Far more people are using the iPad than any other tablet device, according to stats compiled this week. Pingdom estimated that 87.6% of all worldwide tablet-based Web traffic comes from the iPad based on data from StatCounter. Comscore said iPad accounts for 95% of all U.S. based Web traffic from tablet devices, suggesting that Android may be getting more of a foothold in other parts of the world.

A three-year, $30 million strategy funded by BP aims to restore the Gulf seafood's reputation, which was wounded by the 2010 oil spill. The campaign will start with television commercials in the first quarter next year, plus print advertisements showing crawfish and blue crabs splashing around in clear water. Billboards will be featured along highways in Louisiana, with portraits of chefs and fishermen encouraging consumers with catchphrases like, "Put the 'bon' in 'bon appetit.' "

Bank of America has new ads touting its virtuous work in Brooklyn, creating homes for the homeless. Say again? The company has a new ad about how it is helping homeless people in Brooklyn, N.Y.

More than half of the respondents to a survey released this week by the SymphonyIRI Group, a research company, said they were eating out less often. Consumers said they were pessimistic enough about the economy to also take steps like serving less expensive meals at home and forgoing groceries they deem nonessential.

Jack in the Box Inc., the Calif.-based hamburger chain, has given Horizon all of its digital media planning and buying business.

Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday.

Hankook Tire America Corp. wants its name to roll right off consumers' tongues when they think of sports. The company, which already has made inroads in baseball and motor sports, is now undertaking a major media buy in college basketball.

Fuse Science, which recently signed Tiger Woods to its roster of sports endorsers, has added a big hitter to its line-up: David "Big Papi" Ortiz. Ortiz, who had been with the Boston Red Sox since 2003 but is now a free agent, will appear in marketing and other activation for the brand, which will show that he is "Powered by Fuse" and its line of energy drinks and "replenishment" products.

Ndamukong Suh is a defensive tackle for the NFL's Detroit Lions, but he took the offense when asked about his recent personal meeting with NFL Commissioner Roger Goodell, the NBA lockout and maximizing alliances with such marketing partners as Nike, Subway and Chrysler.

Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose - a model, deejay and judge on a TV show Smirnoff sponsors, "Master of the Mix" on BET.