MediaDailyNews Editions for November 2018
MediaDailyNews - Friday, Nov. 30, 2018
AT&T Suggests Advertising Will Be Key To OTT Future
Discovery Inc. Expands OTT Push, Strikes Deals With Sling TV, Hulu
Nielsen Adds A+E Networks, MediaTek To Addressable Ad Test
AT&T To Debut WarnerMedia SVOD Services In Late 2019
OTT Video Viewers Younger, More Engaged
NFL Season-To-Date Ratings Continue To Climb
While Someone Steals From Right Pocket, Value Is Inserted Into Your Left
Amazon Sponsored Ads Described As 'Sneaky'
More Ads Appear On TV, Digital Media
At Least 50% Of TV Ad Jobs Will Be Gone In 5 Years
Law & Crime Network Inks Deal To Stream On Philo
Facebook Debuts Local News Aggregator 'Today In'
This Just Inbox... Email, Not Content Or Commerce, Still Dominates Consumer Online Behavior
3 Critical Questions Advertisers Must Ask Their Data Partners -- Including Facebook
Carat Taps Healy For Top Strategy Role
MediaDailyNews - Thursday, Nov. 29, 2018
October U.S. Ad Revenues See Strong 7% Gains, With Digital Up 17%
YouTube To Make Original Shows Free And Ad-Supported
Spark Foundry Wins Global Avon Media Business
As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Red Sites Ebbed As Blue Wave Flowed: Major Right-Wing Visitors Plunged
TV Networks' On-Air Promo Spend Down, Impressions Higher For Season So Far
Looking For New TV 'Hits'? Be More Specific -- Or More Complex
Future Publishing Claims No. 1 Spot Among Tech News Media
Watching 'Queen America' While Keeping Watch On Facebook Watch
Hedge Fund Goes Public With Gripes About MDC Partners Leadership
MediaDailyNews - Wednesday, Nov. 28, 2018
Google, White Ops Uncover Massive Digital Ad-Fraud Scheme
NBCU To Launch New Contextual Advertising Media-Buying Product
Mediaocean's MBuy Expands Deal With Nielsen
MRC: Facebook Passes Key Accreditation Milestone, Third Parties Still Pending
Average U.S. Household Now Spends $285 Per Month On Media
Disney Strikes Deal With Google Ad Manager
Media Agency Pitch Process Lacks Clarity On Client Goals, Report Says
FTC Blasted Over Privacy Report
Senator Blumenthal Faults FTC For Cambridge Analytica Debacle
Sports For U.S. TV Groups: Wherever You Can Get It, Even Outside The U.S.
Premion Taps Three Execs To Boost Local OTT Ad Sales
The Enduring Relevance Of 'Saturday Night Live'
Agency Evolution Is On The Horizon
MediaDailyNews - Tuesday, Nov. 27, 2018
Exclusive: Marketers Less Prone To Handle Programmatic In-House Than Agency Execs
Facebook Shutters 'War Room,' Tracked False News Claims
Cyber Monday Forecast As A $7.8 Billion Day, Supported By $2B From Smartphones
WPP Restructures Around Integration And Single P&Ls
Trump Proposes New Global TV Network To Compete With CNN
Trump's Global TV Network Plans: Few Facts, Wrong "F" Word?
Native American Newsrooms Endure Press Suppression, Intimidation
DAZN To Bring Ads To Streaming Platform
Google To Release Agency Client Information For California Federal Court Trial
Quad/Graphics Acquires Periscope
Is AKQAOgilvy Next?
Brit+Co Launches New Podcast Focused On Positive Female Images, Changemakers
Entrepreneur Media Honors Top Cannabis Leaders, Christian Cannabis Site Launched
Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The Content
MediaDailyNews - Monday, Nov. 26, 2018
Pivotal's Wieser Revises Ad Outlooks Upward, Cites Strong Economic Indicators
NBC To Reduce Ad Load, Lessen Reliance On Traditional Measurements
Black Friday Starts Early Morning With $643 Million In Online Spend
Black Friday + Cyber Monday = Green Q4
Fox News Readies For Fox Nation Streaming Launch
DoubleVerify Introduces Goal-Based Reporting For Global Brands
WPP's Latest Consolidation Move: Wunderman-JWT Merger
Early-Season Declines For Syndie Shows, But 'Last Man Standing' Soars
Hours Of TV Watching: Great For Networks, Not For Your Health
Hulu Sells $0.99 Subscriptions In Bid To Grow Market Share
Original Christmas Movies Provide Proven Formula For Smitten Viewers
GoCompare Calls Media-Buying Review
MediaDailyNews - Friday, Nov. 23, 2018
Facebook's Ad Platform Disapproves Of Black Friday Ads
YouTube To Introduce 'Ad Pods' That Stack 2 Commercials Together
'Stephen Colbert' Tops In Late-Night Viewers, National Ad Revenues Remain Stable
adMarketplace Looks To Bypass The 'SERP Swamp'
Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As Advisors
'Tis The Season For Short-Form Video Campaigns
OTT Platforms Grab Bigger Ad Gains
How Liberty Media Learned To Love Pandora
Facebook Responsible For Illegal Ads, Think Tank Says
Report: 22% Of Consumers Toss Products If They Dislike Brand's Advocacy
Digital Publishers Debate Future As Competition For Ad Dollars Intensifies
Window-Shopping Alecia's Shoppable Streaming Service
MediaDailyNews - Wednesday, Nov. 21, 2018
IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media Buying
Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model Shift
Obit: 'Mad Woman' Jane Maas, Dead At 86
Army Selects DDB To Manage Its $4 Billion Account
NFL's TV Ratings Score 3% Uptick
Dow Drops 1,000 Points, Media Stocks Hard Hit
The Best Thanksgiving Episode Of All Time
America Has A Bad Case Of Potus Mouth
It's Not Whether We Like Advertising, But If We ACCEPT Advertising
Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
Discovery Nearly Doubles 'Go' Streaming Library
Coca-Cola Retains MediaCom For Five More Years
Havas Moves Outdoor Business To Talon
MediaDailyNews - Tuesday, Nov. 20, 2018
Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic Review
YouTube Tests Ad-Supported Movies
IPG's Cadreon Taps Neo@Ogilvy's Muzzy As President, North America
October TV Usage Virtually Flat
The Impact of Algorithms: Q&A With Kantar's J. Walker Smith
TV Production Outlays Climb To $100 Billion
NBCU Ups Stimmel To EVP, Lifestyle And Hispanic Ad Sales
Conde Nast Names Entertainment President, McClatchy Taps New Vice President, National Digital Sales
Study: Shoppers Will Share Personal Data For Personalized Ads
Reporters Are A Pain -- It's Their Job
MediaDailyNews - Monday, Nov. 19, 2018
Zenith: Programmatic Approaches Two-Thirds Of Digital, Begins To Flatten
Ad Industry's Newest Exchange Trades Trust, Not Inventory
Images Are New Playground For Malicious Code, Costing Advertisers Millions
Amazon's 'Thursday Night Football' Stream Up 22%
Criterion Inks Deal With WarnerMedia To Launch Streaming Film Service
Spot TV Measurement Improvements Should Not Equal An Accountability Black Hole
Marketers Looking For New Data Metrics
Burke Named As President, ABC Entertainment
Scandals, Stock Drops May Hit Facebook Where It Counts: Its Pocketbook
Tony Hawk Is Latest Celeb To Open An Ad Agency
Judge Orders White House To Restore CNN Reporter's Press Credentials
'Travel + Leisure' Debuts 'Locals,' Its First IGTV Series
MediaDailyNews - Friday, Nov. 16, 2018
Connected TV-OTT Ad Fraud Is Rising
Horizon, Essence, Omnicom, Others Named MediaPost's Agencies 'Of The Year'
Google Launches Black Friday, Cyber Monday Experiment, Using Promotion Extensions
Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Court Urged To Reject Trump's 'Dangerous Legal Position' Over Press Passes
Does A Brand's Purpose Really Impact Sales?
Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats
SheKnows Media Rebrands As SHE Media, Shares 'Business of Influence' Research
Dismissed! GAO Upholds Its Decision Booting McCann From Army Review
D2C Marketers Will Accelerate Visibility Into TV's Kicker Effect
Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Facebook Refutes 'NYT' Story About Its Refusal To Investigate Russian Election Hacking
Arkadium Offers AI-Powered Ad Tech To Sports Advertisers, Publishers
Viacom Records U.S. Ad Declines, Paramount Pictures Revenues Soar
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