MediaDailyNews Editions for September 2020
MediaDailyNews - Friday, Sept. 25, 2020
Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side Partner
Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Miscasting Mars Fourth Installment Of 'Fargo' On FX
TV Upfront Disruption To Come: P&G Says Enough FOMO
Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?
Where Is Trump Conversion Therapy When We Need It?
Judge: 'Reasonable' Viewers Approach 'Tucker Carlson' With 'Appropriate Amount Of Skepticism'
Yelp To Add Heat Maps, Keyword Blocking For Advertisers
NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Facebook Fails To Prevent PACs From Lying In Ads
Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
TikTok Seeks To Block Trump Administration's Ban On Downloads
MediaDailyNews - Thursday, Sept. 24, 2020
P&G's Pritchard Calls For Fundamental Changes To The Media Trading Ecosystem
E.W. Scripps Buys ION Media For $2.65B, Berkshire Hathaway Invests
'Simpsons' Targets 'Undercover Boss' In Season Premiere Spoof
Two Weeks Of NFL Games Sink 7% In Viewership; Geico, Progressive, AT&T Top Advertisers
Can The ANA Drive Equitable Cross-Media Measurement?
Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
Marketers Seek Control: 'Field Marketing,' 'Social Business,' 'Brand Protection' Ascending
Havas Media Group To Use FreeWheel In U.K., France
Penske Media, MRC To Jointly Own Magazines, Including 'Hollywood Reporter,' 'Variety'
Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
DOJ Proposes Curbs On Publishers' Protections For Removing Users' Posts
Media Execs: Do Advertisers Trust You? It Matters Now More Than Ever
Facebook Sued For Letting Private Militia Organize In Kenosha
TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Canada's Cult Collective Establishes First U.S. Outpost
ANA's AIMM Partners With A-Listers On Campaign Promoting Diversity In Entertainment, Advertising
MediaDailyNews - Wednesday, Sept. 23, 2020
In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards
GroupM Agencies Dominate First-Half Media-Pitch Competition
What The UM Team Did On Its Summer Vacation, Er, Lockdown
Twitter Sued Over 'Inadvertent' Use Of Phone Numbers For Advertising
Why The World Is Conspiring Against Us
World Depicted In Amazon's 'Utopia' Is Anything But
Report: Auto Ad Spend Set To Accelerate In 2021
The Future Of The Entertainment Sector Revealed At ARF Conference
Box-Office Slump: Movies In Theaters See Less Revenue Dollars Upon Return
Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Thoughts From A Laid Off CBS News Employee: Media Conglomerates Are Killing Journalism
WPP Production Company Hogarth Appoints Epstein North America COO
'Unsiloing' Out-Of-Home Advertising To Unlock Its True Value
Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
MediaDailyNews - Tuesday, Sept. 22, 2020
Havas Media Group Rolls Out Its Social Equity Marketplace In The UK
Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
Emmys Up 'Schitt$ Creek' As Viewership Plummets
Tech Lobbying Group Urges FCC To Define Broadband As Gigabit Service
Census, Radio Take Center Stage At ARF Audience Science Conference
Activist Investor Trian Now Has $900 Million Comcast Stake: Report
Sparks & Honey Report Finds Rise In Disinformation Impacting Trust In Giving
Another Sorrell Makes His Mark In The M&A Sector
Is Trump's 'Patriotic Education' Move Really About A New TV Network?
Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Quibi Mulls Options, Including A Sale: Reports
Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Box-Office Slump: Movies In Theaters See Less Revenue Dollars Upon Return
MediaDailyNews - Monday, Sept. 21, 2020
U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
T-Mobile Puts $1.6 Billion Media Account In Review
Judge Blocks Trump Administration's WeChat Ban
Do Me A Favor, Wake Me When The TikTok Deal Is Done
The Fight Against Invalid Traffic Is A Never-Ending Arms Race
Out-of-Home Viewing Proves Big Boon For NFL Ratings, Despite Pandemic
Week 1 Of Fall Season A No-Show With Paucity Of Programs
Interest In 'Blogging,' 'Third-Party Data' On The Rise
Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
GroupM Taps Recalde For LATAM CEO Role
HBO Dominates Emmys, Silencing Doubters
Lincoln Project, LMG (PAC) Target Lindsey Graham In Ads
MediaDailyNews - Friday, Sept. 18, 2020
Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
Commerce Department Bans TikTok, WeChat In U.S.
Industry Veteran Waller Named U.S. President, True Media
Can The Pandemic Make You Crazy?
NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Horizon Next Wins TV Media AOR For Jenny Craig
Fiat Chrysler CMO Preps For Possible Emmy Award
Past Billion-Dollar Deals Raise Big Questions Now
The Importance Of Internship Programs
MediaDailyNews - Thursday, Sept. 17, 2020
On A Tear, Empower Racks Up $100-Plus Million In New Accounts
What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
How Ad Execs Plan To Vote, Or Not
NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Nielsen Launches Global Campaign Outcomes Database
Trump's FCC Pick Pushed For Social Media Crackdown
Ad Council, ViacomCBS Launch Campaign To Get Out The Youth Vote
Ad-Supported HBO Max Is Coming, But How Many Ads?
Why OOH Makes Sense For Mistrustful Political Environment
MediaDailyNews - Wednesday, Sept. 16, 2020
Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
Omnicom Installs New CEOs At PHD, Hearts & Science
AT&T Mulls Ad-Supported Phone Plans, With HBO Max As 'Foundational' Element: Report
Get Juiced To It, Dentsu Aegis Network Now 100% 'Renewable'
Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Ad Council Campaign Takes Aim At 'Family Fire'
In Season Of Silliness, TV Sends In The Clowns
DirecTV Joins Adcuratio's Addressable, Versioned TV Ad Solution
Digital Platforms Might Ease Upfront Pain
Mazda Hires Agency Veteran As New CMO
Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
MediaDailyNews - Tuesday, Sept. 15, 2020
Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
Publicis Groupe's Steve King On Media Recovery, Virtual Pitches, Commerce And Jet Lag
Verizon Media Launches Header Bidding-Like OTT Solution
In Its First Year, Disney+ Penetrates A Third Of OTT: On Track To Overtake Hulu
Drew Barrymore Makes High-Energy Daytime Debut
Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
ESPN Cuts Sports Betting Deals With DraftKings And Caesars Entertainment
IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Red Ventures To Acquire CNET Media Group For $500 Million
MediaDailyNews - Monday, Sept. 14, 2020
Global, U.S. Ad Cost Inflation Moderates To 3.3%, 2.7%, Respectively
GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
Geopath Unveils 50% Surge In Place-Based Media Measurement, Plans To Fill Nielsen Void
Hyundai Offers Branded Channel For Smart TVs
Average Prime-Time Scatter Prices Remain Stable During Pandemic, Thanks To NBC
ViacomCBS Poised To Sell CNET To Red Ventures: Report
Jude Law Is Stranded On An Island Of Lost Souls On HBO
A Man With A Van
Ad Industry Seeks Meeting With Apple Over Privacy
On Addressability Releases Industry 'Playbook'
Harley-Davidson Relaunches 'The Enthusiast,' 'Windy City Times' Goes Digital-Only
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