Ad Age
Anheuser-Busch and MillerCoors both got out of the business of combining alcohol and caffeine two years ago as pressure mounted from activists who charged that the drinks were marketed to underage drinkers and posed health risks, E.J. Schultz reports. Then there was the matter of state attorneys general threatening a lawsuit. The gap in the market has not gone unfilled, however. Small companies, such as Chicago-based Phusion Projects, maker of Four Loko, and Portland, Ore.-based Charge Beverages, which markets Core and Axis, have stepped into the "alco-speed" breach. The segment is still "very small but [the brands] are growing …
New York Times, Fast Company, PCWorld
Apple will bring a multi-touch user interface to its latest hardware and operating system, which will be available next summer, is opening an App Store that will sell software for Mac computers as it does for its iPads and iPhones and is rolling out revamped MacBook Air computers that some analysts say are priced so aggressively that they'll compete with the iPad. No problem, says Apple COO Timothy Cook about the line, which will now start at $999 rather than $1,499. He tells Miguel Helft that it is better for Apple to cannibalize its own business …
Wall Street Journal
Ellen Byron reports that Procter & Gamble is kicking off a "Have you tried this yet?" campaign today aimed at convincing consumers to sample new products such as fabric-softening Bounce dryer bars, Charmin Sensitive toilet paper and Pringles Multigrain potato snacks. It's also opening a temporary store in New York City where people can try out products such as Olay anti-aging body wash and CoverGirl Clean foundation makeup. "The bottom line is there's a lot of growth in North America to be had," says Melanie Healey, the 20-year P&G veteran and a native of Brazil who heads P&G's North …
BrandChannel
USA Today
Imports are cheaper and food prices are up. There goes that change-of-career idea.
Ad Age
E.J. Schultz reports that Anheuser-Busch is rolling out Busch Light bottles with an "ice-cold easy indicator" thermometer that turns blue when the temperature is just right. "Thermochromatic ink on beer [bottles]? I've heard that's been done before," says a MillerCoors spokesman. Coors Light bottles, of course, feature mountains that turn blue "when it's as cold as the Rockies." Schultz says it's not clear how much support A-B plans for new bottles for the sub-premium brand, which traditionally gets less advertising attention than Budweiser and Bud Light.
Bloomberg
Nadja Brandt reports that luxury spa resorts are luring high-end corporate clients with a little but more than the traditional free breakfast these days. Does taking a jump from a 25-foot pole -- an activity known as the "Quantum Leap" -- during a break from a breakout appeal to you? You can do it at the Miraval Arizona Resort & Spa. At Vermont's Stowe Mountain Lodge, you can engage in the "Naked Table Project"*; Miraval also offers tightrope walking and contests such as chili and barbeque cook-offs. At the Broadmoor in Colorado Springs, groups can participate in fly-fishing …
Wall Street Journal
UnitedHealth Group today will announce a new program that reimburses oncologists at cost for whatever drugs they prescribe and will pay them separately for any services they render. The intent is to eliminate any incentive for doctors to choose a drug based on profit, Avery Johnson reports. The insurer estimates that drugs account for 65% of an oncologist's income and believes that doctors continue giving drugs as a way to get paid even when the treatment is no longer viable for a dying patient. UnitedHealth will give doctors a set fee, instead, that includes the profit they would …
Chicago Tribune
Kraft Foods is targeting moms with a Web series featuring two-minute videos that highlight challenges of motherhood such as finding time or sticking to a diet, Emily Bryson York reports. Titled "You Gotta LOL," the campaign stars comedian Anita Renfroe, whose has put "momist" lyrics such as "because I said so" to the
"William Tell Overture" to acclaim. In one video, Renfroe says serving Kool-Aid keeps the neighborhood kids close and chatty. "Two cups down, they're singing like canaries," she reveals. But the sketches don't always mention brands and Kraft hopes this will make them …
Washington Post
Three activists organizations -- the Yes Men, Amazon Watch and Rainforest Action Network -- posted
fake ads spoofing Chevron's new campaign that positions it as an environmentally responsible and socially conscious organization. The Chevron campaign broke Monday with
full-page ads in the
Washington Post, Economist, New York Times and
Wall Street Journal. "They must think the American people are absolutely stupid," says Maria Ramos of the Rainforest Action Network about Chevron's ads. "When it comes to oil spills, climate change and human rights abuses, we need real action from Chevron. Instead, we get this high-cost, glossy …