Global TV Viewers Favor Different Platforms For Different Needs
Giga OMG!
Toyota Signs Multi-Year Global Partnership With Olympics
ARF Re:Think 2015 Conference Comes To Town
Digital Rights Groups Urge Dismissal Of Sex Trafficking Lawsuit Against Backpage
Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
NetBase Raises $24M To Scale Social Listening, Analytics Business
Adidas Uses Technology To Track Products Into Stores, Gain Insight Into Purchase Funnel
Droga5 Out As Chobani AOR
NBC Ratings Lead Broadcast Nets
New Kenneth Cole Fragrance Ads Star Vet, Double Amputee
Maybe HBO Now Won't Be As Disruptive As You Might Think
MediaDailyNews - Friday, March 13, 2015
Why Now Is The Most Exciting Time To Work In Advertising
FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
TV/ Online Relationship Is A Two-Way Street
Publicis Buys OMS Specialist Expicient
InMobi Disputes Google Rumor, Wants To Remain Independent
Global Branded Entertainment On Rise, Scores $73B In Revs
Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
Y&R Taps An Insider For Global CMO Role
Nat Geo, Mullen Introduce Ambitious Killing Jesus Campaign
Twitter Forbids Revenge Porn Postings
SXSW Best Fest For Reaching Music And Tech Tastemakers
FCC Turns Attention To Online Privacy
Snapchat Expected To Receive $200M From Alibaba
Amazon Tops Computer/Tablet Experiences
Walton Isaacson Lands Two New Executives In Two New Roles
Box-Office Revs Down In 2014, Global Revs See Slight Gain
Univision Planning IPO This Year
Publishers Finding Monetization More Difficult Than Expected
MediaDailyNews - Thursday, March 12, 2015
Google On Verge Of Buying InMobi For $1 Billion
FTC Slams AT&T's 'Illogical And Absurd' Argument In Battle Over Throttling
Consumers Conflicted About Privacy Vs. Personalization
The North Face Takes Virtual Reality To SXSW And Stores
Former MRY Exec Launches New Agency Decoded Advertising
SVOD Rates Soar, Netflix Leads Rivals
CMOs Sharing News About CMOs Sharing News
Top Freedom Executives Resign
Bungalow Horizon To Document Market Basket Boycott
Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
The Apple Watch As Stupid Wealth Barometer
CBS All Access Boasts 100K Subscribers, Showtime To Launch OTT Service
Users Prefer Sharing Branded Pinterest Content On Social Web
72andSunny Named Global Creative Agency For Adidas Sports Brands
The Apple Gold Standard: Think Rich, Bitch
Social Media Is Showing Us The Future Of TV
MediaDailyNews - Wednesday, March 11, 2015
Media Companies Take Stock Hit
SXSW: Heading Into The Bubble
Cable Networks Endure Ratings Drops
Nom Nom Nom: What Are You Letting Your Customers Binge On?
Conde Nast Wants In On Programmatic Native, Launches Private Marketplace
WPP Invests In Over-The-Top TV Service
Half Of Americans Listen To Internet Radio
Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s Storyful
Thrillist Opens Internal Ad Agency
Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' Consumers
Rosetta Teams With Adobe To Launch Nexus Engine
Wikipedia Challenges NSA's Online Monitoring Program
New Facebook Service Helps Marketers Gauge Brand Appeal
Mazda Takes Austin As Auto Sponsor
Traditional Computers Reign For Online Commerce, But Mobile Growing
Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
Google CFO Patrick Pichette To Retire
Hillary Clinton Admits Having a Work Email Would Have Been Better
Google Opens Regent Street Shop Close To Apple Store
How Nielsen Is Embracing 'Non-Traditional' Viewers
Johnnie Walker Maintains Top Alcohol Brand Spot With $5bn Valuation
MediaDailyNews - Tuesday, March 10, 2015
Sideswipes: Sharing Is The New Delete
Pfizer Shifts $100 Million OTC Planning Duties To Carat
Former NBC News Chief To The Rescue: Can This Mess Be Fixed?
Viacom Restructures Cable Networks, Layoffs Coming
Targeting Your Wrist? Not So Fast, Apple
Google AdWords Reporting Drops Four Search Funnels
CBS EcoMedia Unit Uses Advertising To Fuel Charities
Social Engagement On Twitter Could Drive TV Ad Memorability
MXM Wins Bob Evans Farms Digital AOR
Media Companies Join Women's Day With 'Not There' Campaign
MDC's Lori Senecal Adds New Role As Global CEO CP+B To Her Remit
Battista Named Prez Of 'People,' 'Entertainment Weekly'
HBO To Let Cord-Cutters Stream Shows
Havas Chicago Hopes Interns Swipe Right On Tinder
Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
FTC's Brill Bashes White House Privacy Proposal
Facebook To Shutter FriendFeed
3 Musketeers Characters Are Back For National Video-Driven Campaign
Facebook To Launch LiveRail-Powered Ad Exchange
PepsiCo Taking A Hard Look At Its Digital Performance
WPP's Sorrell Cautious On Ad Spend Growth For 2015
Viewability Getting Major Attention
Millennial Media Reports Q4 Revenue Of $86.4M
Lindsey Graham Has Never Used Email
MediaDailyNews - Monday, March 9, 2015
Twentieth Television Offers New C1 Rating Guarantee
So Smart It's Stupid
WPP Reports 2014 Organic Revenue Growth Of 8.2%
Eyes Are Watching Apple Today
American News Viewers: In Fox We Trust, Want Tina Fey To Succeed Jon Stewart
Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing
CarMax Hands Media Duties To Horizon
MediaCom Taps Jenner As Worldwide COO
Twitter New Partner Audiences Help Brands Expand Reach
Facebook Warns Of Dips In 'Like' Count, Updates Metrics
AT&T Presses Judge To Dismiss Throttling Case
Tribune Media Revs Up, Local And Digital Rocket
SapientNitro Develops Young Coders In Detroit
Zoom Reps Ad Sales For 24 Hour Fitness
Video Ad Firm Innovid Adds Integral For Viewability Measurement
MediaDailyNews - Friday, March 6, 2015
Senate Democrats Reintroduce Bill To Curb Data Brokers
Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
BuzzFeed Freezes Community Brand Publisher Accounts
Johnnie Walker Unveils Smart Bottle That Sends Marketing Messages
Simulmedia Offers Ad Guarantees To Enhance Media Buys
Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
Poll Results: Get Over Being Hated By The Public
Apple's iPhone 6 Ad Campaign Gives Billboard, Print Space To Individuals
GOP Lawmaker Seeks To Scrap New Broadband Regs
Organic Reach Still Possible On Facebook
MediaDailyNews - Thursday, March 5, 2015
The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace
Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying
Dakota, Isis, And 50 Shades Of Cray-Cray
A+E Networks Joins FourFronts Programmatic Marketplace
Are You Ready? One Third Of The Population Will Be Hispanic By 2050
Instagram Rolls Out Carousel Ads
Clorox Partners With Huffington Post In Content Partnership
InMobi, Rubicon Launch Native Ad Server For Direct Sales
Instagram Grabs Bigger Market Share, Twitter Growth Slows
E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital
TiVo Adds Subscribers, Rev Gains
Cartoon Network Urges 11th Circuit To Reject Appeal In Video Privacy Case
Integral Ad Science Acquires Video Measurement Firm Veenome
Google, Wal-Mart Part Ways Over Shopping Ads
Big Advertisers' Pre-Roll Used Before ISIS YouTube Videos
At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
MediaDailyNews - Wednesday, March 4, 2015
Empirical Data Proves TV Now As Accountable As Digital, Brands Can Have Their 'Cake, Eat It Too'
Omnicom Inks Landmark CineMedia Upfront Deal, Integrates Mobile, Video
Net Neutrality Rules Don't Protect AT&T In Battle Over Throttling, FTC Argues
Vistar, Instantly Partner For OOH Measurement
Target Aims At Digital; Unwraps Sweeping New Strategy
How To Fix The Academy Awards Show
Consumers Still Favor Traditional Radio In Cars
Pay TV Registers Modest Subscriber Loss
Mobile Display Impression Shares Growing
Gaggle of IPG Shops Selected For NY Lottery Ad Duties
Trucks, SUVs Drive February Auto Sales
Discovery Records Uptick In Early 2015
AIM Names Clurman CEO, Manoni Becomes Chairman, ABM
Twitter Unveils Video Widget For Publishers
AOL Will Promote Ad Council Anti-Prejudice Campaign
Former iSocket CTO Bunch Joins Xaxis
Volkswagen And MoMA Bring Bjork To New York
BBDO Reshuffles Global Management Team
Privacy 'Bill Of Rights' Faces Attack From All Sides
Online Video Gobbles $ From TV
« Previous Entries
Next Entries »