MediaDailyNews Editions for March 2020
MediaDailyNews - Tuesday, March 31, 2020
Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
IAB Reschedules NewFronts For Mid-June
ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
Google Pauses April Fools Messaging
News Corp. Announces Sale Of FSI Business To Private Equity Firm
MRC Warns About COVID-19 Effect On Media Audience Measurement
Google Uses Search Home Page To Thank Medical Community, Raise Funds
Proposed California Privacy Regs Violate First Amendment, Ad Groups Claim
Agency Founder Alan Gross Dies At 79
Streaming Services Ensure That Obscure TV Shows Never Die
Acura PR Exec Shifts To Advertising
GroupM Sees Paid Search, SEO Performance Improving
Video Streamers Maintain High National TV Spend, New Launches
IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
Trump Threatens TV Stations Airing PAC Ads
Cannes Lions Wants To Hear Your Inspiring COVID-19 Marketing Story
MediaDailyNews - Monday, March 30, 2020
IOC Announces New Tokyo Olympics Date: July 23, 2021
Reports: Airbnb Suspends Marketing To Save $800M
Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
Gang Aft Agley
'We Deliver' -- Advertisers Change Messages On OOH
GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
Data Consumers Are Willing To Share With Brands, Pre-Pandemic
Why This Olympian Is Urging You To Support A New Olympic Initiative
Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Businesses Should Not Be Prosecuted For California Privacy Law Violations, ANA Says
Madwell, DPAA Have What It Takes: A 'Countervirus'
Purpose And Marketing In A Time Of Crisis
MediaDailyNews - Friday, March 27, 2020
How Ad Exec, Consumer Time Spent With Media Is Changing
Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn't Freak Out
Established Ad Principles Are Critical In Covid-19 Recovery
Magna Slashes 2020 Ad Outlook, Boosts 2021
Intuit QuickBooks Donates Ad Time For COVID-19 Small Business Relief Efforts
Reflecting On Your Life Choices In Hard Times
Risk 'Exposure' Soars For Major Media's 2020 Ad Outlooks
Rhode Island Census Count Campaign Alters Course Amid Pandemic
Local TV Markets Ranked By COVID-19 Ratings Surge
Taking Comfort From TV: The Case For And Against
We Don't Need Upfront To Vanish -- Just To Change
This Virus Is Exhausting Even When You Don't Have It
What's The Outlook For The Media Supply-And-Demand Formula?
MediaDailyNews - Thursday, March 26, 2020
Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media Consumption
Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic
How The Pandemic Is Impacting The Media Mix, Short-Term
Scatter TV Ad Demand Slows, Raising Upfront Demand Concerns
Advertisers Ask Digital's Big 3 To Extend Payments During COVID-19 Crisis
Omnicom's Wren 'Confident' Group Will Weather Crisis
More Companies Join Ad Council, White House COVID-19 PSA Initiative
Drive-In Theaters Are Having Their Moment Again, Pending New Restrictions
Agency Accelerator Backs New Home Health eCommerce Site
FCC Extends Deadline For Net Neutrality Comments
In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
Watchdogs Want FTC To Demand Detailed Info About Children's Data
Younger Viewers Watch More Local TV, Given COVID-19 News
Fox News Virus-Infected Staff Now At 6, As Hosts Urge U.S. To Return to Work
Syfy Space Series Boldly Goes Where Others Have Gone Before
Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
MediaDailyNews - Wednesday, March 25, 2020
Analysts Short Facebook Ad Outlook, Say It's A Leading Indicator For Others
Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't
Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
World Health Organization Labels Fake COVID-19 News 'Infodemic'
Instagram Debuts Co-Watching Feature
ANA 'Suspends' Brand Activation Conference
TV Creative In The Time Of COVID-19
Comscore: TV Viewing Up 40% For Cable TV News Networks, 13% Higher For Top Broadcast Networks
Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth
YouTube Expands Standard-Definition Streaming Default Worldwide
Trump Must Face Claims He Retaliated Against Journalists
Can Brand Positivity Be Contagious?
MediaDailyNews - Tuesday, March 24, 2020
Tokyo Olympics Will Be Postponed, IOC Board Member Says
Ecommerce Ad Spending Rising Globally
Nielsen: Local TV News Viewing Rising Due To COVID-19
4As Study Finds Consumers Want To Hear/See Brands During COVID-19 Outbreak
Home-Made TV Will Do For Now, But It Is Not 'Broadcast Quality'
Streaming Media Usage Rises As Viewers Spend More Time At Home
Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Trump's Twitter Blocks Violate First Amendment, Court Confirms
Twitter Pulls Q1 Guidance, Citing Ad Revenue Hit From Pandemic
The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
Six Degrees Of Social Distancing
Agencies Rally To Support Their Home Cities
MediaDailyNews - Monday, March 23, 2020
Decision On Olympics Will Come By April 22
Covering The Ad Industry In The Time Of COVID-19
Kraft Heinz To Review Its Global Media Assignment
Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
You Don't Want To Make President Hulk Angry (It Will Scare You!)
How The Pandemic Changes The TV Upfront
FuboTV Agrees To Merge With FaceBank Group
NBC Cancer Drama 'Council Of Dads' Is Unreality TV
New Football League XFL Stops Its First Season
Facebook Takes Tougher Stance On Ads For Face Masks, Sanitizers
GfK Study Finds Consumer Concerns Still Mostly 'Tempered' About COVID-19 Impact
MediaDailyNews - Friday, March 20, 2020
Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
Maryland Passes Digital Ad Tax
Philly's Harmelin Launches COVID-19 Media Planning Site
Five Musts For Managing Remote Teams
Netflix Cuts Streaming Bit Rates In Europe To Ease Internet Overload
Common Indoor Ailments Also Caused By The Coronavirus
How Economic Recessions Impact The Ad Economy: By Medium, By Category
How The Pandemic Killed A Campaign Launch
Let Us Pray: 'Sacred' PBS Doc Arrives Just When We Need It
Four Decades of Pent-Up Need For Changes Will Upend TV Ad World
Government Plan To Fight COVID-19 Could Result In 'Wholesale Privacy Invasion,' Senator Warns
A Holding Company Survival Plan
Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
MediaDailyNews - Thursday, March 19, 2020
Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
Cover Story: When The World Stops
Automakers Evaluate Ad Plans In Reaction To COVID-19
An Ad Industry Forecast You Never Wanted To See
Instagram To Sell Ads On IGTV Video App, Take On YouTube
Critiquing TV News In Time Of Crisis Is Pointless
Fox Offers Free, Unlimited News Access During COVID-19 Crisis
Dstillery Taps Media Sales Vet Buckley, Ad Tech Vet Tse
Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
Tracking The Consumer Journey: Q&A With Cuebiq's CEO
COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Facebook Fights COVID-19 Misinformation, Promotes CDC, WHO Health Reports
'Smithsonian' Celebrates 50th Anniversary With Dedicated Print Issue
MediaDailyNews - Wednesday, March 18, 2020
VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry Shift
Cannes Lions Festival Postponed To October
Fox Corp. Buys Free, Ad-Supported Streamer Tubi For $440 Million
Sling TV Adds Free Offering During Virus Outbreak
A Tribute To Gale Metzger (By Some Of His Many Friends)
Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
NBCUniversal, ViacomCBS, iHeartMedia Run Coronavirus PSAs On Donated Media
Whipped Into A Frenzy
In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
TV Networks Record Higher Usage As Virus Forces People Indoors
TV Execs Focus On Consumer Demand, Some Politicians Push $1,000 Payments
DoubleVerify Releases Guidelines Around Coronavirus Content for Brands
Traffic Increases 60% To Publishers' Sites Amid Coronavirus
News Story Like This One Comes Only Once Or Twice In A Lifetime
Some See Opportunities Amid COVID-19 Chaos
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