Comic book superheroes could make this summer the highest-grossing of all time at the box office. To do so summer movies will have to earn more than $4.3 billion. U.S. receipts to-date this summer, not counting the new Spidey flick, are already up 2% over the same time last year, according to Box Office Mojo. "The Amazing Spider-Man" could bring in $150 million over six days. The last Batman movie, "The Dark Knight," earned $533 million in the U.S. and $1 billion globally. The new "Batman, The Dark Knight Rises" could do as well.

Coca-Cola and the agency Crispin Porter & Bogusky, part of MDC Partners, said this week in a joint statement that they had "decided to part ways" after working together since 2005 on Coke Zero ads in North America. The statement did not give a reason for the decision. A review of the account is expected to begin soon, and the joint statement said that Crispin Porter would continue to work on ads for Coke Zero that are planned to appear in Europe next year.

Movie actor Leonardo DiCaprio is giving a lift to struggling battery-car start-up Fisker Automotive. The star, who has helped promote the Toyota Prius, now owns one of the $102,000 Fisker Karma plug-ins -- and has invested in the California-based firm. But DiCaprio plans to go a step further, using his star power to promote the Fisker brand as part of a campaign for global sustainability. "My foundation supports efforts to secure a sustainable future for our planet and all its inhabitants," says DiCaprio. "I am delighted to be working with Fisker Automotive to promote this shared vision."

Apple plans to debut a smaller, cheaper iPad by year-end, said sources. The effort is meant to help maintain dominance of the tablet market as Google and Microsoft prepare competing handheld devices. The new model will have a screen that's 7 inches to 8 inches diagonally, less than the current 9.7-inch version, said the sources. The new device will probably have a price closer to Google's Nexus 7 tablet and Amazon's Kindle Fire, both of which have 7-inch screens and cost $199.

This year Dole did its fourth iteration of "The Dole California Cook Off," which was staged on Facebook. A supporting sweepstakes offers the chance for one of the entrants to be a blogger and a judge on Sunday to help determine the winner. Michael Contreras, the digital marketing manager for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

Supermarkets should add to their organic store-brand mix and enhance digital offerings to appeal to consumers ages 18 to 31, concludes a study by global investment bank Jeffries and business advisory firm AlixPartners. The "Trouble in Aisle 5" research indicates Millennials are 18% less likely to shop at traditional grocers and given their willingness to explore alternate channels grocers need to make changes to attract them. "You want to go fresh. You want to have a very robust private-label program, particularly private label that speaks to natural and organic trends. You also want online capability like online delivery and to …

Fiat SpA is raising its ownership of Chrysler Group LLC from 58.5% to 61.8%, as the Auburn Hills, Mich., automaker steams toward $3 billion in operating profits this year. "Chrysler sold 1.23 million cars in the first half, which is over half of our target," Fiat-Chrysler CEO Sergio Marchionne told reporters in Milan, according to Reuters. "The objective of $3 billion is close at hand. We could overshoot it." Marchionne said Chrysler, whose 2012 sales are up more than 30% compared to the first half of 2011, may need to expand production. But he declined to say where that might …

Trident Gum has made its "The New York Werewolf Mix" a free download on Trident's Facebook page. The track is from the See What Unfolds Live event Trident hosted last week at Terminal 5 in New York with DJ Steve Aoki, who remixed a performance of Duran Duran's hit "Hungry Like The Wolf." Duran Duran also performed live at Terminal 5. Trident has also launched a music video competition on Genero.tv, whose directors are creating their own video renditions of The New York Werewolf Mix. Consumers will be able to view the results and vote on their favorites.

7-Eleven will celebrate its 85th year on July 11, with participating stores in the U.S. and Canada offering free 7.11-ounce Slurpees. Six Flags will offer a special admission price of $7.11 to guests after 7:11 p.m. on 7-Eleven Day when they present a store receipt dated 7/11/12. Theme Park guests will also receive a VIP wristband to attend the "Exclusive 7-Eleven Coasters After Dark" event that evening. Additional information is available at www.Slurpee.com and www.sixflags.com. Cinemark Theatres will also give away 7.11-ounce Slurpees at participating theaters in Dallas, Houston, Salt Lake City and Portland from 7 to 11 p.m. on …

Meet the new Chuck E. Cheese, the mousy Pied Piper that the 35-year-old chain hopes will lure a new generation of children into its pepperoni-and-cheese paradise. Some things are the same: He's still a rodent, and his sartorial tastes still run to the green and purple. But the fingerless gloves are gone, as are the '90s skater shorts and the rolled socks. The new Chuck comes clad in jeans and carrying an electric guitar.