- MediaPost Weekend - Saturday, Aug. 9, 2014
- Turner/Warner Bros. Media Camp: New Business Investment And Pitches Come To Life
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
- Facebook Nixes Pages Promotion, Marketers Unfazed
- Dentsu Billings Surge 17% In July As The Firm Expands Holdings On Two Continents
- Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
- TV, OTT Consumers Seeking Connections
- Getting Clear On Viewability
- Broadcast, Cable Scatter Volume Dips, Digital Video Rises
- John Oliver Is A Genius
- Real Housewives: Ladies Who Launch
- Hackers Winning The Battle Against Malware, Viruses
- Social Ad Spend To Pass $11 Billion By 2017
- Content Can't Be King Without Context
- 21st Century Fox Withdraws Time Warner Bid
- Yahoo Integration With ComScore Goes Live
- Analyzing Vitaminwater's Formula Flip-Flop
- Native Advertising Arrives: John Oliver's Epic Takedown
- Gannett Splits Into 2 Companies: TV, Publishing
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
- Social Media Ups TV Awareness
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
- For Back-to-College Crowd, Macy's, Target Tap Vid Love
- Google Tips Authorities To Child Porn After Scanning Gmail For Ad Targeting
- The Tide Is Turning. Also Febreze.
- P&G To Shed More Than Half Of Its Brands
- Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
- MediaPost Weekend - Saturday, Aug. 2, 2014
- P&G To Shed More Than Half Of Its Brands
- GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
- Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
- Ad Exchanges Unclothed
- Four Near Certainties In Media & Marketing In 2019
- AT&T TV Data Blueprint: More Is Better, Targets Mobile Customers Too
- Forget CPM - It's Time For Time To Be The New Metric
- Viagra In An Age Of Sarcasm
- Sharknado Eats Twitter -- But So Far, Not the Other Way Around
- Havas Inks Deal With AOL To Use New Programmatic Platform
- Funny Or Die Scores Again With 'Mary Poppins Quits'
- You May Already Have Won!
- Mad Men or Mad Math: The Decline and Rebirth of Online Advertising
- Americans 'Deeply Concerned' About Online Privacy...Kinda, Sorta
- Actually, Teens Love Facebook
- Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
- Merging TW, Fox Would Be A Cable Challenge
- MediaPost Weekend - Saturday, July 26, 2014
- This Twitch Thing Is Going to Be Big -- In Fact, It Already Is
- Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service
- Facebook Sucks, But What's A Marketer To Do?
- Madison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2
- Facebook Begins Reducing Number Of Ads: Boosts Price, Performance
- To Regulate Or Not To Regulate, That Is The Programmatic Question
- There Is No Escaping The TV Blitz At The San Diego Comic-Con - Even Before It Begins
- Activist Investor Elliott Associates Discloses 6.7% Stake In IPG
- Sprint Reaches Into Google's Cloud-Based Apps Services
- The Wonderful Rise Of Meaningless Content
- MediaCom, Goodby Silverstein Get Global eBay Assignments
- Advertisers, Get Comfortable With Ambiguity
- Facebook's Revenue Soars 61% On Mobile Ads
- Facebook Improves Mobile Ad Targeting To Specific Devices
- As They Head To Comic-Con, 'The Flash' And 'Gotham' Have Everybody Buzzing
- Social Media Scores Low in Consumer Satisfaction
- Google Can't Shake App Privacy Suit
- SAP Consolidates Marketing Duties With Omnicom
- Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music
- Speed-Dating Is The Tinder Of Innovation
- Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%
- Aiming For The Augmented Me
- Yahoo Acquires Mobile Analytics And Ad Marketplace Flurry
- Three-Year Court Battle With WPP Ends With $1 Damages Award To TRA
- Broadcasters Seek To Hold FilmOn In Contempt Over New Streaming Service
- YouTube, Google+, LinkedIn Lose Share Traffic
- The Comcast Call: Part II
- A-B InBev Calls U.S. Media Agency Review
- Iron Ladies -- And Women In A Bind
- MediaPost Weekend - Sunday, July 20, 2014
- Forbes Media Sold, Family Retains Minority Share
- Iron Ladies -- And Women In A Bind
- Content Is King Again, Just Look Where The Megabucks Are Going
- Microsoft Shutting Xbox Entertainment Months After Courting Advertisers
- FTC Urged To Protect Consumers From Secret Psych Experiments
- Facebook Confirms Testing Buy Button In Ads
- What Does All This Media Biz Consolidation Mean?
- Google Strengthens Ties With Auto Industry, Names Former CEO To Board
- An Open Letter To The Online Publishers Association
- Rupert's Not Likely To Take 'No' For An Answer
- Walmart Exchange Seems Like Natural Next Step
- All-Star Game Doesn't Bat For Fox TV
- Conde Nast's 'Scene' Makes Major Move Into Video Aggregation
- Networks Might Now Do Deals With Aereo, And Why Not? It's 'Just Business'
- Fox's Bid For Time Warner Sends Media Stocks Soaring
- Facebook Making Nielsen's Mobile Measurement Dreams Come True
- Programmatic + Immersive TV Experiences
- Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
- World Cup $6000 Per Mention Must Surely Pop Social's Bubble?
- Yahoo Sees Ad Decline In Q2, Mayer Yet To Kick-Start Growth
- ABC Signs Interpublic For 'Reserved Programmatic' Trial, Adap.tv Becomes First 'Approved DSP'
- Covario Sees Search Budgets, Impressions, Clicks Grow Double Digits YoY In Q2
- When You Get In This Taxi, Yugo Wherever The Driver Goes
- Coca-Cola, Pepsi, Lead CoreBrand's Most Respected
- Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding Debt
- World Cup 2014: A Marketer's Epilogue
- A 2-Part Story About Native And RTB - Part 2 Will Blow Your Mind!
- Big Brands To Pose As Unsuspecting Advertisers To Nab Bot Fraud, Study Will Serve As Industry Benchmark
- NBC Claims It Led Nets In Upfront Gains
- Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
- If Fox Buys Time Warner, CBS Would Eye CNN
- MediaPost Weekend - Sunday, July 13, 2014
- Good Brand Tweets Are Not a Rising, Well, Tide
- It Was A Quiet Week In The Evil Empire
- Smut, Drugs, Yachts, And The Death Of The Middle Class: A Light Opera
- FTC Sues Amazon, Says Parents Entitled To Refunds For Kids' In-App Purchases
- GroupM's Strategy To Abandon RTB Is Safe, But Is It Sound?
- Why More Brands Are Buying Digital Ads In-House
- Sorrell Sees Procurement Influence Ebbing
- Maxus Wins NBCU $175 Million Digital Assignment
- Global Ad Growth Poised To Double, Digital's Expansion Begins To Ebb
- Digital Is NOT A Department
- TV/Radio Dollar Volume Deal-Making Down In Q2
- Digital Not Living Up To Its Promise, Say Marketers
- Twitter Taps Stanton As Global Media Chief
- I Love Twitter's Buy Button. I Hate Twitter's Buy Button.
- YouTube With $3.5B Revenue In 2013, Says One Report
- With Help From World Cup, Dentsu Reports 4% Spending Bump For June
- Mindshare Checks Wearable Tech Vitals With New Life+ Unit
- CBS' 'Extant' Has Modest Debut
- Former Havas Biggies Reunite To Form Digital Media Holding Company, Epperson Named Chief
- 300 Trillion Bytes, 300 Million Sites, 200 Neophytes & 0 Brand Masters
- Agencies, Trading Desks and Marketers: Time To Talk About Rebates
- Moneyball 2.0
- Should You Be Outraged By Facebook?
- Break Up Broadband & TV Businesses: Can Consumers Do The Math?
- Franken Warns Regulators That AT&T/DirecTV Merger Could Affect Neutrality, Broadband Access
- 'I'm bored': Parents Spend More On Kids This Summer
- ABC Appoints Dean As First VP Of Programmatic And Data-Driven Sales
- MediaPost Weekend - Sunday, July 6, 2014
- Why Madison Avenue Wants To Swim In The Dark Pool
- Real-Time With GroupM's Ari Bluman
- IPG Puts Money Where Word-Of-Mouth Is, Uses Price To Measure Social
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
- Supreme Disappointment
- Modern Advertising Needs the Confidence To Say No
- Privacy Watchdog Asks FTC To Investigate Facebook's Social Experiment
- Facebook Runs Social Experiment On Unsuspecting Users
- Pandora Opens Programmatic Box: Real-Time With Jeremy Randol
- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
- Industry Reacts To Facebook's LiveRail Buy
- IPTV Soars Globally, New Subscriptions Hit 100M
- Crisis Averted: Fox Stations Set New Terms With Nielsen
- Does TV Still Need 'Hits'?
- Advertising Is A Story -- But A Story That Needs To Sell A Product
- World Cup Scores Big Results For ESPN
- Sunday Night Dramas 'Reckless' And 'The Leftovers' Raise Content Questions
- 10 Better Excuses Than 'I Fell Asleep'
- Digital Advertising Alliance Unveils Mobile Privacy App
- Mobile Video Advertising To Double in 2014
- Study: Brand Likes Up 30% On Facebook
- Mobile Surge To Boost Total U.S. Ad Spending 5% This Year
- 93 Magazines Launch in First Half of 2014
- Upfront 2014-15 Price Increases Less For Broadcast Networks
- MediaPost Weekend - Sunday, June 29, 2014
- Off The Aereo, Service Suspended
- Social Nets Blatantly Stoking The Fires Of Insecurity
- Does TV Still Need 'Hits'?
- World Cup Scores Big Results For ESPN
- 10 Better Excuses Than 'I Fell Asleep'
- Digital Advertising Alliance Unveils Mobile Privacy App
- Study: Brand Likes Up 30% On Facebook
- Advertising Is A Story -- But A Story That Needs To Sell A Product
- Will Aereo Decision Put Brakes On Industry Innovation?
- Upfront 2014-15 Price Increases Less For Broadcast Networks
- NBC Ups Upfront Rates, CW Inks Lower Gains
- Untangling The Many Definitions of Ad 'Transparency'
- Told You So. Told You So. Nyah Nyah Nyah.
- For Cannes Holding Company Of The Year, Size Counts
- RTB For Dumpers: Why Are Brands 'Burning' End-Of-Quarter Budgets?
- A Little Girl Takes On TV Violence - 43 Years Ago On 'Bewitched'!
- U.S. Ad Spend Hits $35B In Q1
- From The Land of Ice And Fire... And Sand And The Gutter Bar
- Marketers Capitalize On Futbol Fever
- Programmatic TV: Bringing Sexy Back, Ad Dollars, Too
- MediaPost Weekend - Saturday, June 21, 2014
- Yo! Here's What I'll Be Doing This Weekend
- ABC Believed To Nab 5% Rise In Upfront Prices
- Media Buyers Push Smaller Upfront Rate Hikes, NBC Ups Volume
- Unilever, Coca-Cola, WPP & BBDO Top Effie Global Rankings
- Unilever's Weed To Agencies, Suppliers: Work 110% For Our Brands, Not Your Specialty
- Sorrell Slams Cannes, Warns About Native 'Transparency'
- Hegarty, Droga Pile On Native, Call Big Data 'Bullshit'
- I Am The Context
- Sorrell: What Is Twitter?
- Portland Vs. Detroit Vs. The Rest Of The Advertising World
- Ad Industry Urges Web Standards Group To Abandon Do-Not-Track Effort
- 2014 World Cup Ad Views On YouTube Surpass U.S. Football
- Pros And Cons Of A Fuel-Efficient Brain
- You Will Actually Know Less After Reading This, Hopefully
- Growing Streaming Video Impacts TV Trends
- Reel-Time In Cannes: Saatchi Makes Delegates 'Feel'
- Facebook's Sandberg: We Won't Put Ads In Messaging, Oculus Is A Bet On The Future
- World Cup Sponsorship: Priceless?
- TAB Unveils Spot Ratings For Digital Billboards
- Is Cannes Important?
- Missing Ingredient In Agency-Client Relationships: Trust
- Dem. Lawmakers Take Aim At Online Fast Lanes
- OMG Wins 16 Media Lions, Most Of Any Media Agency Holding Company
- FX's 'Louie' Ends A Controversial Season On A Stunningly Intimate Note
- A No-Bollocks Approach To Facebook Marketing
- Big Brands Losing 'Responsible Consumption' Sales
- Speed Of Creativity Making Marketers Lose Sleep
- Global Ad Revs Expected To Hit $516B In 2014
- MediaPost Weekend - Saturday, June 14, 2014
- Media Buyers Push Smaller Upfront Rate Hikes, NBC Ups Volume
- The RTB 500: What It Is, Why We Created It, How You Should Use It
- Pivotal Research Sharply Upgrades 2014 U.S. Ad Growth Forecast
- Hyman Roth, Eat Your Heart Out
- How Barbara Walters Pumped Up 'The Tonight Show'
- Univision In Talks For Possible Sale
- Will BuzzFeed Inform The Next Generation?
- Online Ad Revenue Up 19% In Q1 To $11.6B
- Fox Deal With Rentrak Said To Presage New Battle With Nielsen
- Native, Programmatic Lead Ad Industry Growth, But Not Without Challenges
- Nothing Says 'Don't Smoke' Like 'Truth' On Wheels
- Why Is Marketing Tech Like Listening To Miles Davis, Metallica And Phish?
- Jacki Kelley Named COO At Bloomberg Media
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
- One Way You Know Your Sponsored Content's Being Laughed At
- Digital Radio Consolidation: WideOrbit Acquires Abacast
- Ray Volpe's IPG Suit Tossed-Again
- Apple Moves To Stop Location-Tracking By Mobile Analytics Companies
- U.S. TV Soccer Ad Dollars Continue To Rise
- New Chrysler Campaign Says 'We Built This'
- MediaPost Weekend - Sunday, June 8, 2014
- Food For Thought: How Nestle Turned Sustenance Into Media, Made The Meal The Message
- Procter's Programmatic Gamble
- Comcast Inks Deal With Rubicon To Automate Sales
- TV Upfront Ad Market Stirs: Networks Making Deals At Modest Price Gains
- Some Networks, GroupM Move To C7 Ratings
- The Crusades Lasted 200 Years. I'm Just Getting Started
- A Show-Stopping Sexual Assault On FX's 'Louie'
- Omnicom's Annalect Unveils New Verification Program
- When More Data Is Too Much Data
- The Five Stages Of Grief: How Marketers Deal With New Digital Ecosystem
- Extra: Headless Statue Found In Golden Toilet
- U.S. Ad Market Forecast To Spike 6.2% In 2014
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
- 'Gay Ad Network' Goes Programmatic, Launches Private Exchange
- The Best People In The World To Sell To, And The Best Thing To Sell To Them
- Pinterest Lets Businesses Promote Pins
- The Power Of Words
- Google Announces Premium Video Ad Marketplace For Programmatic
- Google Penalizing Brands When Smartphone Clicks Don't Deliver The Goods
- New Chrysler Campaign Says 'We Built This'
- Mobile Spam Lawsuit Against Path Moves Forward
- Companies Slow To Embrace Mobile Analytics
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
