MediaDailyNews Editions for December 2021
- MediaDailyNews - Friday, Dec. 17, 2021
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
- Dentsu, ViacomCBS Strike Custom Audience Segment Test For New Cross-Platform 'Currency'
- Comscore Acquires Social Media Measurement Startup Shareablee
- Possibly The Last Word On Mr. Big's Peloton Death
- FTC: OpenX Collected Personal Info From Kids, Location Data From Opted-Out Users
- Independent Industry Self-Regulation Can Work in Big Tech, Too
- Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand Placement
- By 2030, Consumers Expect These Wild, Virtual Technologies
- The Collective Action Necessary To Save The World
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
- Why Agencies Should Talk To A Tax Strategist Before The End Of 2021
- Judge Rejects Fox News Bid To Dismiss Dominion Defamation Suit
- Rakuten's Personalized Targeted Cash Back Offers Gain Momentum
- Nielsen Gauge Shows Usage Gains For Streaming, Broadcast
- Do Smaller Sports TV Networks Need Non-Sports Partners For Bigger Returns?
- MediaDailyNews - Thursday, Dec. 16, 2021
- ANA Commissions Study On Programmatic Media-Buying
- This Edible Billboard Enables New Yorkers To Take The Cake, Literally
- Ascential Sells MediaLink To UTA For $125M, Originally Paid Upwards Of $207M
- Videos On Twitter Now Feature Automatic Captions
- YouTube Adds Places Mentioned Link In Videos For Creators
- FTC Moves Toward Privacy Regulations
- Scary 'Station Eleven' Pandemic Plot Parallels Plight Of World Today
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
- UM Promotes Kingston-Brown To CEO, International Client Services
- Top 21 TV Shows Of 2021: Part 1
- Pandemic, Streaming Gains Hamper 2022 Theatrical Movie Releases
- Is Optimization A Dirty Word?
- Reddit Files With SEC To Go Public
- 'New York Times' Pioneers Add-On Subscriptions, As Games and Cooking Apps Hit 1M Paid Subs
- MediaDailyNews - Wednesday, Dec. 15, 2021
- Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
- Advertisers Cite Digital Supply Chain As Top Transparency Issue
- MRC Auditing Nielsen's 'Digital Ad Ratings,' Adds Phases For Mobile And CTV
- TV Measurement Company 605 Offers Latest TV, Cross-Platform Currency
- Anne Rice Vampire Legacy Lives On In New AMC+ Drama
- When Social Media Becomes The Message
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
- Increased CTV Spend Comes With Heightened Q4 2021 Ad Fraud
- Study: Sustainability Guilt Rises, While Climate Change Skepticism Falls
- iSpot.tv, In Deal With LG Ads, Adds 20 Million Smart TV Homes To Its Panel
- Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
- Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
- Roku To Be Acquired In 2022, Predicts Researcher
- Golden Globes Is A No-Go For NBCU In 2022 - But The $43M Loss May Be A Good Thing
- Vox Media, In The Tricky Pursuit Of 'Scale,' Merges With Group Nine Media To Form A Digital Powerhouse
- Report: Despite Faults, Social Media Will Remain Key Marketing Tool For Brands
- MediaDailyNews - Tuesday, Dec. 14, 2021
- Advertisers Expand Meaning Of 'Brand Safety,' Hold Media Accountable For Overall Harm
- Nike Puts Global Media Into Review
- Iconic Luxury Brand Dolce&Gabbana Consolidates At Havas Media Group
- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
- Bored Ape Yacht Club Drops First NFT Music Video
- Perception Is Everything In New NBC Comedy 'Grand Crew'
- Firefox Now Offers Universal Opt-Out Tool
- YouTube TV Warns Of Looming Disney Cutoff Deadline, Ready To Cut Fees By $15
- 'And Just Like That,' Mr. Big is Up And Running Again
- Time's 2021 Person Of The Year Selection Reflects Subtle Brand And Societal Crosscurrents
- Peloton Gets Dinged Via 'Sex And The City' Spinoff
- Sports Betting Forecast To Hit $11B By 2025, Closer Ties To TV Networks Expected
- YouTube TV Warns Of Possible Blackout, Will Cut Price By $15 A Month If Disney Nets Are Removed
- Trump's $1B Attack On Truth
- MediaDailyNews - Monday, Dec. 13, 2021
- Carat U.S. Names Pineiro, Zaim Client Presidents
- Why 'Trust,' Not 'Diversity,' Is The Real Marketing Word-of-the-Year
- Peloton Responds To 'And Just Like That' Death Scene With Positive Ad
- HBO Not Involved In Peloton's Rapid-Response Ad
- The Decline Of Western Civilization (In Two Simple Charts)
- Serial Marketer David Berkowitz Joins Mediaocean
- Twilight Of The Extroverts: Companies Must Change To Support The Chattiest Among Us
- Facebook Announces New Options For Livestream Creators
- Senator Warren Calls For Federal Probe Of Facebook Over 'Potential Reach' Metrics
- Why The Data Ethics Conversation Should Be On Every Brand's Agenda
- 'American Auto' Sitcom Is Confederacy Of Dunces
- Advertisers Plan To Expand Digital Out-Of-Home Campaigns
- Chris Wallace Leaving Fox News For CNN+
- Ethics: The Only Tool Advertisers Have To Drive Social Media Change?
- Now About To Start Its 26th Season, PBS' 'Roadshow' Is No Antique
- Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
- Spielberg's 'West Side Story' Starts At Modest $10.5 Million, Leading All Movies
- Are TV Ads Better When Produced With Sustainability, Climate Change In Mind?
- MediaDailyNews - Friday, Dec. 10, 2021
- Modern Furniture Designer/Retailer Blu Dot Taps Colle McVoy As Media AOR
- Geopath Names Kinetic's Lieberman Chairman, Nears Completion Of Strategic Review
- Advertising Wants To Go Greener --- OOH Is Leading By Example
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
- New Bill Would Require Social Platforms To Share Data With Academics
- OpenWeb Partners With NewsGuard To Combat Misinformation
- Keep Warm, Order A Cold One, Display Vax Status With Blue Moon's 'Card-igan'
- Media Bridge Names CMO Dandrea A Partner
- Video Ad Buying Should Be Customer-First, Not Channel-First
- Would A National TV Campaign Help President Biden?
- Super Tramp: Showtime Doc Brings Chaplin Vividly To Life
- FTC Should Investigate Facebook Over 'Hate Speech,' Senator Cantwell Urges
- Netflix Dominates Streaming TV Minutes In Q3
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
- Advertisers Using More Holiday-Related Keywords In Ads
- Court Stays Order Requiring Apple To Allow In-App Links To Outside Payment Options
- New Universal Films Will Stream Exclusively On Peacock After Theater Runs
- MediaDailyNews - Thursday, Dec. 9, 2021
- Horizon Media Sells Minority Stake, Hints It Will Fuel 'Growth'
- UM Creates Chief Marketplace Officer Role, Taps Stewart To Fill It
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
- GroupM Taps Edelman's Barker As Global Chief People Officer
- Mediaocean Integrates Directly Into IAS, Reduces Workflow And Time Spent For Digital Media Buys
- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
- Super Tramp: Showtime Doc Brings Chaplin Vividly To Life
- Why Mobile Probably Won't Be The On Ramp To The Metaverse
- SSP Sets Misinformation 'Floor' For News Sites That Can Be Bought Programmatically
- Influencer Marketing Surges 42% To $13.8B In 2021
- Study Reveals Big Pay Gap Between Black And White Influencers
- Partnership Enables Targeting Cannabis Users Across CTV, Programmatic Video
- Instagram Chief Refuses To Rule Out Kids' Version During Senate Grilling
- OpenAP Launches Cross-Platform Measurement Framework For TV
- Marketer Interest In 'Mixed Reality' Surges
- Lawmakers Propose Ban On 'Dark Patterns' That Trick People Into Ceding Privacy
- Media Bridge Names CMO Dandrea A Partner
- Pinterest Looks Ahead With 2022 Not-Yet-Trending Report
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
- Bulking Up On Design Capabilities, WPP Acquires Majority Stake In Made Thought
- Amazon Search Results Dupe Consumers, Unions Tell FTC
- Can Publisher-Direct Media Save The Open Web?
- Deal Resolves Long Standoff, Keeping YouTube, YouTube TV On Roku Devices
- MediaDailyNews - Wednesday, Dec. 8, 2021
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
- Telmar Acquires 'Audience Intel' Platform Helixa
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
- GroupM's Essence Taps Morrison For Global Marketing, Communications Role
- The Incredible Shrinking TV Interview
- 'New York' Teams With Havas New York On Ads That Highlight LGBTQIA+ Homelessness
- Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
- Senate Reconfirms Net Neutrality Supporter Rosenworcel To FCC
- Publicis Groupe's New Year's Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
- Why Are Podcasts So Popular?
- 5 Trends Set To Disrupt Health Marketing In 2022
- Mimecast Goes Private In $5.8 Billion Equity Transaction
- 150 Newspapers Have Filed Advertising Antitrust Suits Against Facebook, Google
- Automotive TV Spending Down 8.8% In November
- A 'New York Times' Initiative Looks At Past Stories On The Future
- Microsoft Advertising Supports Spanish-Language Ads In U.S.
- MediaDailyNews - Tuesday, Dec. 7, 2021
- Nunes Leaving Congress To Head Trump Media Co.
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
- Dentsu Taps Loughnane, Friel For Senior iProspect Roles
- Icky Toilet Tales Mar New 'Elementary' Sitcom On ABC
- Recovery In Ad Spending Varies By Geographic Region
- In-Game Platform Fuses Gaming, Commerce, And -- You Guessed It -- The Metaverse
- Why Are Podcasts So Popular?
- Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
- Star Ratings And Words Make Reviews Trustworthy And Helpful, Survey Finds
- Media / Journalism / Storytelling = The Blurring Lines
- Discovery, WarnerMedia Merger: 30 Democrats Urge Deep Antitrust Review By Justice Dept.
- FX Drops 'FX on Hulu' Brand Marketing Efforts
- Audrey Melofchik Is Wunderman Thompson's New NA CEO
- 'The Atlantic' Continues With Rapid Expansion of Newsletter Brand Extensions
- Half Of Top Websites Fail To Meet Google User Experience Requirements
- MediaDailyNews - Monday, Dec. 6, 2021
- Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
- What Do Astrophysics And Ad Economy Forecasts Have In Common?
- Ryan Reynolds Says, 'C'mon, Advertising Should Be Fun' In New Campaign For MNTN
- Pickett's Charge: Average 'Joe' Takes On Western Baddies
- NHL Celebrates 'Nothing Regular,' Returns To ABC
- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
- While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
- Zenith: Global Social Media Spend To Overtake TV In 2022
- Deloitte: Addressable Targeting Gets The Hype, But Reach Will Deliver The Value
- WPP's Superunion Expands Capabilities, Geographic Footprint
- Data: What's Next? Insights From Former Facebook Analytics Lead
- 'BuzzFeed' Navigates A Bumpy Road To IPO
