Southwest Airlines has found a way to turn the tables on its recent bad publicity over tossing lesbian kissers, loose-trousered rock stars and corpulent movie directors from its jet planes.

On Wednesday the White House - along with the EPA and DOT - announced its proposal to improve fuel economy over the next decade and a half, with the goal of achieving fuel efficiencies equivalent to 54.5 miles per gallon by 2025.

Toyota is set to launch the small Prius C, or "Aqua." The C has a hybrid drivetrain comprising a "high-output" electric motor and a 1.5-liter gasoline engine. According to Toyota, this combination will yield over 50 miles per gallon in the city, the highest city fuel economy for any non-plug-in vehicle. Toyota is also expected to unveil the FCV-R concept, this model previewing a hydrogen fuel cell-powered vehicle with room for four passengers and luggage space currently being targeted for a 2015 market launch.

Jersey Shore" "talent" Mike "The Situation" Sorrentino has filed a lawsuit in Florida Federal Court against Abercrombie & Fitch, charging that the clothing company has infringed on his "Situation" and "GTL" trademarks. The lawsuit comes on the heels of the company's publicity ploy in August, offering to pay the reality star to no longer wear their apparel.

Marketers are spotting fresh opportunities in the video-on-demand market as non-broadcaster publishers, including Google and AOL, make significant investments in premium-quality video content. Online video views surged 36% year on year to 785 million, according to Experian Hitwise.

DDB has terminated its global contract with Anheuser-Busch InBev, freeing the agency to pursue other beer brands.

You know Photoshop's involved when you see Kim Jong Il and Lee Myung-bak making out. Or President Obama planting one on Chinese President Hu Jintao. Or German Chancellor Angela Merkel kissing French President Nicolas Sarkozy, her nation's economic rival. The images are in an ad campaign, the first in a decade, from Italian clothing company United Colors of Benetton called "Unhate." The newly unveiled Unhate Foundation seeks to promote a culture of tolerance and combat hatred around the world.

'Tis the time for agencies to restock their C suites. Agencies are on a hiring binge as they look to fill senior posts to maximize opportunities for growth in 2012.

Milwaukee, faced with a high infant mortality rate is launching an ad campaign aimed at one reason for infant mortality: grownups allowing their newborns to sleep with them at night. The ads show infants sleeping with butcher's knives, with the message that "Your baby sleeping with you can be just as dangerous."

AMC Entertainment and Regal Entertainment Group are relying on different strategies to boost online ticket sales. Both AMC and Regal maintain websites that promote showtimes and that direct consumers to e-commerce sites like Fandango and MovieTickets.com.