Columnist Daniel Howes, no doubt writing from Cobo Hall in Detroit, notes that while there's always a black cloud hanging over the global auto industry in some part of the world, "for the first time in a long time it isn't above Detroit."

Apple will be opening new store-within-a-store locations in select Target locations later this year, to reach smaller metro areas. A source said Apple will operate branded areas within 25 larger Target stores in locations that can't support a standalone Apple Store.

Cumberland Farms is teaming with the Boston Celtics on a promotion dangling up to $25,000. The Framingham, Mass.-based chain is running "Cumberland Farms Take-a-Shot" contest. During 10 Celtics home games, a contestant will be randomly selected to participate in a three-point-shot contest on the parquet floor at the TD Bank Garden in Boston.

The Free Press has selected Olivier Francois, head of the Fiat brand and Chrysler head of marketing, as the winner of the Detroit Free Press Automotive Leadership Award for advertising and marketing.

Heretofore, Axe has been for men. Now, the Unilever deodorant brand is introducing a fragrance for women called Anarchy. A new commercial depicts a scene of mayhem, with a chain of events including a car pileup. During the spot, strangers lock eyes and, oblivious to the commotion, walk hungrily toward one another, then freeze at about an arm's length, nostrils flaring and chests heaving, not breaking the sexual tension with contact.

Marketing executives at the Florida Department of Citrus today face the agency's greatest challenge: reversing a 10-year decline in U.S. orange juice sales in an increasingly competitive and fragmented beverage market. The goal: targeting a broad audience of 190 million U.S. adults called "non-loyalists," about 80% of the adult population, said Leigh Killeen, deputy executive director of marketing.

A new poll from Cincinnati-based consultancy RSW/US shows that a greater percentage of agency types than marketers predict growth in the economy and higher marketer spending. Sixty-five percent of the 114 agencies that participated said "yes" when asked if the economy is heading up, versus 41% of the 100-plus marketers. Also, the percentage of marketers who answered "no" (35%) was more than twice that of agencies (17%). The marketers included Pfizer, Reckitt Benckiser, Frontier Airlines and 1-800-Flowers, and agencies McCann Erickson, Ogilvy & Mather, StruckAxiom and Slingshot.

Ford, which unveils the 2013 Fusion on Monday at the North American International Auto Show, is hoping the car is as much of a game changer as the original Taurus was. Early looks show that the automaker is gunning for Camry and Honda Accord by channeling super-sports-car line Aston Martin, albeit with fuel economy. "We knew we needed a more premium design than our previous [Fusion] or our competitors'," says Chris Hamilton, Fusion's styling chief. The car is also the latest exercise in the One Ford global-vehicle program.

The North American International Auto Show is live, at least for the press. Paul Eisenstein and his Detroit Bureau posse (along with about a million other people) are covering the event live, starting with this pretty comprehensive rundown of who's showing what at Detroit's Cobo Hall today and tomorrow.

There's an image of a nude man strolling away from the beach toward the camera in a children's clothing ad for La Redoute, a mail order catalogue. In the foreground are four young children. La Redoute's Facebook page attempted to explain the photo; a company representative apologized in a Twitter post. As one marketing person in Indy suggested in the story, the thing not to do is hold such a photo shoot on a nude beach.