MediaDailyNews Editions for December 2021
MediaDailyNews - Friday, Dec. 17, 2021
Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
Comscore Acquires Social Media Measurement Startup Shareablee
Possibly The Last Word On Mr. Big's Peloton Death
FTC: OpenX Collected Personal Info From Kids, Location Data From Opted-Out Users
Independent Industry Self-Regulation Can Work in Big Tech, Too
Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand Placement
By 2030, Consumers Expect These Wild, Virtual Technologies
The Collective Action Necessary To Save The World
Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
Judge Rejects Fox News Bid To Dismiss Dominion Defamation Suit
Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
Nielsen Gauge Shows Usage Gains For Streaming, Broadcast
Do Smaller Sports TV Networks Need Non-Sports Partners For Bigger Returns?
MediaDailyNews - Thursday, Dec. 16, 2021
ANA Commissions Study On Programmatic Media-Buying
This Edible Billboard Enables New Yorkers To Take The Cake, Literally
Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
Videos On Twitter Now Feature Automatic Captions
YouTube Adds Places Mentioned Link In Videos For Creators
FTC Moves Toward Privacy Regulations
Scary 'Station Eleven' Pandemic Plot Parallels Plight Of World Today
Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
UM Promotes Kingston-Brown To CEO, International Client Services
Top 21 TV Shows Of 2021: Part 1
Pandemic, Streaming Gains Hamper 2022 Theatrical Movie Releases
Is Optimization A Dirty Word?
Reddit Files With SEC To Go Public
'New York Times' Pioneers Add-On Subscriptions, As Games and Cooking Apps Hit 1M Paid Subs
MediaDailyNews - Wednesday, Dec. 15, 2021
Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
Advertisers Cite Digital Supply Chain As Top Transparency Issue
MRC Auditing Nielsen's 'Digital Ad Ratings,' Adds Phases For Mobile And CTV
TV Measurement Company 605 Offers Latest TV, Cross-Platform Currency
Anne Rice Vampire Legacy Lives On In New AMC+ Drama
When Social Media Becomes The Message
Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
Increased CTV Spend Comes With Heightened Q4 2021 Ad Fraud
Study: Sustainability Guilt Rises, While Climate Change Skepticism Falls, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
Roku To Be Acquired In 2022, Predicts Researcher
Golden Globes Is A No-Go For NBCU In 2022 - But The $43M Loss May Be A Good Thing
Vox Media, In The Tricky Pursuit Of 'Scale,' Merges With Group Nine Media To Form A Digital Powerhouse
Report: Despite Faults, Social Media Will Remain Key Marketing Tool For Brands
MediaDailyNews - Tuesday, Dec. 14, 2021
Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
Nike Puts Global Media Into Review
Iconic Luxury Brand Dolce&Gabbana Consolidates At Havas Media Group
GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
Bored Ape Yacht Club Drops First NFT Music Video
Perception Is Everything In New NBC Comedy 'Grand Crew'
Firefox Now Offers Universal Opt-Out Tool
YouTube TV Warns Of Looming Disney Cutoff Deadline, Ready To Cut Fees By $15
'And Just Like That,' Mr. Big is Up And Running Again
Time's 2021 Person Of The Year Selection Reflects Subtle Brand And Societal Crosscurrents
Peloton Gets Dinged Via 'Sex And The City' Spinoff
Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected
YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
Trump's $1B Attack On Truth
MediaDailyNews - Monday, Dec. 13, 2021
Carat U.S. Names Pineiro, Zaim Client Presidents
Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
Peloton Responds To 'And Just Like That' Death Scene With Positive Ad
HBO Not Involved In Peloton's Rapid-Response Ad
The Decline Of Western Civilization (In Two Simple Charts)
Serial Marketer David Berkowitz Joins Mediaocean
Twilight Of The Extroverts: Companies Must Change To Support The Chattiest Among Us
Facebook Announces New Options For Livestream Creators
Senator Warren Calls For Federal Probe Of Facebook Over 'Potential Reach' Metrics
Why The Data Ethics Conversation Should Be On Every Brand's Agenda
'American Auto' Sitcom Is Confederacy Of Dunces
Advertisers Plan To Expand Digital Out-Of-Home Campaigns
Chris Wallace Leaving Fox News For CNN+
Ethics: The Only Tool Advertisers Have To Drive Social Media Change?
Now About To Start Its 26th Season, PBS' 'Roadshow' Is No Antique
Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
Spielberg's 'West Side Story' Starts At Modest $10.5 Million, Leading All Movies
Are TV Ads Better When Produced With Sustainability, Climate Change In Mind?
MediaDailyNews - Friday, Dec. 10, 2021
Modern Furniture Designer/Retailer Blu Dot Taps Colle McVoy As Media AOR
Geopath Names Kinetic's Lieberman Chairman, Nears Completion Of Strategic Review
Advertising Wants To Go Greener --- OOH Is Leading By Example
Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
New Bill Would Require Social Platforms To Share Data With Academics
OpenWeb Partners With NewsGuard To Combat Misinformation
Keep Warm, Order A Cold One, Display Vax Status With Blue Moon's 'Card-igan'
Media Bridge Names CMO Dandrea A Partner
Video Ad Buying Should Be Customer-First, Not Channel-First
Would A National TV Campaign Help President Biden?
Super Tramp: Showtime Doc Brings Chaplin Vividly To Life
FTC Should Investigate Facebook Over 'Hate Speech,' Senator Cantwell Urges
Netflix Dominates Streaming TV Minutes In Q3
Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Advertisers Using More Holiday-Related Keywords In Ads
Court Stays Order Requiring Apple To Allow In-App Links To Outside Payment Options
New Universal Films Will Stream Exclusively On Peacock After Theater Runs
MediaDailyNews - Thursday, Dec. 9, 2021
Horizon Media Sells Minority Stake, Hints It Will Fuel 'Growth'
UM Creates Chief Marketplace Officer Role, Taps Stewart To Fill It
Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
GroupM Taps Edelman's Barker As Global Chief People Officer
Mediaocean Integrates Directly Into IAS, Reduces Workflow And Time Spent For Digital Media Buys
Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
Super Tramp: Showtime Doc Brings Chaplin Vividly To Life
Why Mobile Probably Won't Be The On Ramp To The Metaverse
SSP Sets Misinformation 'Floor' For News Sites That Can Be Bought Programmatically
Influencer Marketing Surges 42% To $13.8B In 2021
Study Reveals Big Pay Gap Between Black And White Influencers
Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
Instagram Chief Refuses To Rule Out Kids' Version During Senate Grilling
OpenAP Launches Cross-Platform Measurement Framework For TV
Marketer Interest In 'Mixed Reality' Surges
Lawmakers Propose Ban On 'Dark Patterns' That Trick People Into Ceding Privacy
Media Bridge Names CMO Dandrea A Partner
Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Bulking Up On Design Capabilities, WPP Acquires Majority Stake In Made Thought
Amazon Search Results Dupe Consumers, Unions Tell FTC
Can Publisher-Direct Media Save The Open Web?
Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices
MediaDailyNews - Wednesday, Dec. 8, 2021
GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
Telmar Acquires 'Audience Intel' Platform Helixa
Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
GroupM's Essence Taps Morrison For Global Marketing, Communications Role
The Incredible Shrinking TV Interview
'New York' Teams With Havas New York On Ads That Highlight LGBTQIA+ Homelessness
Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
Senate Reconfirms Net Neutrality Supporter Rosenworcel To FCC
Publicis Groupe's New Year's Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
Why Are Podcasts So Popular?
5 Trends Set To Disrupt Health Marketing In 2022
Mimecast Goes Private In $5.8 Billion Equity Transaction
150 Newspapers Have Filed Advertising Antitrust Suits Against Facebook, Google
Automotive TV Spending Down 8.8% In November
A 'New York Times' Initiative Looks At Past Stories On The Future
Microsoft Advertising Supports Spanish-Language Ads In U.S.
MediaDailyNews - Tuesday, Dec. 7, 2021
Nunes Leaving Congress To Head Trump Media Co.
Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
Dentsu Taps Loughnane, Friel For Senior iProspect Roles
Icky Toilet Tales Mar New 'Elementary' Sitcom On ABC
Recovery In Ad Spending Varies By Geographic Region
In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
Why Are Podcasts So Popular?
Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
Media / Journalism / Storytelling = The Blurring Lines
Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
FX Drops 'FX on Hulu' Brand Marketing Efforts
Audrey Melofchik Is Wunderman Thompson's New NA CEO
'The Atlantic' Continues With Rapid Expansion of Newsletter Brand Extensions
Half Of Top Websites Fail To Meet Google User Experience Requirements
MediaDailyNews - Monday, Dec. 6, 2021
Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
What Do Astrophysics And Ad Economy Forecasts Have In Common?
Ryan Reynolds Says, 'C'mon, Advertising Should Be Fun' In New Campaign For MNTN
Pickett's Charge: Average 'Joe' Takes On Western Baddies
NHL Celebrates 'Nothing Regular,' Returns To ABC
Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
Zenith: Global Social Media Spend To Overtake TV In 2022
Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
WPP's Superunion Expands Capabilities, Geographic Footprint
Data: What's Next? Insights From Former Facebook Analytics Lead
'BuzzFeed' Navigates A Bumpy Road To IPO
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