Toyota is using media technology from Sydney-based The Project Factory to power a demo unit for Toyota that lets Australian consumers manipulate a 3D model of the FJ four-wheel on their PCs. The technology, which brings a virtual version of the vehicle to the country before the real one gets there, lets consumers engage the digital version using an Xbox Kinect controller. The system also lets them "explode" the vehicle and look at individual elements and technical specs.

Reviewer Christopher Jensen suggests the less pricey Optima, which vies against cars like Honda Accord, Toyota Camry and Ford Fusion, is also a challenger to the sibling Sonata.

Hawaiian businesses are using social media, mobile technology and the web to reach tourists. Besides commissions to concierges and taxi drivers, flyers and cards in racks at resorts, companies are using special events and touting them on platforms like Twitter, Facebook and Yelp. Some are offering an appearance on "Hawaii Five-O" and are using the web to create buzz when a celebrity like singer Rihanna shows up. Helicopter tour company Genesis Aviation used to limit marketing to direct mail, Internet advertising and commissions to hotel concierges. This year, however, the company is using Facebook.