Greenpeace, accusing Mattel of using paper from Indonesian rain forests to package Barbie dolls, took it to the toy company's headquarters in El Segundo, Calif. Police arrested 10 protesters who hung banners at the headquarters and who even had a Barbie lookalike attempt to drive a hot pink skip loader to the offices. It's part of a global effort against the world's largest toy company, and a decade-long effort to get companies to cut supplier deals and operations that are tied with denuding rain forests. Protesters rappelled down the face of the company's 15-story building and hung a banner showing …

Anthony Weiner has fussed up and that's fodder for more than "Saturday Night Live." Spirit Airlines is running a Weiner sale. 

Movies can be downright dreadful and they can bomb at box office, but some of them have been supported by absolutely brilliant viral marketing campaigns. The timing for blogger Ryan McKee's rundown of the top ones is good, since the J.J. Abrams scifi horror "Super 8" is, if nothing else, spurring a lot of buzz. Anyway, here are McKee's top seven:  7. "Snakes on a Plane"; 6. "Inception, with an online game and interviews with dream experts; 5. "Paranormal,"with Twitter-driven marketing; 4. "Cloverfield," a big disappointment but great buzz generation as everyone wanted to know what the monster looked like; 3. …

Sina Corp's microblogging platform Weibo is heading to our shores, but in English. The platform will be here in two to three months as a rival to Twitter.

Lady GaGa and her business manager Troy Carter were looking for a social media meta platform that lets artists connect to fans across the web, including other social sites. They couldn't find it, so they are starting their own. Backplane is backed by heavy hitters in the venture capital world -- including a $1 million investment from a group of investors led by Tomorrow Ventures, the investment firm of Google's chairman, Eric E. Schmidt. Lady Gaga, acting as informal consultant, has a 20% percent stake.

In a lengthy interview with The Detroit News, GM's chief Dan Akerson speaks his mind on a wide range of topics, including competitors. He says he wants to boost sales of luxury cars and will launch two new Cadillacs next summer. "They're not going to blow the doors off, but they will be very competitive," he says, adding that of GM's four brands, he wants only Chevy and Cadillac to be global. He says Cadillac won't be as primed for the global market as Chevrolet until a year or two from now. As for his Dearborn rival: "They are trying …

Vienna Beef Franks is suing Scott Ladany, who owns Red Hot Chicago, claiming he is using Vienna's recipe. Ladany is the grandson of one of the founders of Chicago-based Vienna. The trademark infringement suit, filed in U.S. District Court in Chicago, says Red Hot Chicago either stole the 118-year-old recipe or is lying to customers that its product is the real thing.

Microsoft's Xbox console may soon have Kinect motion sensing, which would let users control TV feeds, search YouTube and play games with voice commands. Microsoft said it will give users access to live television programming through Xbox in the United States next year. Users will be able to get Hulu and NetFlix, and watch YouTube videos on the system, all controllable through the Kinect.

The National Hockey League has a new spokesperson, but he's not a hockey star. Country musician Dierks Bentley is, however, a hockey fan and amateur player. Bentley signed a partnership with the NHL that included his hit "Am I the Only One" in tune-in spots for the NHL conference finals that ran on NBC, CBC, the NHL Network, NHL.com and team web sites. While the Goo Goo Dolls, the Jonas Brothers, Garth Brooks and Usher have performed around the NHL All-Star game, the NHL's partnership with Bentley is the first to happen under new executive VP …

A judge in South Carolina has ordered Johnson & Johnson unit Ortho-McNeil-Janssen Pharmaceuticals to pay more than $327 million in penalties for deceptively marketing the antipsychotic drug Risperdal as safer and better than competing medicines. The judge said the company violated the state's consumer protection laws with a letter it sent to doctors in 2003 touting Risperdal as superior to rival drugs. He said the company also violated rules with warning labels that were deceptive. Janssen officials said they'll appeal Couch's order Risperdal's global sales peaked at $4.5 billion in 2007, but declined after the company …