This is a meta story: it's about the NPR having to revisit a story it did about a study that seems to show that organic food offers no clear benefits over traditionally meat and veggies. The radio network had to respond to a huge backlash, explaining that the study from Stanford School of Medicine was self-limiting because it only reviewed data from a couple of years. Thus, comparisons of organics and non-organics around environmental-vector diseases like cancer and autoimmune disorders weren't possible.

Pinterest gets headlines and has a $1.5 billion valuation, but there's another photo-sharing site, from Brazil, and WeHeartIt was, at one time, nearly five times the size of the better-known site. Founded in 2008 by Brazil native Fabio Giolito, the site had 7.7 million uniques and 460 million pageviews in July 2011. It is growing slowly but steadily. Dealmakers and venture capitalists may be interested and Giolito may be open to the idea.

Meijer is offering the generic substitute for cholesterol-lowering Lipitor for free in all 199 pharmacies. The addition of Lipitor expands the retailer's free medication program, which includes select antibiotics, prenatal vitamins and Metformin, the most commonly prescribed drug for type 2 diabetes. Meijer has filled more than 1.1 million prescriptions under the no-cost program.

Pickups, traditionally the top auto segment in the U.S. (thanks, Texas!) are back in big form. Ford F-Series, as usual, took top numbers, but Chevrolet Silverado finished ahead of Toyota Camry, the nation's best-selling car. Chrysler's Ram came in at eighth place, per Autodata. Honda's Accord ranked fourth behind Camry, even though Honda's car is at the end of its cycle. And Ford's completely redesigned Escape was fifth.

The Walt Disney Co. has opened first Disney Baby retail store at a mall in Glendale, Calif., primarily targeting the young mothers of what Disney hopes also will be its next generation of wide-eyed customers. Disney is pushing hard to quickly build a Disney Baby line of products and services that it hopes will ultimately grow into a powerful baby brand that captures new customers ages 0 to 2, even before many of them can crawl.

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. The company has designed the service, an IBM Smarter Commerce offering, for organizations to outsource their online marketing efforts, obviating the need to develop marketing software in house and hire an IT team to manage it. The service provides the ability to select target customers for a product campaign, to design an email solicitation or Web page, as well as analyze the results of how many people responded to these marketing efforts.

In the UK, Burger King this week unveiled a Rodeo BBQ Extra Long Beef burger with three beef patties, fried onion rings, cheese and BBQ sauce. There's also a Rodeo BBQ Chicken Royale, Chilli Cheese Bites, and snacks. The concept is also going to BK outlets in Austria and Switzerland. The chain will also sell a Hot Texas Whopper in Germany. German units also are promoting a French Mustard Whopper and Spicy Chicken Bites.

RaceTrac Petroleum, which operates more than 630 stores in markets around Atlanta; Baton Rouge, La.; Tampa/St. Petersburg, Fla.; Dallas/Fort Worth; Miami; New Orleans; and Orlando, Fla., has been selected as the inaugural Convenience Store Retailer Innovator of the Year by the editors of Convenience Store News.

At the jump is a compendium I wish I'd written of all the brands lining up to ride the pigskin to greatness. Audi, Chrysler, (whose has used Patriots QB Tom Brady), PepsiCo brands which is getting going with its new 10-year deal with the NFL including a new Doritos "Crash the Super Bowl" program, Pizza Hut, Old Spice, P&G brand Tide, Bud Light, and Corona are just a few.

During the Cowboys versus Giants game on Wednesday night, Amazon ran an ad that hinted at a new Kindle. The commercial featured what appears to be a pair of Kindle devices, which seem to fit descriptions of new devices. One of the devices has a touchscreen in a black finish, and looks distinct from hardware in the company's current lineup. The ad is at the link.