MediaDailyNews Editions for October 2019
MediaDailyNews - Friday, Oct. 11, 2019
DAN Merges Gravity With Dentsu X U.S.
It's Going To Be A Wild Ride In The Media Agency Pitch Department In 2020
Survey: Advanced TV Ad Budgets Forecast To Rise
Paradox: Streaming Wars Will Be Great For TV Advertisers
Hulu Shifting To 'First-Price' Auction For Private Marketplace
Breaking It Down: Inside The 'Breaking Bad' Mystique
Would You Tell China to F*** Off?
Facebook Lets Trump Smear Biden In Ad
MediaDailyNews - Thursday, Oct. 10, 2019
Publicis Media's Rauxa Creates Data Intel Role, Taps TBWA's Botero To Fill It
The Media Math Behind Russian Meddling
OpenAP Market Opens For Targeted Buys Across Digital, Linear
WPP Shareholders To Vote On Kantar Sale
Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016
Constructing The Perfect Democratic Candidate
Presidential Tweets Reveal 'Whistleblower' Spike, Reach New Heights
Consumer Concern Over Personal Info Soars, Especially In The U.S.
Social Media Nation Divided On Ellen, Bush Football Fun
Newswire Moves Into Earned Media Managed Services
MediaDailyNews - Wednesday, Oct. 9, 2019
Former UM President Named MilkPep CEO
Vizeum Wins Groupe SEB's Global Media AOR Assignment
Consumer Concern Over Personal Info Soars, Especially In The U.S.
Trump Administration, RNC Ramp Up Anti-Impeachment, Congressional Race Ad Spend
Brand Greta
Google Expands Self-Service, Automation For YouTube Advertisers
The Late Erwin Ephron's Measurement Contributions Still Ring True
Twitter's Mistake: Users Sent Targeted Ads
Finally Admitting There's 'Something There' With Esports: How Brands, Advertisers Foster Community In Esports
Trade Desk Strikes Data Deal With Vizio's Inscape
MediaDailyNews - Tuesday, Oct. 8, 2019
It's Still The Economy, Stupid, But Climate Surges As Consumer Concern
'Do Us A Favor,' Disney Style
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
Initiative's Next Media Project: A Book About 'Cultural Velocity'
Study: Digital Or Traditional Media -- What Works Best For Agencies?
Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming Genre
Tinder Kicks Off 'Swipe Night' Adventure
OOH Shop Project X Adds Investor Tritium To Help Scale Its Business
E.W. Scripps Company Starts Scripps Octane, OTT TV Ad Platform
MediaDailyNews - Monday, Oct. 7, 2019
IPG Launches Data-Based Media Activation Unit 'Kinesso,' Taps Kumar To Run It
Controversy Swirls Around Disney's Multibillion-Dollar Ad Review
Disney Banning Netflix Advertising On Its Entertainment Networks
Zenith Revises 2019, 2020 Ad Growth Downward Again
Horizon, Carat YTD New Business Leaders
Arbitraging Human Attention
Ad Industry Forms Global Cross-Measurement Coalition
Ad Execs Mixed On Combating Erosion Of Brand Equity, Most Cite Need To Be More 'Contemporary'
P&G Exec Advises Marketers To Embrace Disruption
All Hail 'Cash Cab,' The Quiz Show That Will Not Die
MediaDailyNews - Friday, Oct. 4, 2019
Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than Marketers
Brand Equity Loses Some Of Its Own, Ad Execs See Its Value Eroding
Inclusivity, Gen Z Overriding Themes At ANA Conference
Michael Fanuele Departs General Mills For Assembly
The Roundel Disney Deal: A Harbinger Of Things To Come?
Amazon, Disney Wrestle Over Ad Sales, Other Fire TV App Terms
Political Ads Come Under Fire As TikTok, Facebook, Others Enforce, Update Policies
When It Costs Too Much (In Time And Money) To Watch Sports
CNN Declines Two Trump Campaign Ads Due To False Claims, Accepts One
MediaDailyNews - Thursday, Oct. 3, 2019
Nielsen Completes Local TV Ratings Reboot
GroupM, IAS Study Finds Higher Conversions For 'Viewable' Ads
Once Quietly Cancelled, Shows Now Announce 'Final Season'
Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
FreeWheel Concerned That YouTube Restricts Ads For Its TV-Media Clients
46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services
Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
MediaDailyNews - Wednesday, Oct. 2, 2019
New Broadcast TV Season Sees Same Steady Viewing Declines
Gartner: CMOs Show Misplaced Optimism In Face Of Shrinking Budgets
CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
FreeWheel Joins Anti-Competitive Complaints Against Google
4A's Examine Media Measurement Priorities
NBC TV Stations Keep 'Apple Cart' Upright In Move To Viewer Impressions
Worldwide TV Sports Fees Predicted To Rise Sharply
Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
New For Fall: CW's 'Batwoman': Cheerless Heroine In Hopeless City
Report Finds Winter Holiday Season Ad Spending Slowing
Trump's Impeachment: Biggest Media Showdown Of All Time?
MediaDailyNews - Tuesday, Oct. 1, 2019
IPG's Reprise Elevates Dimitri Maex To Global CEO
Request For Submissions: Agency Of The Year Awards
Mobile Marketing Association Elects 17 Consumer Marketers: Transforms Board, Focus Too
Apple TV+ Ramps Up National, Regional TV Spending
TV Should Follow Digital's Programmatic Lead
Kantar: Trump Campaign Spending Heavily On Social Media
Google Ads Takes Reporting Across Accounts
Discovery Picks FreeWheel For Unified Ad Management