MediaPost Weekend Editions for 2014
MediaPost Weekend - Sunday, June 1, 2014
Simplicity Eats Complexity For Lunch
When Is An Ad An Ad? Only Time Will Tell
U.S. Ad Market Forecast To Spike 6.2% In 2014
Episode 707: Waterloo: One Small Step For A (Mad) Man, One Soft Shoe (Or Sock) For Bert Cooper
AMC's Magnificent 'Mad Men' Does 1969 Right - So Far
POG A 'Shattered Dream,' Levy Says
Omnicom, Twitter Sign $230M Multi-Year Agreement
DirecTV On Taking Programmatic In-House: 'Data Is A Currency'
NYC To Collect Tax On Times Square Billboard Ads
With Beats Deal, Apple To Share Brand Spotlight
Nielsen To Expand Local TV Market Samples
Mag Bag: Conde Nast Circulates Native Ad Guidelines
Will The End Of Pilot Season Also Mean The Demise Of Upfront Ad Selling?
Meeker Report Spotlights Mobile Growth
I'm Just Not That Into You: The Truth About Altruism
Updated: ARF Continues Board Expansion: Adds comScore's Abraham, mcgarrybowen's Cooke
MediaPost Weekend - Saturday, May 24, 2014
Soft Pedal: How Brands Are Helping Pro Cycling Win Its Own Race
It's Time To Drive Complexity Out of the Digital Media World
California AG Issues Guidelines For New Online Privacy Law, Pushes Mobile-Friendly Formats
Bill Koenigsberg Elected Chairman Of The 4As Board
AOL Pushes Into Linear TV: Acquires Audience Targeter PrecisionDemand, Merges With Adap.tv
Programmatic Internet Of Things Right Around The Corner
Media Planning For An 87-Year-Old Man, Awake Or Asleep
Episode 706: The Strategy, Or Design For Living
NBC Is No. 1 In Prime Time, First Time In A Decade
Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent
Real-Time Marketing's Next Frontier
Dear Diary, Worst Day Of My Life...More After This Word From Our Sponsor
Publicis, Facebook To Share Data, Images, And Video
MDC Shares Continue Downward Drift As Nadal Completes $81 Million Sell-Off
The Times, It Is A-Changin'
AT&T Announces $48.5 Billion Deal To Buy DirecTV
Five Key Takeaways From The New York Times' Innovation Report
MediaPost Weekend - Saturday, May 17, 2014
Data Puts New Tynt On 'Dark' Social, Sheds Light On Unseen Power Of The Long Tail
Five Key Takeaways From The New York Times' Innovation Report
The Digital Content Ecosystem Is Completely Broken
CBS News Plans 24-Hour Digital Network
Programmatic To Account For 20% Of TV Ad Spend By 2018
Internal Memo Shows 'NYT' Under Siege
Ad Block Is The New DVR, And You Should Be Concerned
IAB Seeks A Short-Term Plan To Mesh Mobile, PC Ad Formats
Social Media Ad Revs Forecast To Hit $15B By 2018
Heinz Splits $250 Million Global Media Chores Between IPG And Omnicom
Nadal Unloading Nearly 40% Of His MDC Stake; Market Doesn't React Well
Capitalizing On The Upfront Market -- As An Investor? Harder Clues To Sift Through
CBS Changes TV Model With Prime-Time NFL, 8 New Shows
Internet Of Things To Be All Around Us In 2025
Killing Me Softly With Quality TV
ABC Steps Into First-Ever Programmatic Video Trial For 2014 Upfront
NBC's 2014-15 Season: Rom-Coms, Conspiracies And The Return Of Must-See Thursdays
Crystal Math
The Mad Marathon Known As Upfront Week Begins
Fox Shakes Up Next Season With A Dozen New Shows, Event Programming
Tablets Equal All-Day Media Consumption
MediaPost Weekend - Saturday, May 10, 2014
The Upfront Roundup
CBS Remains The Broadcaster To Beat In An Ever-Changing Media Landscape
NBC's The Network To Watch -- And Maybe Buy -- This Upfront
Heading Into Upfront Week, NBC Has Much To Celebrate And Build Upon
ABC And Fox Have Their Work Cut Out For Them Next Season
Who Is Going To Watch All That Video?!
Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
Buy Us: 'We're Cheaper'
Where Will The New Digital Video Money Come From?
Getting More Upfront Mania -- Even After Your Fill
Fox Pushes For C7 Ratings, Boosts Revenues By 12% In 3Q
TV Upfront: More C7 Time-Shifted Deals, Digital Video Makes Headway
C7? Not So Fast. What Will TV Marketers Want In Return?
Breaking Dead: AMC Stars Ask Ad Execs To Pass The Bread
PBS Makes Pitch For Online Sponsorships
PBS Digital Is Looking For A Few Good Partnerships
AOL Slates 16 New Series, Banks On A Lot Of Inspiration
NewFronts Open With A Strange Pair--'The New York Times' And BuzzFeed
A Week Of NewFronts: A World of Food Shows And Analytics
Vevo NewFront Proves Music And Money Makes World Go 'Round
Conde Nast Unveils The Scene, New Digital Video Platform
Too Much Of An Awesome Thing: YouTube's 'Preferred' Gives Advertisers A Top Shelf
MediaPost Weekend - Saturday, May 3, 2014
Name Brands? Consumers Like 'Em Less Than Ever
What Does Social Have To Do With The NewFronts? Only Everything
A Week Of NewFronts: A World of Food Shows And Analytics
TV Binge Viewing On Rise
Buy Us: 'We're Cheaper'
AT&T Rumored To Buy DirecTV
With TV Poised To Join Video Universe, Viewer Attention Maxes Out: YouTube Share Now About 2%
Microsoft Selects IPG, Dentsu Aegis For $1B Global Ad, Media Assignments
Facebook Unveils Audience Network For Mobile At F8
Are You A Bad Fan?
Episode 703: Ugly Betty And The Dead Man's Office
Conde Nast Unveils The Scene, New Digital Video Platform
Craig Ferguson's Surprise Announcement Puts Late Night In Play Yet Again
Upfront Forecast: Broadcast Will Dip, Cable Will Rise 5%
Yahoo Unveils Original Comedies, Live Nation Deal
NewFronts Open With A Strange Pair--'The New York Times' And BuzzFeed
Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
Truth Or Consequences
Net Neutrality Advocates Prepare To Fight Pay-For-Play Proposal
Netflix Strikes MSO Deal For Own Channel
Where Did I First Hear The News? Guess What? It May Not Have Been On Twitter
MediaPost Weekend - Saturday, April 26, 2014
How Turner's Classic Became The Comic-Con Of Hollywood's Golden Age
Why Marketing Needs General Sun Tzu 2.0
Top Five Things That WON'T Happen This Upfront
Episode 701: Howl -- Or, How Don Draper Has Become The Consummate Second Banana
'Mad Men' '69: Let The Chaos Begin
Where Did I First Hear The News? Guess What? It May Not Have Been On Twitter
Web Standards Group Moves Forward With Do-Not-Track Effort
Net Neutrality Advocates Prepare To Fight Pay-For-Play Proposal
Facebook Mobile Ad Net On Its Way
Netflix Strikes MSO Deal For Own Channel
Study: One In Five With Netflix Or Hulu Are Cord-Cutters
Mobile Video Viewing Could Lead To Cord-Cutting
Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
After 131 Years, 'Ladies' Home Journal' Shutters Monthly, Goes Quarterly
POG Merger 'Unlikely' To Go Through, Sorrell Says
Judge Orders KSL's Long-Time Accountant To Testify
'The Flying Nun' Takes On Madison Avenue
No, Let Me Tell YOU What is Premium....
Heartbleed Bug Prompts Tech Giants To Donate $3.6 Million To Support Open-Source Projects
Google Loses Google+ Head
LinkedIn Hits 300M Users, Pushes Mobile Options
The Buzz Behind Email (Or Is It The Email Behind Buzzfeed?)
Online Video Ads Out-Price TV Spots
MediaPost Weekend - Saturday, April 19, 2014
Between A Rock And A Hard Place: Why TV Isn't Anywhere On The WWE Network
Most TV Viewing Still Live, But Streaming, Video Gains Popularity
Study: One In Five With Netflix Or Hulu Are Cord-Cutters
Can Marissa Mayer Be Brandon Tartikoff?
NBCU To Debut Digital Video Programs
AOL Debuts New Video Strategy, Content
What Is Shocking Naked Truth Behind Streaming Media's Biggest Sites?
Try Old-School TV/Media Multitasking -- Just Like Harvey Weinstein
'The Flying Nun' Takes On Madison Avenue
The Coming Subprime Advertising Crisis
Episode 701: Howl -- Or, How Don Draper Has Become The Consummate Second Banana
Consumers Concerned About Data Use
Nielsen In Final Tests Of Mobile Ad Measurement Service
I Could Write A Sonnet About Your Easter Bonnet, But Instead How About These Little Items?
Restaurant Reviews Tell Us More Than What We Think We Know
What Advertisers And Content Providers Need To Understand About Human Behavior
Are Buyer Personas A Waste Of Time?
Judge Orders KSL's Long-Time Accountant To Testify
Bristol-Myers Squibb, FCB Sue Omnicom, Schulman Over Trade Secrets
NAA: Newspaper Ad Revs Fell in 2013, Digital Slightly Up
MediaPost Weekend - Saturday, April 12, 2014
The Most Influential Medium Your Brand Can't Influence, At Least Not Directly
Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It
Letterman's Announcement Kicks Off Another Round Of Late-Night Musical Chairs
With Lightning Speed, CBS Chooses The 'Real' Stephen Colbert As 'Late Show' Host
Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
The Next Big Thing Will Most Likely Not Be Made In America
#Meaningless #Crap
Heartbleed OpenSSL Security Flaw Could Send Internet Ecommerce Back To The Beginning
My Incubator, Myself
PR Wild Pitches - Spring 2014 Edition
DAA Issues Specs For AdChoices Icon In Mobile
Twitter's New Look Will Rival Facebook
How To Design For All Of Humanity, According to Facebook's Head Of Product
Facebook Linked to Body Image Issues
Wearables To Surpass 19 Million Units In 2014
Vodafone Selects MEC For $1 Billion Media Planning & Buying Acct.
Roku Users Just Beat Apple TV In Streaming Video
Nielsen/CBS: Combined TV, Radio Buys Offer More Reach
Publicis' Levy: We Need Both 'Snipers' And 'Carpet Bombers'
MediaPost Weekend - Saturday, April 5, 2014
Oops, Samsung Did It Again!
Samsung Told The Selfie Stops At The President
The CMO Is Now The CM(?)
Salesforce Study Says CMOs Are Driving Revenue
Letterman Says He'll Exit CBS In 2015
What's Not To Like In Heineken's 'The Legendary Posters?'
Amazon Strikes Its Match With Fire TV
Shades of 'Fatal Attraction'
MRC Explains Waiting Period For Video's New 2-Second Rule
Two Seconds Of Traditional TV Commercial Time: What's The Value Of That?
Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick
How Nielsen's OCR Will Impact Digital Video Advertising
Trad TV Ads Solid, But Digital TV Video Soars
Bigger Upfront For Digital Video Ad Dollars? Not Really -- And It Won't Come Cheap
WPP's Kantar, Twitter Strike New Research Accord
ANA/Forrester Find Only Half Of Marketers Using Programmatic
CBS Outdoor Scores Big With IPO
MDC's Veritas Forms Hybrid PR/Ad Unit
Joan Rivers' Triumphant Return To 'The Tonight Show'
Macy's Plays To Gen Y With Original Programming
Sweet Deal Soured KSL's Health; Trustee Wants To Undo It
Mozilla's Eich Reveals Diminishing Boundary Between Beliefs And Business
MediaPost Weekend - Saturday, March 29, 2014
Facebook's New Business Model: Buying Stuff
Analysts View Oculus As Long-Term Bet By Facebook, Price Questioned
The 'Internet of Things' Will Reshape Advertising Agencies
Free Ad-Supported Games Making A Comeback
Neuroplastic Fantastic Brand Lovers
Beyond Your Wildest Streams, Part IV: 'Better Than Movies'
CPMs Highest Among TV Broadcast Nets, Online Video Limited
Bigger Upfront For Digital Video Ad Dollars? Not Really -- And It Won't Come Cheap
Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
Mediations On Agency Disintermediation
Sweet Deal Soured KSL's Health; Trustee Wants To Undo It
Google Takes Back No. 1 Spot From Yahoo
Long Way From Pathfinder: Time.com Gets Mobile Right
Kardashian/Kanye Kover: Kill Me Now?
Joan Rivers' Triumphant Return To 'The Tonight Show'
Apple Talks Streaming With Comcast, Recording Execs
4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
Liberty Media Ranks As Most Profitable Media Company For 2013
The Bug In Google's Flu Trend Data
Feel The Heat: Campfire Joins SapientNitro
Instagram U.S. Users Up 35% In 2013, Pass Twitter On Phones
Obit: Bob Barocci, Long-Time ARF Chief, Dead At 72
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