MediaPost Weekend Editions for May 2016
MediaPost Weekend - Saturday, May 28, 2016
Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
As FBX Goes Dark, Future of Programmatic Is Bright
Tearing Down The Candy Walls: Inside The Modern Start-up/ Sweatshop
Sex And The Smoking Gun
Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
Snapchat Raises $1.8B, IPO Expected This Year
Cross Screen, Forked Tongue
OMG! Agency Kickbacks Could Lead To Jail Time!
FTC To Examine Privacy Policies, AdChoices Icon
Industry Puts Brakes On M&As, Most Media Execs Walking From Planned Deals
PHD Boards Carnival, Consolidates $100 Million+ In Media
Facebook Will Shutter Facebook Exchange (FBX)
Advertisers Slam 'Flawed' Set-Top Box Proposal
Mindshare Duo Turn Coffee Cups Into Media, Win Young Lions
Google Redesigns AdWords For Mobile-First Campaigns, Adds Programmatic Ad Features
Viacom Stock Climbs Sharply, Amidst Leadership Battles
Why Marketers Love Malcolm Gladwell -- & Why They Shouldn't
Facebook Lets Publishers Stream Live Video
Anti-Fraud Certification Launches With 30+ Participants
Obit: Ari Bluman, GroupM's Market-Shaping Chief Digital Investment Officer, Dead At 44
Time To Stop Chanting 'Shift Your Spend From TV To Us'
MediaPost Weekend - Sunday, May 22, 2016
Outdoor Ads Up In Q1, Spurred By Digital OOH
Blocking, Churning, Baiting, & Wrestling: Can We Make It Until November?
Nobody Really Cared About Megyn Kelly's Sit-Down With Trump
Forget Content, Cadence Is King!
ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them
U.S. Ad Volume Declines From March, But Posts Biggest April To Date
Google's Coming Home, Among Other Developments
21st Century Fox Splits Media Chores After Long Review
Turner's Upfront Vow: Will Reduce Commercials, Joins Industry Trend
Fool Me Once: Facebook's Alluring Proposition
Is Search Dead?
CBS Adds 6 Shows To Fall Lineup, Tops Rivals In 18-49
ESPN's Upfront Mantra: Nothing Draws Audiences Like Live Sports
Upfront Network Execs Downgrade Digital Competition
New ABC Programming Chief Orders 5 New Fall Shows, 9 Overall
Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
Bill Backer, Who Taught The World A Thing Or Two, Dead At 89
At Fox Upfront, What's Old Is New
NBCU Upfront Promotes Multiple Networks
Fox Looks To Original Programs For New Season
Steady And Healthy NBC Offers Up Three New Shows For Fall
Freedom Isn't Free -- It's $8.99 A Jug
Warren Buffett Leads Bid For Yahoo
Global Pay TV Revenues Forecast To See Slower Gains
People Limit Web Use Due To Privacy Concerns, Commerce Department Says
MediaPost Weekend - Sunday, May 15, 2016
People Limit Web Use Due To Privacy Concerns, Commerce Department Says
Screen Play: VAB Has Them Big And Small, Absorbs Cinema Ad Council
Is America The Weiser Or The Loser? My Continent For A Beer!
Here's A Thought: Stop Getting Your News From Facebook
FTC Reportedly Re-Evaluating Google Search Practices For Abuse
National TV Market Strong, Second Half Raises Concerns
Refining Receptivity
Amazon Wants To Reshape The Way We Watch
Authenticity Overtakes Aspirations In Online Video Ads
Amazon Aims At YouTube With New 'Video Direct'
Why We Need VR Sunglasses
Social Supplants Search For Content Discovery, Millennials Twice As Likely To Get News That Way
Jon Stewart Rips Into News Media, Donald Trump
Q1 Marks Second Consecutive Quarter Of 'Frothy' Ad Expansion, Bodes Well For Upfront
ANA To Oppose 'Overly Restrictive' Broadband Privacy Rules
Senate Commerce Committee Investigates Whether Facebook 'Misleads The Public'
Facebook Adds Dynamic Ads To Instagram
Why I Love New York
Adblock Plus Reaches 100 Million Active Installations
A Firestorm, Financial Collapse -- And A Way Out?
Donald Trump Dominates 'Earned Media'
The Black Knight, The Black Swan & Trump Soul
MediaPost Weekend - Sunday, May 8, 2016
One Part TV, One Part Digital: How Nielsen Jiggers Total Audience
The Black Knight, The Black Swan & Trump Soul
MediaPost Seeks To Unseal Records In FTC's Battle With Amazon
Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Time Inc. NewFront Unveils OTT Service, Video Expansion
CNN Introduces Storytelling Platform, Time Inc. Launches Video Network
Tribune Rejects Gannett Publishing Acquisition Offer
IPG's Deutsch Wins Pandora Ad Account
All The News That's Fit to Print -- On Video
Hulu's Upfront Message: Think Of Us As TV, But 'TV Redefined'
Politics Will Have Wide-Ranging Advertising Impact
Havas Media Ups Hiltz To Global Brands, Taps Kinsella To Run North America
NewFronts: Virtual Reality, BuzzFeed Reality And Gender Equality
Nielsen Research Sheds Light On 'Live' Vs. Delayed Viewing
TV Ad Market Forecast To Wane Post-Olympics
Digital Video Ad Spending Soars, Budgets Coming Mainly From TV
Ding Dong, The Witch Is Looking Somewhat Less Wicked
It's Complicated: Playing The 'Girls' Card
MediaPost Weekend - Sunday, May 1, 2016
IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
Rovi Buys TiVo For $1B, Consolidates Personal TV Marketplace
FCC Won't Put Brakes On Broadband Privacy Proposal
GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%
Judge: Amazon Bilked Parents For Kids' In-App Payments, Ruling Disclosed By Digital Glitch
It's Complicated: Playing The 'Girls' Card
The Brand Service Framework
Smooverly: Investor Deck
GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
From Spots & Dots To Bots: How Silicon Valley Is Taking The Friction Out Of Madison Avenue
Omnicom's DAS Forms New Unit To Serve Nonprofits
A Plan For Future Innovation? It's Worth Googling
Non-Human Traffic Is Down, Viewability Is Up In Q1 2016
Yahoo Makes Agreement With Starboard, Rotates Board Members
Omnicom's PHD Wins Delta Airlines Media Assignment
Cord-Cutting Hits Cable Nets Across The Board
Confirmation: The Smoking Gun Is Live!
How Ad Fraud, Ad Blocking And Viewability Are Interrelated
IAB Releases LEAN Scoring Roadmap, Will Develop Algos By Q4
Visa 'Everywhere' Initiative Goes Somewhere New, Into Its Own API
The Golden Age of Television Criticism?
Be My Brand Bae: The Age of Chat's Implications For Advertising
New Meaning To Glint In Your Eye
A Word About The Importance Of Words