There are 590 news articles listed in Google News this morning about the unveiling of the Nokia 5800 Xpress Music Thursday -- and that's just in English. The touch-screen handset is compatible with Nokia's Comes With Music program, so customers will be able to download music from the catalogs of Warner, Sony, Universal and EMI. It has 8 gigabytes of memory and is equipped with maps and satellite navigation, and will cost the equivalent of nearly $400 when it goes on sale in Great Britain Oct. 16. Jennifer Dudley-Nicholson, writing in Australia's Courier-Mail newspaper, calls the phone …

If you're one of those people who likes advertising with your crumb bun, dig into Stuart Elliott's advertising column this morning. Seems like the Atlantic is writing pithy brain teasers like "Is war a sport" on laminated cards and sticking them into the pastries on display at the local bodega. The magazine's name and the tagline --"Think. Again." -- in the lower right corner. There also will be video clips of citizens on the street answering the questions on theatlantic.com/thinkagain. Set a calendar alert for Monday because the site is not live yet. The Economist, meanwhile, is …

Speaking of the gyrating financial market, a bond salesman called me Thursday, pushing New York City Metropolitan Transportation Authority bonds yielding 5.25% -- a price he says he hasn't seen in years. "And they're Triple-A rated," he said, as if that still means something to the average headline reader. Now Ad Age reports in its "3 Minute" video feature this morning that the "the cash-strapped MTA" is wrapping the outside of the Times Square Shuttle, which runs to Grand Central Station, in advertising. My wife has a theory that we're entering a period …

The Estée Lauder Cos. Aramis and Designer Fragrances division is taking its first direct step into the women's mass-market fragrance category with a trio of scents under the C-Thru moniker. The scents will launch as a set in Walmart this December, and roll out to Kohl's, Target and other mass retailers in January. "Decades ago, news of a Walmart tie-up would have rattled the chandeliers in the company's Fifth Avenue headquarters," says WWD. "But now the move could be interpreted as merely reflecting the broad evolution in the market and at Lauder." Caris & Company analyst Linda Bolton …

Between Karl Greenberg's hawkeye coverage in Marketing Daily Section One (tip o' the hat) and the items from elsewhere that we pick up here, it seems that hardly a day goes by without news about a new green car in the making. Christian Caryl and Akoko Kashiwago do a good job of putting all the forthcoming models and technologies in perspective in an overview that, from the starting line, cedes the lead to Japanese automakers. They say that even before global warming became a global issue, the oil-poor country was obsessed energy efficiency. The Honda FCX Clarity, the …

No wonder, then, that the Free Press reports from the Paris Auto Show that GM feels that the traditionally fueled Chevrolet Cruze is more important than Volt in its turnaround plans. The Cruze, which will sell for about the same price as the Honda Civic and Toyota Corolla, debuts in the U.S. in spring 2010 and will have a global footpr..., er, tire track. It replaces the Cobalt. GM hopes Cruze sales will hit hundreds of thousands a year early in the next decade and generate lots of cash. "Chevrolet is GM's biggest brand and the third-largest automotive brand in …

As I was flipping through the formidable print edition of New York magazine's Fortieth Anniversary issue at 1 a.m. this morning, I vowed, once again, to spend more time with paper and ink. Then I came across "The Most Memorable Advertisements Madison Avenue Ever Sold," a compilation of the best ads since 1968 as determined by an apparently anonymous panel of two-dozen ad-world denizens. There are really no surprises except, perhaps, a billboard campaign for Nynex Yellow Pages circa 1987 -- "If It's Out There, It's in Here" -- that I don't even remember. …

While we're on the subject, fans of vintage advertising will be happy to learn that footage of Ron Popeil -- the huckster behind Veg-O-Matic, the Pocket Fisherman and the Inside-the-Egg Scrambler -- is interwoven into new spots out of Ronco, the company behind the classic, in-your-face infomercials popular with insomniacs and masochists. Stephanie Clifford reports that squabbling among the investors that bought Ronco from Popeil in 2005 eventually led to a bankruptcy filing. It's now under new ownership. The new spots feature a new pitchman, Mark Stolley, but archival clips of Popeil are interspersed into the pitches …