• Hyundai CEO On Brand
    John Krafcik has been CEO of Hyundai Motor America for about five years, during which the brand has taken off, becoming the seventh-largest auto brand in the U.S. But sales growth will likely be stymied for the simple reason that Hyundai can't make enough vehicles to fill demand. At the jump is a delineation of Hyundai's product plans going forward.
  • 10 Rules of Modern Marketing
    Debi Kleiman, president of the Massachusetts Innovation & Technology Exchange (MITX), offers up her list of how brands can create "Customer Love," which she says is more accessible now than ever before because of digital opportunities.
  • Small Non-Profits Should Develop Their Brand
    Nonprofits, especially small, local ones, often devote little or no time to developing their own brands. The big ones don't have that problem: (Product) Red, Charity:water, and Toms Shoes are examples of the latter. They spend millions to do their work and get the word out about it globally. But if local grassroots groups don't get the word out about what they are doing, they won't get any credit, though they are on the front lines, writes guest columnist Oscar Abello of the Results for Development Institute.
  • 'Consumer Reports' Praises Ford Escape
    Consumer Reports has given big high-fives to Ford for its 2013 Escape, while giving a smack-down to the expensive plug-in hybrid electric sports car Fisker Karma. "With its redesign, the Escape has jumped into the top tier of small SUVs, competing well with the Subaru Forester, Toyota RAV4, and Honda CR-V," Consumer Reports said. The magazine shelled out over $107,000 for its own Karma, its most expensive outlay for a car. They said it has tight confines and limited visibility, and a badly designed touch-screen system makes the dash controls an ergonomic disaster. Will we see it on Craigslist?
  • Chrysler Opens New Digs In Detroit
    It's not the Chrysler Building, but it's a famous old building (in Detroit) nonetheless. The automaker, which has committed to help revitalize the Motor City, moved its Great Lakes Business Center into the two top floors of the former Dime Building in downtown Detroit over the weekend. The building will now be called Chrysler House.
  • RIM Hopes To Get Its Charge Back
    RIM, which makes the BlackBerry phone, says its subscriber base has grown to 80 million. Shares jumped 5% on the news as the company prepares new phones using its BB10 operating system. The Waterloo, Ont.-based company has lost share in North America to Apple and Samsung's Galaxy devices.
  • Brands Need To Rethink Online Ad Strategy (Again)
    Contributor Steve Olenski gets into particulars here, with ample stats and charts. He cites studies like Ask Your Target Market or AYTM's recent survey in which 65% of respondents indicated they were either not very likely or not likely at all to click on an online ad.
  • Deodorant Brands Try To Build Loyalty In India
    The personal care market in India is growing at around 30% a year. In the last nine years, between three and four out of every 10 men in cities, and one out of every 10 men in small towns have used deodorants. Global personal care product makers such as Unilever Plc and L'Oral, and local firms such as VI-John and Vini Cosmetics are in a market there that has achieved in currency terms what perhaps only two other categories have in recent memory: backpacks and mobile phones.
  • Consumer Confidence In GM Problematic?
    A new report from Bandon, Ore.-based CNW Market Research says nearly a quarter of all potential car buyers are concerned that General Motors will file for bankruptcy again within the next few years. The firm's Auto Industry Summary says that just three and a half years after filing for bankruptcy, 22% of new-car intenders expect General Motors to seek bankruptcy protection again. Just 8% of new-car intenders expect Chrysler to file for bankruptcy protection again, down from 34% two years ago.
  • Biggest 30 Advertisers On Facebook
    Facebook makes $1 billion per quarter in ads. From whom? The top 30 include Ford (whose CMO, Jim Farley, defended Facebook when GM pulled out), Anheuser-Busch, HSBC, McDonald's, Visa, MasterCard and Nike, whose ads sometimes appear first on the social media platform before they hit TV.
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