MediaDailyNews Editions for March 2020
- MediaDailyNews - Tuesday, March 31, 2020
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
- IAB Reschedules NewFronts For Mid-June
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'
- Google Pauses April Fools Messaging
- News Corp. Announces Sale Of FSI Business To Private Equity Firm
- MRC Warns About COVID-19 Effect On Media Audience Measurement
- Google Uses Search Home Page To Thank Medical Community, Raise Funds
- Proposed California Privacy Regs Violate First Amendment, Ad Groups Claim
- Agency Founder Alan Gross Dies At 79
- Streaming Services Ensure That Obscure TV Shows Never Die
- Acura PR Exec Shifts To Advertising
- GroupM Sees Paid Search, SEO Performance Improving
- Video Streamers Maintain High National TV Spend, New Launches
- IPG Acxiom Global CEO Learned To Love Marketing From Rock Band KISS
- Trump Threatens TV Stations Airing PAC Ads
- Cannes Lions Wants To Hear Your Inspiring COVID-19 Marketing Story
- MediaDailyNews - Monday, March 30, 2020
- IOC Announces New Tokyo Olympics Date: July 23, 2021
- Reports: Airbnb Suspends Marketing To Save $800M
- Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
- Gang Aft Agley
- 'We Deliver' -- Advertisers Change Messages On OOH
- GroupM: 'Consumer Trust In Digital Marketing Is Not As High As We Hoped'
- Data Consumers Are Willing To Share With Brands, Pre-Pandemic
- Why This Olympian Is Urging You To Support A New Olympic Initiative
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
- Businesses Should Not Be Prosecuted For California Privacy Law Violations, ANA Says
- Madwell, DPAA Have What It Takes: A 'Countervirus'
- Purpose And Marketing In A Time Of Crisis
- MediaDailyNews - Friday, March 27, 2020
- How Ad Exec, Consumer Time Spent With Media Is Changing
- Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn't Freak Out
- Established Ad Principles Are Critical In Covid-19 Recovery
- Magna Slashes 2020 Ad Outlook, Boosts 2021
- Intuit QuickBooks Donates Ad Time For COVID-19 Small Business Relief Efforts
- Reflecting On Your Life Choices In Hard Times
- Risk 'Exposure' Soars For Major Media's 2020 Ad Outlooks
- Rhode Island Census Count Campaign Alters Course Amid Pandemic
- Local TV Markets Ranked By COVID-19 Ratings Surge
- Taking Comfort From TV: The Case For And Against
- We Don't Need Upfront To Vanish -- Just To Change
- This Virus Is Exhausting Even When You Don't Have It
- What's The Outlook For The Media Supply-And-Demand Formula?
- MediaDailyNews - Thursday, March 26, 2020
- Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media Consumption
- Two-Thirds Of Ad Execs Anticipate Lower 2021 Ad Budgets Due To Pandemic
- How The Pandemic Is Impacting The Media Mix, Short-Term
- Scatter TV Ad Demand Slows, Raising Upfront Demand Concerns
- Advertisers Ask Digital's Big 3 To Extend Payments During COVID-19 Crisis
- Omnicom's Wren 'Confident' Group Will Weather Crisis
- More Companies Join Ad Council, White House COVID-19 PSA Initiative
- Drive-In Theaters Are Having Their Moment Again, Pending New Restrictions
- Agency Accelerator Backs New Home Health eCommerce Site
- FCC Extends Deadline For Net Neutrality Comments
- In Largest Study Yet, Pandemic Fuels WhatsApp, Social Media, TV
- Watchdogs Want FTC To Demand Detailed Info About Children's Data
- Younger Viewers Watch More Local TV, Given COVID-19 News
- Fox News Virus-Infected Staff Now At 6, As Hosts Urge U.S. To Return to Work
- Syfy Space Series Boldly Goes Where Others Have Gone Before
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
- DoubleVerify Makes Rare Move With Ad Council, Recommends How To Address COVID-19
- MediaDailyNews - Wednesday, March 25, 2020
- Analysts Short Facebook Ad Outlook, Say It's A Leading Indicator For Others
- Kantar Diagnoses Consumer Response To COVID-19, Offers Prognosis For Brands That Don't
- Amid The Crisis, Video Ad Inventory Growing, Overall Digital Ad Spend Holding Its Own
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
- World Health Organization Labels Fake COVID-19 News 'Infodemic'
- Instagram Debuts Co-Watching Feature
- ANA 'Suspends' Brand Activation Conference
- TV Creative In The Time Of COVID-19
- Comscore: TV Viewing Up 40% For Cable TV News Networks, 13% Higher For Top Broadcast Networks
- Project Amazon: Klum, Gunn Fashion Show Cut From Familiar Cloth
- YouTube Expands Standard-Definition Streaming Default Worldwide
- Trump Must Face Claims He Retaliated Against Journalists
- Can Brand Positivity Be Contagious?
- MediaDailyNews - Tuesday, March 24, 2020
- Tokyo Olympics Will Be Postponed, IOC Board Member Says
- Ecommerce Ad Spending Rising Globally
- Nielsen: Local TV News Viewing Rising Due To COVID-19
- 4As Study Finds Consumers Want To Hear/See Brands During COVID-19 Outbreak
- Home-Made TV Will Do For Now, But It Is Not 'Broadcast Quality'
- Streaming Media Usage Rises As Viewers Spend More Time At Home
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
- Trump's Twitter Blocks Violate First Amendment, Court Confirms
- Twitter Pulls Q1 Guidance, Citing Ad Revenue Hit From Pandemic
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
- Six Degrees Of Social Distancing
- Agencies Rally To Support Their Home Cities
- MediaDailyNews - Monday, March 23, 2020
- Decision On Olympics Will Come By April 22
- Covering The Ad Industry In The Time Of COVID-19
- Kraft Heinz To Review Its Global Media Assignment
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
- 4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
- You Don't Want To Make President Hulk Angry (It Will Scare You!)
- How The Pandemic Changes The TV Upfront
- FuboTV Agrees To Merge With FaceBank Group
- NBC Cancer Drama 'Council Of Dads' Is Unreality TV
- New Football League XFL Stops Its First Season
- Facebook Takes Tougher Stance On Ads For Face Masks, Sanitizers
- GfK Study Finds Consumer Concerns Still Mostly 'Tempered' About COVID-19 Impact
- MediaDailyNews - Friday, March 20, 2020
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
- Maryland Passes Digital Ad Tax
- Philly's Harmelin Launches COVID-19 Media Planning Site
- Five Musts For Managing Remote Teams
- Netflix Cuts Streaming Bit Rates In Europe To Ease Internet Overload
- Common Indoor Ailments Also Caused By The Coronavirus
- How Economic Recessions Impact The Ad Economy: By Medium, By Category
- How The Pandemic Killed A Campaign Launch
- Let Us Pray: 'Sacred' PBS Doc Arrives Just When We Need It
- Four Decades of Pent-Up Need For Changes Will Upend TV Ad World
- Government Plan To Fight COVID-19 Could Result In 'Wholesale Privacy Invasion,' Senator Warns
- A Holding Company Survival Plan
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
- MediaDailyNews - Thursday, March 19, 2020
- Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most Media
- Cover Story: When The World Stops
- Automakers Evaluate Ad Plans In Reaction To COVID-19
- An Ad Industry Forecast You Never Wanted To See
- Instagram To Sell Ads On IGTV Video App, Take On YouTube
- Critiquing TV News In Time Of Crisis Is Pointless
- Fox Offers Free, Unlimited News Access During COVID-19 Crisis
- Dstillery Taps Media Sales Vet Buckley, Ad Tech Vet Tse
- Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
- Tracking The Consumer Journey: Q&A With Cuebiq's CEO
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
- Facebook Fights COVID-19 Misinformation, Promotes CDC, WHO Health Reports
- 'Smithsonian' Celebrates 50th Anniversary With Dedicated Print Issue
- MediaDailyNews - Wednesday, March 18, 2020
- VideoAmp Names Comscore's Chasin Chief Measurability Officer, Signals Broader Industry Shift
- Cannes Lions Festival Postponed To October
- Fox Corp. Buys Free, Ad-Supported Streamer Tubi For $440 Million
- Sling TV Adds Free Offering During Virus Outbreak
- A Tribute To Gale Metzger (By Some Of His Many Friends)
- Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
- NBCUniversal, ViacomCBS, iHeartMedia Run Coronavirus PSAs On Donated Media
- Whipped Into A Frenzy
- In The Face Of Social Distancing/Shutdown, Gaming And Esports Hold Opportunity
- TV Networks Record Higher Usage As Virus Forces People Indoors
- TV Execs Focus On Consumer Demand, Some Politicians Push $1,000 Payments
- DoubleVerify Releases Guidelines Around Coronavirus Content for Brands
- Traffic Increases 60% To Publishers' Sites Amid Coronavirus
- News Story Like This One Comes Only Once Or Twice In A Lifetime
- Some See Opportunities Amid COVID-19 Chaos
