The color commentator on Boston Red Sox broadcasts known as RemDawg is peddling $500 "season passes" to devoted fans who'd like a guaranteed table to watch TV broadcasts in the comfort of Jerry Remy's Sports Bar & Grill, Jenn Abelson reports. They'll also receive a $25 food credit and one free beer per visit, invitations to exclusive events (up to a $3,000 value) and an autographed picture of Remy at their table. "This $500 season-ticket package can deliver an experience as close to an actual season ticketholder as possible, at a fraction of the price,'' says …

People don't just buy green products to save the planet, Andrea Gardner reports, and this reality is beginning to sink in with the marketers who sell them. (She herself buys organic apple juice because she thinks it's healthier for her child and her yoga teacher admits on air, "My priority is really just my family and their health.") Green marketing pioneer Seventh Generation is taking the risk of alienating the most ardent eco-consumers -- known as "dark greens" -- with a campaign targeted to new moms that ends with the tagline "Protecting Planet Home. One dark green admits …

Enough already with the sizzle, says Nielsen Online Digital Strategic Services' Pete Blackshaw, let's get back to the fundamentals. A klieg light snapped on in Blackshaws' cerebrum following a conversation with retired Procter & Gamble ad veteran (and mentor) Bob Wehling, who reminisced about times past such as early Ivory Soap ads inviting consumer feedback and Bill Cosby wanting to talk in an "authentic" voice in a Crest campaign. "Maybe what's missing in our 'social' marketing transformation is the really boring and basic stuff," Blackshaw says. "Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is …

Hewlett-Packard is about to launch its first corporate ad campaign in more than five years -- a $40 million effort, a source estimates -- that will reintroduce it as company that does a lot more than make and sell printers, Suzanne Vranica and Justin Scheck report. Rapper Dr. Dre, stand-up comedian Rhys Darby and photographer Annie Leibovitz are among the celebrities who will be featured in light-hearted ads starting this weekend. They carry the tagline, "Lets Do Amazing." CMO Michael Mendenhall says public awareness has not kept up with the expansion of the company, largely through acquisition, …

Part of Subaru's success in recent years can be attributed to having the right vehicles at the right time, Jewel Gopwani writes, but a lot of it is due to the loyal following the Japanese automaker has built over time. Last year, its sales in the U.S. rose 15.4% in contrast to the overall industry drop of 21%, and its market share grew from 1.4% to 2.1%. So far this year, sales are up 33%. Because of low inventories, Subaru is able to keep incentives low. It also has some of the highest resale values in the industry, which …