• Real Notes From The Underbelly
    So, four weeks post the birth of my second child, I can write this statement in all honesty: Television, for the most part, is mediocre at best. I am not sure how many of you are up at 2:30 a.m. these days (or 3:30, 4:30 or 5:30 a.m. for that matter) but I can tell you this: there is little to watch. I have my DVR searching and scouring for content at all hours of the day to little or no avail. Why is that? Has television become too cookie-cutter, so formulaic, so predictable that it doesn't matter what channel …
  • Jack Myers' Think Tank: Murdoch Follows His Gut, With More Surprises To Come
    Congratulations to Rupert Murdoch and to News Corp. on the acquisition of Dow Jones & Company and its flagship brand, The Wall Street Journal. I worked for a Murdoch publication years ago, and have been watching ever since as he continues to challenge common perceptions of what's possible, no matter how improbable.
  • Super-Tankers Turning On Mad. Ave.?
    For years now, many of us have bemoaned the vice-like grip that media and creative shops alike have maintained on their long-standing business structures and practices -- structures and practices that are TV-centric and that have become increasingly out of step with the wider media landscape, consumer behavior and client demands. While all of the serious players in the market have acquired or formed digital units of one sort or another, the underlying approach has been much the same as that used in the '80s and '90s, when integrated marketing was all the rage. However, until last Friday, we had …
  • The End Of Analog
    In some recent dispatches, I've taken the position that the U.S. digital broadcast TV transition will be tantamount to the end of analog as we know it, not just for television, but symbolically for the overall media marketplace. Broadcast TV still is the biggest of the big critical mass media -- even if most Americans already receive it via platforms like cable, satellite and telcos that are digital to varying degrees. The symbolic impact of the shift to a digital broadcast spectrum could be profound for TV distributors, content owners, advertisers, agencies and consumers alike.
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