MediaDailyNews Editions for January 2018
MediaDailyNews - Wednesday, Jan. 31, 2018
Facebook Bans Cryptocurrency Ads
Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers
Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari
Netflix Spent More Than $1B On Advertising
NFL Remains A Top-Rated Program
Grammys Prove Boon For CBS All Access
Mobile Agency Of The Year: R/GA
President's State Of The Union Message: United We Trump
McDonald's Resurgence Gains Momentum As Stock Takes A Hit
Wix Snubs TV Ads For Super Bowl LII As Consumer Behavior Changes
As Facebook Prioritizes Local News, Industry Experts Respond
AdLedger Announces Members, First Initiative For Blockchain
'The Hollywood Reporter' Revamps Series, 'Where Hollywood Eats' Partners With ReachMe TV
Cross-cultural Ads Are The Way To Win On YouTube
MediaDailyNews - Tuesday, Jan. 30, 2018
Grammys: Viewership Dives; Advertising Revenues Remain Stable
Digital Video Ad Revs Forecast To More Than Double On YouTube, Facebook
No Commercials? No Problem. Brand Integrations Thrive On Streaming Platforms
Americans To Increase Super Bowl Spending 9%
Twitter Expands Ad Options With Sponsored 'Moments'
Media Agency Holding Company of the Year: Dentsu Aegis Network
Dentsu Wins Marcom M&A Crown For 2017
Facebook Pushes Local News To Combat Low-Quality Content
Publicis Taps Microsoft To Help Turbocharge Marcel
Emotion: The Human Element Of Buying
Trust In Media, Social Platforms Dips, Traditional Journalism Rises
Measuring Media Driving In-Store Foot Traffic In Multichannel Campaigns
The Problem With Anonymous Sources
4 Agencies Unite To Form The Drum
MediaDailyNews - Monday, Jan. 29, 2018
Hackers Hijack Google DoubleClick Ads
Meg Whitman Hire Suggests Grand Ambitions For Katzenberg's NewTV
Digital Platforms In The Doghouse, Negligible Impact On Ad Budgets
String Theories: Disney, Fox, Rupert Murdoch
My Esteem For A Token
Mar Tech Firm 4C Insights Completes Data Integration Deal With Inscape
OMMA Agency Of The Year: Big Spaceship
Marketers Plan To Increase Spending On Branded Videos Created By Publishers
Total Video Ratings: NOT The Solution For Cross-Screen Measurement
Super Bowl, Olympics Add Up To Big Winter For NBC
After Scandal, Martin Names Costello First Female Chief Creative Officer
Ford Plans 100% Connected Cars By Next Year
Movie Theater Business Still Big With Millennials
MediaDailyNews - Friday, Jan. 26, 2018
NFL Regular-Season TV Ads Dipped In 2017
Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Matt Seiler Joins Dentsu Aegis In Brand Solutions Role
New York Governor Mandates Net Neutrality
How I'll Spend My $1,000 Bonus
Supplier Of The Year: Fox
XFL Football Is Coming Back To TV
Comcast Kicks Off Smart Remote Voice Features For Super Bowl
Advertisers See Cost For Mobile Clicks Rise Steadily
2017 Media Deals Up, But Total Dollar Volume Sinks
TV Advertising Has A Marketing Problem
Comcast Hires Strong As President, Consumer Services
BuzzFeed Reorganizes Entertainment Group, Frank Named Chief Research/Development Officer
MediaDailyNews - Thursday, Jan. 25, 2018
What Google Chrome's Ad Block Feature Will Block
Nielsen To Track Instagram With Social Content Ratings
Google Gives Publishers Option To Relinquish Control Of Ad Creation
Search Agency Of The Year: Merkle
NBC's Q4 Ad Revs Fluctuate: Broadcast Drops, Cable Up
TV News Programs Only Growth Ad Category In 2017
Obit: Author, Ad Creative Peter Mayle Dies At 78
Mobile Video Ad Platform Receptiv Rolls Out Media Guarantee
Don't Fear Ad Blockers if You Have The Right Ads
2018: Mediapalooza II?
NBC Super Bowl Will Fly High With Eagles
Havas Group Acquires German PR Firm DAA
Inaccurate Data Still Holding Back Marketers
Logan Paul Returns To YouTube
Sorrell Claims Google And Facebook Moves Show They Are Publishers
MediaDailyNews - Wednesday, Jan. 24, 2018
Twitter And Facebook Urged To Investigate Russian Role In #ReleaseTheMemo
Is Fox News 'State-Run TV? If So, Which State Is Running It?
Media Disrupter Of The Year: Internet Research Agency
Netflix Boosts Marketing By 50%
Burger King Campaign Stirs Support For Saving Net Neutrality
Publicis Denies Accounting Transgressions
Global Advertising Forecast To Rise Nearly 5% In 2018
Agency Of The Year: Havas Media
TEGNA Invests In Tubi TV, Expanding Ad Network
Disney Ramps Up Plans For Streaming Service
Getting The Numbers On Netflix
WPP Launches Superunion
The Decentralization Of Trust
'Thursday Night Football' Isn't Always A Winning Proposition
Google Search Visibility Of Social Falls, Video Rises
4 Cloud TV Trends To Watch For In 2018
MediaDailyNews - Tuesday, Jan. 23, 2018
Broadcast Advertising Expected To Sink 3.2% For 2017, Cable Down 2.3%
Modell's Taps USIM As Print/Broadcast AOR
Facebook Bows Out Of NFL Bid, But New Hire Suggests Move Toward Streaming Sports
Netflix: 'Ad-Supported Internet Video Big Force In The Market'
Trump, Putin Rank Last Among World Leader 'Brands'
IPG's Roth: Industry Woes 'Overblown'
Ad Council, Partners Introduce #ThatsHarassment
Augmented Reality Game Created For Super Bowl
Looking Ahead To Tomorrow's Tech Advancements
In Fake-News Era, MPA Highlights Trusted Content
Consultants Narrow The M&A Gap With Holding Companies In 2017
Blockchain 101 For Advertisers
Millennials Watch More On-Demand Video Than DVR
Conde Nast Acquires Lighthouse Datalab, Enhances Analysis, ROI
MediaDailyNews - Monday, Jan. 22, 2018
U.S. Advertising Slips 3% In December, Digital Slows
Can You Hear Me Now: MRC Finalizes Digital Audio Ad Standard, Will Tackle 'Audibility' In The Future
CBS Ad Sales Chief Predicts Netflix Will Eventually Have Ads
OTT's Advantage Over TV
Is Iran The Next Big Opportunity Among Rising Ad Markets?
Publicis Media's King: Marcel Is More Than 'Alexa For Business'
Quicken Loans $400 Million Media Business In Play
TV Stations' Sales See Slight Uptick In 2017, But Total Value Down
Subaru Breaks Creative Featuring New Ascent, Plans 'Puppy Bowl' Return
Hyundai Teases Super Bowl Spot
Taking The Sledgehammer To Spike
'NYT,' Fox News Lead Momentum Awards In Web Traffic
MediaDailyNews - Friday, Jan. 19, 2018
Super Bowl TV Ad Revenues And Commercial Time Keep Rising
TV/Movie Studio Lionsgate Could Be In Play
Mars Puts $1.5 Billion Media Business In Review
Google's Deadline Looms For Marketers To Address Symantec-Issued Security Certificates
Is Facebook Too Big To Fail?
Streaming Service FuboTV Taps SpotX For Programmatic Monetization
What Happens Next With The IAB's New Ad Portfolio?
Study: Marketers Plan To Increase Investment In Publishers' Branded Video
AP Uses AI To Enrich Sports Content
Report: Data, Research Key Elements In Winning New Business Pitches
IAB Releases DOOH Metrics Glossary
Laugh Riot: 4As, Upright Citizens Brigade Partner On Workshop Project
AI Won't Be Biggest Thing Since Sliced Bread -- But WILL Change TV Advertising
What Does 2018 Have In Store For Programmatic?
MediaDailyNews - Thursday, Jan. 18, 2018
TAG Requires Publishers To Use Ads.Txt
YouTube Tightens Rules For Channels Eligible For Monetization
Traditional TV Media Buyers Scratch Heads As Google Cracks Down On Unsafe Video
OpenX Now Open For GDPR Business, Guarantees 100% Compliance
NBC To Stream Olympics Opening Ceremonies Live For The First Time
Red, White & Bizarro
Facebook And Google Dominate As Video Ads Grow
Overall Ad Awareness Down, But Amazon Tops In Brand Perception
App Spending Topped $86 Billion In 2017
Publishers, Don't Blame Web Traffic Decline On Facebook Algorithm Change
Generator Media + Analytics Awarded Perdue Foods U.S. Media Account
Verizon, NBA Expand Partnership With Mobile Streaming Deal
How Will Advertisers Deal With Trending 'Waxy Monkey?'
Droga5, Ad Council Collaborate On Suicide Prevention Campaign
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