MediaDailyNews Editions for September 2015
MediaDailyNews - Wednesday, Sept. 16, 2015
Ad Economy Continues To Recede, Even Digital Not Immune: Display Market Falls 7% During First Half
Some Advice For Trevor Noah
Entertainment Industry Must Consider Fair Use Before Demanding Takedowns
AMC Begins Selling TV Spots Programmatically, Higher Yields Expected
MRC Issues Social Guidelines, Comments Sought
News Corp. Gets Unruly, Pays Millions For Social Video Ad Platform
Marketing Poised To Take On Customer Experience Role
Data Will Transform The Agency Model
Twitter Sued For 'Intercepting' Direct Messages
Disney-ABC Hires Senior Digital Media Execs From Walmart, AOL
Longtime CBS Executive Tassler Departs, Geller Ascends
Forecast: Global Media Ad Spend Growth Slows
For CMOs, Amazon Dash Buttons 'The Best Bad Idea'
Adobe Builds Advanced Programmatic Advertising Platform
Digital Nets Grit, Escape Sign With Nielsen
Microsoft, 20th Century Fox Bring 'The Martian' Campaign To Bing, Skype
Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
MediaDailyNews - Tuesday, Sept. 15, 2015
Advertising Metrics Skewed By Ad-Blocking Software
The Future Of Marketing As A Result Of The Self-Driving Car
Everyone In Media Should Watch This Four-Star Disney Documentary
GSK Completes $1 Billion-Plus Global Media Review
comScore Rolls Out Cross-Media Service: Measures Unduplicated Reach Of TV, Digital Audiences
Global TV Shipments: Worst Decline In Five Years
AOL Bakes Creative Unit 'Pictela' Into Cross-Screen Programmatic Ad Platform
Cable TV Attracts More OTT Viewers Than Satellite, Telcos
Freewheel Starts Council For Premium Video
Pinterest Pushes Visual Search Optimization To Bring In Search Ad Dollars
Auto Shoppers More Mobile Than Ever
Adobe Partners With Livefyre For Social Content Experiences
Lane Bryant Takes Plus-Size Movement To The Streets
The Trade Desk Elevates Sims To VP, Inventory Partnerships
MediaDailyNews - Monday, Sept. 14, 2015
ZO Cuts Forecast -- Again: Mobile Poised To Overtake Newspapers
Mozilla Builds On Advertising Framework, Puts New Tiles On Its House
Conde Nast Names Sauerberg CEO, Succeeds Townsend
Apollo XIII Part 2
Disney's Staggs: No Worries About TV Scatter Market
Google, Twitter Jointly Develop 'Instant Articles' For Publishers
Havas: Feeling The Goods Key To Luxury Sales
Connected, Interactive TV Used Less Than Other Digital Media, Study Shows
Consumers Are Considering Cord-Cutting, Not Yet Doing It
FCC: Lyft Violates Text-Spam Law By Refusing To Let Consumers Opt Out
WSI Consultants Gain Access To Centro's DSP
'NYT' Revamps Real Estate Tools
Automate Ads Aims To Put Daily AdWords 'Tasks' On Autopilot
Facebook Gives Journos, Public Figures Access To Mentions
Digital Radio Tech Firm AdsWizz Taps Naggar As VP Of Programmatic Demand
When And Where Will Next Big TV/Media Merger Occur?
Down Periscope
MediaDailyNews - Friday, Sept. 11, 2015
Content Overload: Are We Creating Clutter?
Havas Media Wins $50 Million Realtor Association Account
Why Facebook M Is A Big Threat To Google
Initiative Taps Childs For Chief Creative Officer
'Late Show With Stephen Colbert' Sinks On Second Night
It's Not TV. It's iOS.
Cheating Scandals Won't Deflate NFL's Position As TV's Top Draw
Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
'People' Unveils PeopleStyle News Hub
HelloToken, Intently Address Ad Blocking
Mondelez to Increase Healthy Snacks, Marketing Spending, E-commerce
Showtime Seeks To Shut Down Mayweather-Berto Streaming Site
'Washington Post' Unveils Video Push
IHeartMedia Finance Efforts Boosts Unified's Data Platform, New Markets
Better VOD Services Can Help TV Channel Growth
Razorfish Taps Jason Goldberg To Lead Commerce, Content
Updated: DoubleVerify Clients Join AppNexus 'Spend Protection' Program
MediaDailyNews - Thursday, Sept. 10, 2015
Fox Expands Nat Geo Investment
Voice Search, Touch Rule Next Iteration Of Apple TV
Best Of Show: 'Late Show With Stephen Colbert' Grabs 6.6M Viewers
Broadcast, Cable Upfront Spending Drops Again
Google Looks For DoubleClick Measurement Partners
Twitter Revamps Design Of iPhone, iPad Apps
Apple Announces Product Updates For Its Watch, iPad Pro and iPhone 6S
Hyundai Launches NFL Campaign
Google Facing New Gmail Privacy Battle
Search Data For Same-Store Sales Finds Some Stability In August
Travel + Leisure Launches E-Commerce Travel Biz
Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
Adform Launches 'Programmatic Direct' Platform
Finding Stephen: The Colbert Nation Sweeps
Watchdogs Ask Supreme Court To Let Consumers Sue Data Brokers
MediaDailyNews - Wednesday, Sept. 9, 2015
Adblock Plus For iOS Finds Its Way Onto Browsers
Don't Let Viewers Renege On The Social Contract
Verizon Starts Go90, Mobile-First Video (And Social) Platform
Advertiser's Mandate In The Age Of Ad Blocking: Blend In
Rentrak's Rubik: Q&A With Caroline Horner
Mindshare Bolsters Its 'Loop'
Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
Sports TV Advertising Grows On Broadcast, Cable
TV Nets Earn More From Digital, Though Overall Ad Market Erodes
Appeals Court Urged To Scuttle Google Privacy Settlement
Ex-Nielsen Data Scientist Doe Joins Programmatic TV Platform Clypd As Research Chief
Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty
Relaunching Hydrox Cozies Up To Mondelez-Bashing Trump
Hills To Exit 'WaPo'
Facebook Testing New Mobile Ads
MediaDailyNews - Tuesday, Sept. 8, 2015
Media General To Acquire Meredith: Latter Gets Top Billing in New Meredith Media General
Apple News Signs Up Dozens Of Publishing Partners
Media Stocks Slammed In August
TV Everywhere Slows, Online Video Ads Rise
FTC: Most Kids' Apps Fall Short On Privacy Disclosures
P.R. Wild Pitches, Autumn Edition
Samsung Smartwatch Comes With CNN App
Toxic Virality: Why Negative Content Is Dangerous, Overplayed And Bad For Business
Google Woos Football Advertisers With Search Offering
Coke Celebrates Latino Culture; Diet Coke Launches 'ReTweets of Love'
New Apple TV Will Be Gamer Friendly, Offer More Web Content
60% of Marketers Use Email Marketing Analytical Services
Google's New Brand Launch: Function Driving Form
MediaDailyNews - Friday, Sept. 4, 2015
Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Heineken Gives Away Real Beer Via Virtual Promo
Goodyear Launches New Airship And New Campaign
Young Agency Startup Thinkers Share A Common Thread: The Sharing Economy
On VW's Golden Pond: The Shock Of The Old
College Athletics Sponsorship Spending Reaches $1.1 Billion
Obituary: Weather Channel's Curt Hecht
Google Expands Health Data In Search Database, Along With Advertising Options
'Business Insider' Bows 'Insider' For Social Publishing
What's Next For The Ad Industry As It Adopts HTML5, Sunsets Flash
Judge Overturns Brady's NFL Suspension
Instagram's Ad Expansion Helps Appsflyer Monitor Ad Effectiveness
Twitter Taps Seibert To Head Consumer Products
'Washington Examiner' Gets Redesign, Ups Long-Form Journalism
NFL To Pay TV Providers: A Different Kind Of TV Everywhere World?
3 Things TV Networks Must Do This Fall
MediaDailyNews - Thursday, Sept. 3, 2015
Wikipedia Identifies, Bans Blackhat Editors
AOL Acquires Millennial Media, Boosts Mobile Audience Reach
App Downloads Slow, Brands Pressured To Make Apps Relevant For Users
New Late-Night War Heats Up With Trump, Biden Bookings
FTC: Machinima Broke Law, Starcom Deal For Microsoft Cited
If Bad UX Is To Blame For Ad Blockers, How Do We Fix It?
CBS To Stream 6 NFL Games, No Authentication Needed
Twitter Enlarges Ad Platform, Helps Global SMBs
YouTube Adds TrueView Video Ads To AdWords Platform
Most Cable Nets Lose Viewers, HGTV And Discovery See Gains
Hulu Starts Up Ad-Free Service
Newsstand Sales Tumble In First Half Of 2015
Mediabrands Taps UM's Baxter As Strategy, Creative Chief
U.S. International Taps Media Storm's Eldred Client Service Director
From The Future, Neil deGrasse Tyson Talks 'The Martian'
NewsCred Raises $42 Million For Content Marketing Platform
IPG Mediabrands Establishes Global C-Level Strategy/Creative Post
MediaDailyNews - Wednesday, Sept. 2, 2015
TV Has Boffo Summer, Studios Spend $1B
Traditional Media Advertisers Need To Evolve
Google Focuses On HTML5 To Support Advertisers
Kanye For President? Crunching The VMA Social Media Numbers
Instagram Expands Direct Service
Web Browser Impressions Up, Interstitials High In Viewability
Mobile Explodes in Total Digital Spend
comScore Adds Former Kellogg's, P&G Vet Fetters To Big Data Role
Google Takes On A New Look, Brand Identity
Scripps Interactive Adopts Live Streaming For Cable Nets
IAB Finds Search Strongly Influences Those Making Home Improvements
'Dr. Oz The Good Life' Web Site Launches
SCC Creates Disaster Ready Campaign For Ad Council, FEMA
SpotXchange Undergoes A 'Change' - Rebrands As SpotX
Digital TV Viewing: Not Just Ad Blocking, But Consumer-Blocking
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