MediaDailyNews Editions for September 2015
- MediaDailyNews - Wednesday, Sept. 16, 2015
- Some Advice For Trevor Noah
- Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
- Entertainment Industry Must Consider Fair Use Before Demanding Takedowns
- AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
- MRC Issues Social Guidelines, Comments Sought
- News Corp. Gets Unruly, Pays Millions For Social Video Ad Platform
- Marketing Poised To Take On Customer Experience Role
- Data Will Transform The Agency Model
- Twitter Sued For 'Intercepting' Direct Messages
- Disney-ABC Hires Senior Digital Media Execs From Walmart, AOL
- Longtime CBS Executive Tassler Departs, Geller Ascends
- Forecast: Global Media Ad Spend Growth Slows
- For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
- Adobe Builds Advanced Programmatic Advertising Platform
- Digital Nets Grit, Escape Sign With Nielsen
- Microsoft, 20th Century Fox Bring 'The Martian' Campaign To Bing, Skype
- Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
- MediaDailyNews - Tuesday, Sept. 15, 2015
- Advertising Metrics Skewed By Ad-Blocking Software
- The Future Of Marketing As A Result Of The Self-Driving Car
- GSK Completes $1 Billion-Plus Global Media Review
- Everyone In Media Should Watch This Four-Star Disney Documentary
- comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences
- Global TV Shipments: Worst Decline In Five Years
- AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
- Cable TV Attracts More OTT Viewers Than Satellite, Telcos
- Freewheel Starts Council For Premium Video
- Pinterest Pushes Visual Search Optimization To Bring In Search Ad Dollars
- Auto Shoppers More Mobile Than Ever
- Adobe Partners With Livefyre For Social Content Experiences
- Lane Bryant Takes Plus-Size Movement To The Streets
- The Trade Desk Elevates Sims To VP, Inventory Partnerships
- MediaDailyNews - Monday, Sept. 14, 2015
- ZO Cuts Forecast -- Again: Mobile Poised To Overtake Newspapers
- Mozilla Builds On Advertising Framework, Puts New Tiles On Its House
- Conde Nast Names Sauerberg CEO, Succeeds Townsend
- Apollo XIII Part 2
- Disney's Staggs: No Worries About TV Scatter Market
- Google, Twitter Jointly Develop 'Instant Articles' For Publishers
- Havas: Feeling The Goods Key To Luxury Sales
- Connected, Interactive TV Used Less Than Other Digital Media, Study Shows
- Consumers Are Considering Cord-Cutting, Not Yet Doing It
- FCC: Lyft Violates Text-Spam Law By Refusing To Let Consumers Opt Out
- WSI Consultants Gain Access To Centro's DSP
- 'NYT' Revamps Real Estate Tools
- Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
- Facebook Gives Journos, Public Figures Access To Mentions
- Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
- When And Where Will Next Big TV/Media Merger Occur?
- Down Periscope
- MediaDailyNews - Friday, Sept. 11, 2015
- Havas Media Wins $50 Million Realtor Association Account
- Content Overload: Are We Creating Clutter?
- Initiative Taps Childs For Chief Creative Officer
- Why Facebook M Is A Big Threat To Google
- 'Late Show With Stephen Colbert' Sinks On Second Night
- It's Not TV. It's iOS.
- Cheating Scandals Won't Deflate NFL's Position As TV's Top Draw
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
- 'People' Unveils PeopleStyle News Hub
- HelloToken, Intently Address Ad Blocking
- Mondelez to Increase Healthy Snacks, Marketing Spending, E-commerce
- Showtime Seeks To Shut Down Mayweather-Berto Streaming Site
- 'Washington Post' Unveils Video Push
- IHeartMedia Finance Efforts Boosts Unified's Data Platform, New Markets
- Better VOD Services Can Help TV Channel Growth
- Razorfish Taps Jason Goldberg To Lead Commerce, Content
- Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
- MediaDailyNews - Thursday, Sept. 10, 2015
- Fox Expands Nat Geo Investment
- Voice Search, Touch Rule Next Iteration Of Apple TV
- Best Of Show: 'Late Show With Stephen Colbert' Grabs 6.6M Viewers
- Broadcast, Cable Upfront Spending Drops Again
- Google Looks For DoubleClick Measurement Partners
- Twitter Revamps Design Of iPhone, iPad Apps
- Apple Announces Product Updates For Its Watch, iPad Pro and iPhone 6S
- Hyundai Launches NFL Campaign
- Google Facing New Gmail Privacy Battle
- Search Data For Same-Store Sales Finds Some Stability In August
- Travel + Leisure Launches E-Commerce Travel Biz
- Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
- Adform Launches 'Programmatic Direct' Platform
- Finding Stephen: The Colbert Nation Sweeps
- Watchdogs Ask Supreme Court To Let Consumers Sue Data Brokers
- MediaDailyNews - Wednesday, Sept. 9, 2015
- Adblock Plus For iOS Finds Its Way Onto Browsers
- Don't Let Viewers Renege On The Social Contract
- Verizon Starts Go90, Mobile-First Video (And Social) Platform
- Advertiser's Mandate In The Age Of Ad Blocking: Blend In
- Mindshare Bolsters Its 'Loop'
- Rentrak's Rubik: Q&A With Caroline Horner
- Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
- Sports TV Advertising Grows On Broadcast, Cable
- TV Nets Earn More From Digital, Though Overall Ad Market Erodes
- Appeals Court Urged To Scuttle Google Privacy Settlement
- Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
- Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty
- Relaunching Hydrox Cozies Up To Mondelez-Bashing Trump
- Hills To Exit 'WaPo'
- Facebook Testing New Mobile Ads
- MediaDailyNews - Tuesday, Sept. 8, 2015
- Media General To Acquire Meredith: Latter Gets Top Billing in New Meredith Media General
- Apple News Signs Up Dozens Of Publishing Partners
- Media Stocks Slammed In August
- TV Everywhere Slows, Online Video Ads Rise
- FTC: Most Kids' Apps Fall Short On Privacy Disclosures
- P.R. Wild Pitches, Autumn Edition
- Samsung Smartwatch Comes With CNN App
- Toxic Virality: Why Negative Content Is Dangerous, Overplayed And Bad For Business
- Google Woos Football Advertisers With Search Offering
- Coke Celebrates Latino Culture; Diet Coke Launches 'ReTweets of Love'
- New Apple TV Will Be Gamer Friendly, Offer More Web Content
- 60% of Marketers Use Email Marketing Analytical Services
- Google's New Brand Launch: Function Driving Form
- MediaDailyNews - Friday, Sept. 4, 2015
- Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
- Heineken Gives Away Real Beer Via Virtual Promo
- Goodyear Launches New Airship And New Campaign
- Young Agency Startup Thinkers Share A Common Thread: The Sharing Economy
- On VW's Golden Pond: The Shock Of The Old
- College Athletics Sponsorship Spending Reaches $1.1 Billion
- Obituary: Weather Channel's Curt Hecht
- Google Expands Health Data In Search Database, Along With Advertising Options
- 'Business Insider' Bows 'Insider' For Social Publishing
- What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash
- Judge Overturns Brady's NFL Suspension
- Instagram's Ad Expansion Helps Appsflyer Monitor Ad Effectiveness
- Twitter Taps Seibert To Head Consumer Products
- 'Washington Examiner' Gets Redesign, Ups Long-Form Journalism
- NFL To Pay TV Providers: A Different Kind Of TV Everywhere World?
- 3 Things TV Networks Must Do This Fall
- MediaDailyNews - Thursday, Sept. 3, 2015
- AOL Acquires Millennial Media, Boosts Mobile Audience Reach
- Wikipedia Identifies, Bans Blackhat Editors
- New Late-Night War Heats Up With Trump, Biden Bookings
- App Downloads Slow, Brands Pressured To Make Apps Relevant For Users
- FTC: Machinima Broke Law, Starcom Deal For Microsoft Cited
- If Bad UX Is To Blame For Ad Blockers, How Do We Fix It?
- CBS To Stream 6 NFL Games, No Authentication Needed
- Twitter Enlarges Ad Platform, Helps Global SMBs
- YouTube Adds TrueView Video Ads To AdWords Platform
- Most Cable Nets Lose Viewers, HGTV And Discovery See Gains
- Hulu Starts Up Ad-Free Service
- Newsstand Sales Tumble In First Half Of 2015
- Mediabrands Taps UM's Baxter As Strategy, Creative Chief
- U.S. International Taps Media Storm's Eldred Client Service Director
- From The Future, Neil deGrasse Tyson Talks 'The Martian'
- NewsCred Raises $42 Million For Content Marketing Platform
- IPG Mediabrands Establishes Global C-Level Strategy/Creative Post
- MediaDailyNews - Wednesday, Sept. 2, 2015
- TV Has Boffo Summer, Studios Spend $1B
- Traditional Media Advertisers Need To Evolve
- Google Focuses On HTML5 To Support Advertisers
- Kanye For President? Crunching The VMA Social Media Numbers
- Instagram Expands Direct Service
- Web Browser Impressions Up, Interstitials High In Viewability
- Mobile Explodes in Total Digital Spend
- comScore Adds Former Kellogg's, P&G Vet Fetters To Big Data Role
- Google Takes On A New Look, Brand Identity
- Scripps Interactive Adopts Live Streaming For Cable Nets
- IAB Finds Search Strongly Influences Those Making Home Improvements
- 'Dr. Oz The Good Life' Web Site Launches
- SCC Creates Disaster Ready Campaign For Ad Council, FEMA
- SpotXchange Undergoes A 'Change' - Rebrands As SpotX
- Digital TV Viewing: Not Just Ad Blocking, But Consumer-Blocking
