- MediaPost Weekend - Sunday, Oct. 19, 2014
- This Is Going To Be Hilarious
- Bollore Group Makes Tender Offer For A Majority Stake In Havas
- In 'Surrender Or Fight' Moment, Target Chooses To Fight
- Tell Me This: Is It Possible to Still Get Organic Reach?
- WPP's Kantar To Buy Firm That ID's Content Viewing Across TV, Mobile Screens
- Programmatic To Account For 63% Of Display Ad Spend By 2016
- Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
- HBO To Offer Streaming Video Service In 2015
- Yahoo Launches DIY, Latest Digital Magazine Site
- Boo: Google's And Experian Marketing's Top Halloween Costume Searches
- 'Walking Dead': Extreme Violence Is Now Mainstream Entertainment
- Sideswipes: In Case You Were Wondering - There Is Absolutely A Backlash On Surveillance
- Nielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It
- Google Launches Android Ads Designed To Encourage Individuality, Personalization
- Rentrak Expands Deal With Fox Networks Group
- Let's Drop The Words Digital And Social
- IPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time
- Kick(start)ed In The Gut
- MediaCom Wins $150 Million Merck Consumer Health Business
- MediaPost Weekend - Sunday, Oct. 12, 2014
- Snapchat Plans For Opt-In Ads
- Snapchat Accepts Ads -- And Social Media Insider Eats Humble Pie
- Snapchat Hackers Threaten To Release Image Database
- What If Internet Wasn't Ad-Funded?
- The Way Consumers Think About Advertising Will Change Search's Role
- What Facebook's New 'People-Based Marketing' Really Means For Advertising's Future
- The Future of Media Is About Business Outcomes -- Not Media Outputs
- WPP On Track With Rentrak: Cuts Deals To Sell Kantar, License Ratings To GroupM
- 'This Is A Test...' Zenith Using Rentrak As Currency In Some Markets Only
- Doner Media Joining The Assembly Party
- IPG's PR Shop Weber Shandwick Launches A Full-Service Ad Agency
- Omnicom, iHeartMedia Strike $200 Million Deal
- MediaCom Wins $150 Million Merck Consumer Health Business
- Are You The Smartest Person In The Room?
- Google, Paramount Pictures Take 'Interstellar' To Technology
- Many Flavors of Programmatic TV: One Size Doesn't Fit All
- Apple, Google And The I 'Mecosystem' In The Age Of You
- Schiller Exits Twitter, Company To Reorganize
- Search Intent Data Behind The Selfie
- Facebook Completes WhatsApp Deal For $22 Billion
- Turner Broadcasting To Cut 10% Of Workforce
- Nielsen Records Tiny Glitch In Ratings
- MediaPost Weekend - Sunday, Oct. 5, 2014
- I,Cyborg
- Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots Don't Buy Things"
- Ad Trade Groups To Form New Anti-Fraud Unit
- Transparent: The Mommas And The Poppas
- Not Another Advertising Week Story (Mostly)
- Zenith Makes Rentrak 'The' - Not 'A' - Currency For Local TV Buys
- The Evolution Of Google's Golden Triangle
- Sideswipes: Say Hello To ello
- KBS+ Puts New Skin In Its Game: Peltz Will Direct VC Unit
- Facebook Apologizes For Insensitive 'Real-Name' Policy
- Where Sharks Are Swimming, Expect Blood
- Mondelez Accelerates Mix Shift Via Google Video Deal
- Key to Cross-Platform Advertising Is Creating A Single Metric
- Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card
- Office Depot Selects McCann And UM For $100M Creative, Media Account
- Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
- Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
- Setting The Industry's Sights On Viewability
- P.R. Wild Pitches, Autumn Edition
- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
- Apple's Very Weird Week
- From 'A To Z': What's Wrong And Right About TV Comedy
- DigitasLBi Taps Rubicon For Programmatic Buying
- MediaPost Weekend - Sunday, Sept. 28, 2014
- American Express Faulted For Ads Promoting Sponsored-Content Site
- VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
- Simulmedia, Nielsen Team To Measure Small Cable Nets
- Varick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral
- AOL, Yahoo: Starboard Investor Pushes For Merger
- More Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use
- Apple's Very Weird Week
- WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
- Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
- Publicis Groupe's MRY Realigned Under SMG
- Political Programmatic
- AOL Canada Goes Full Programmatic
- Facebook Readies Ad Network Built On Atlas
- Walmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking
- A Voyage To Uranus
- Roger's Tree House: No Girlz Allowed
- Here's The Ad Sentiment Index, What's Yours?
- Revenge Of The Ad Blockers
- Former Pepsi Exec Dawn Hudson To QB NFL Marketing
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
- MasterCard's 'One More Day' Idealizes Vacation
- Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
- DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
- Help People Connect By Disconnecting
- Is A New Bloomberg Coming?
- The Selfie As Ad Format
- The Audience Day Part
- Consumers Quickly Adopting Set-Top Players
- Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
- LG, JCDecaux Unveil World's Largest Billboard
- MediaPost Weekend - Sunday, Sept. 21, 2014
- NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
- '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
- Marketers To NFL: 'Do We Have Your Attention Now?'
- NFL Opinion, Loyalty Way Down, But Teams Keep Fans
- Too Big To Fail: Why The NFL On TV Is Still On Top
- Breed A Bully, And Guess What? That's What You Get
- OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
- Attention: Nothing Else Matters
- Forecast Finds Ad Spend On Facebook Exceeds Time Spent
- Digital Ad Spend Will Surpass TV By 2017
- Everything Is Now Your Responsibility
- TV Anywhere...But The Desktop
- CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
- Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
- Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
- Twitter Expands Audience Targeting Tools
- Random Reflections On My Hindsight Experience With The TV Blog
- Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
- Truly Defective: Matthew McConaughey Captured Thinking And Driving
- IAB Unveils Anti-Fraud Effort, Forms Working Group
- IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing
- Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength
- Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out
- A Prospect Ignored Isn't Really A Prospect
- Simmons Loses MRC Accreditation, 'Declines' Cited
- Google To Fund Content For Some Top YouTube Creators
- Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
- MediaPost Weekend - Sunday, Sept. 14, 2014
- Apple Debuts iPhone 6, Mobile Payments, Wearable Device
- The Apple Watch: More Than Just A Pretty Face
- The Apple Has Two Faces -- Actually, 11
- Apple Hits Sour Note With Direct Marketing Ploy
- Carat Boosts U.S., Global Ad Outlook: Cites 'Optimism,' Especially For Digital
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
- YouTube Revenue To Hit $1.13 Billion From Video Advertising This Year
- Facebook Rivals YouTube, Tops 1 Billion Videos Per Day
- Facebook To Ask Why People Don't Like Ads
- Hey, Marketers: #NeverForget NOT To Advertise About Tragedies
- Measurement Is The Medium
- ABC News' 'The Brothelette'
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
- McKinsey Hopes To Become More Digitally Agile, Acquires Agiliti
- Jed Meyer Takes On New Global Role At Annalect
- Dentsu Won't Buy Interpublic or Havas
- MSNBC's Riveting Annual Replay Of NBC's Real-Time 9/11 Coverage
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
- More Screen, More Media: iPhone Got Bigger Just In The Nick Of Time?
- IPG Realigns Its Agency Offering For GM's Cadillac
- Easy As 123, ABC Adds 5 Remaining O&Os To Rentrak: Cites 'Accuracy, Transparency, Competition'
- Yahoo Confirms Expansion Of Native Ads To Other Sites
- My Fashion Week In 48 Hours
- Deathwatch: Agency Edition
- MediaPost Weekend - Saturday, Sept. 6, 2014
- Daisy - 50 Years Later
- Fall Political Commercials: Cheer, Coax or Cringe?
- The Genius Glut
- Nudes Flash: It Could Happen To You
- Nielsen Unveils Plan To Model About Half Its National TV Ratings Beginning This Fall, Some Clients Surprised And Befuddled
- Nielsen Clarifies Expansion Plan, Says Modeling Won't Impact Ratings Until Clients Approve It
- The MRC Viewability Standards Aren't Working For Video Yet, Either
- What's With The Pushback Against Viewability?
- The More Measurement Changes...
- MasterCard's Jankowski: The CPM Isn't Dead, Programmatic Will Continue To Grow
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
- 10% Of Digital Media Now Going Through Programmatic; Agency Trading Desk Usage Declines
- TV Network Execs: Stronger Scatter To Counter Upfront Woes
- TV Buying And Selling In 2020: Science Fiction Or Future Science?
- Mitchell Heads 'Vanity Fair,' Mittman To 'GQ' Publisher
- UM, Facebook Strike 9-Figure Accord
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
- Sprint Launches Agency Review
- For IPG Placed Is The Place To Be
- Who's Afraid Of The Big, Bad Algorithm? Twitter Users!
- State Department Winning at Social Media
- National Geographic Channel's Unforgettable Premiere For '9/10: The Final Hours'
- Watch Out For The Impending Click Drought
- Rocket Fuel Finalizes [x+1] Acquisition
- Call For Submissions: Agency Of The Year
- Call For Submissions: 2014 OMMA All Stars
- MediaPost Weekend - Sunday, Aug. 31, 2014
- Drink Up, The Water Fountain Wants You Too
- Google DoubleClick Search Releases Shopping Campaign Tools
- The Few, The Proud, The Uber
- Private-Label Lessons From The Mighty Ritz Cracker
- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
- Facebook Adds Targeting Based On Connection Speed
- WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'
- Simple To Learn, Hard To Master
- A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August
- NSA Search Engine Shares Data Across Government Agencies
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
- Google Flinches; Amazon Grabs Twitch's 55 Million Monthly Viewers For $1 Billion
- Experts Urge CPGs To Implement Digital Game Plan
- Amazon, Twitch Confirm Acquisition
- MTV's VMAs - What A Difference A Year Makes
- Amazon, Not Google, Will Pay $1B For Twitch, Report Says
- Time For A Happy Ending?
- Google Acquires Gecko Design, Opens Wider Door To Hardware Design, Semiconductor Manufacturing
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
- MediaPost Weekend - Sunday, Aug. 24, 2014
- Emmy Vent Domain
- Fearless Emmy Predictions And Preferences: Drama Series
- Fearless Emmy Predictions And Preferences: Comedy Series
- Fearless Emmy Predictions And Preferences: Movies And Miniseries
- Emmys Become Engagement Event For Samsung TVs
- Ideate. Activate. Opiate.
- The Perfect Viral Storm
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
- BBB Warns That Privacy Code Applies To Cross-Device Tracking
- LinkedIn Settles Class-Action Stemming From Data Breach
- Google Takes Search, YouTube App Promotion Tools Global
- Ballmer Exits Microsoft, Focuses On LA Clippers
- AOL Won't Honor Do-Not-Track Requests
- Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
- Broadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
- Katz Launches Westwood One Division, Disney Dumps Radio
- Premature Prognostication About The Fall Freshmen On Fox And The CW
- Premature Prognostication About The Fall Freshmen on ABC, CBS and NBC
- Technology Is Moving Us Closer To Perfect Markets
- If You Are Against This, You Are Probably One Of The People Killing Advertising
- Making Measurement Matter At Kellogg
- MediaPost Weekend - Sunday, Aug. 17, 2014
- Katz Launches Westwood One Division, Disney Dumps Radio
- Facebook Engagement Steady, Snapchat Continues Growth
- Icahn Buys 6.6% Of Gannett
- Teen Facebook Users Seek To Revive Lawsuit Over Social Ads
- A Second Major Investor Takes Stake In IPG
- Global Ad Spend Will Finally Exceed Pre-Crisis Peak In 2015, GroupM Forecasts
- JCPenney Rocks Results; Kohl's Falters
- Facebook Launches Cross-Device Reporting
- An Open Letter To Bob Garfield's Open Letter To My Open Letter To John Oliver
- An Open Letter To The Author Of An Open Letter To John Oliver
- HP Transforms Vine Videos Into A TV Ad
- From Shark Week To Snark Week
- ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies
- Pay for Placement? Fat Chance
- Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
- Millennial Auto Shoppers Are Digital, Mobile, Confused
- T-Mobile To Slow Down Some Subscribers With 'Unlimited' Data
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
- Local, National Ad Media Spending Trends Relate To Businesses, Not Consumers
- Game Over For Mobile Developer IPOs?
- Apple Siri Inventors Build AI Into Viv Labs Platform
- World Cup, New Business Boost Dentsu Results
- OTT Competition Fuels TV Market
- Google Moves Toward 'Buy' Button Through Listen Now Ad Unit
- Media, Entertainment Execs Trading Cost-Cutting For Growth
- U.S. Ad Rev Forecast To Rise 2.5% In 2014
- Spotify Adds Buy Button, Experiences Through BrandPage
- You Might Not "Like" This, But You Should
