the IAB Mobile Rising Stars should get high marks not for being creative so much as for being generally respectful of the mobile user. Most of them keep the user in the app and let her drive the experience.
A new category in a key segment of the iTunes App Store gives brands like Domino's, Starbucks and Food Network a less cluttered environment in which to reach consumers with recipes and food retail apps.
What a great piece of hardware Sony has given us, and all likely for naught. Sony somehow kept its style, but lost its edge.
Two iAd campaigns from insurance companies demonstrate yet again why branded games always come off as cynical exercises in tricking us to look.
Branded content should be just that -- content. Jo-Ann really over-delivers on the promise with a craft app that lets inspiration do the selling.
The new and greatly revised version of ABC News' iPad app dispenses with first-gen dazzle at the same time that it tries to invoke a previous century's newspaper convention.
Amazon does not act like a company that is fully behind its first-generation tablet. Eight months after releasing the Kindle Fire, the company has been less than aggressive in keeping us interested.
Bloomberg Businessweek+ makes its iPhone magazine work not by shrinking the content, but by expanding it in ways that make sense for the mobile context.
There is another second-screen effort afoot in media land. Magazines are hoping that mobile users will activate print pages with branded magazine apps.
P&G gets branded content right by making us believe they really are decent publishers who are more interested in informing than selling -- at least for this moment.