Brands like YouTube, Old Spice and Red Bull are creating slick, engaging digital advertainment. But Vibrant Media CEO Cella Irvine says such content must also be viewable in a sea of stuff consumers get -- images on mobile sites and apps on their phones, etc. "All of these become contextual branded content and advertising opportunities. It's time for brands to be focused where consumers are focusing their attention: the edit well."

Kids, many of them busier than their parents, are discovering the benefits (and detriments) of Joe. "Kids are so sleep deprived, they are (consuming) caffeine to have more energy," said Luke Tremble of ThedaCare Pediatrics in Appleton. In the past, kids primarily turned to soda for their caffeine, but now that has shifted to include the indulgence of coffees and energy drinks.

The late, great Marilyn Monroe has a key role in a new multi-media campaign from Citi for its Private Pass program, which also features such talent as Alicia Keys, Candace Parker, Kevin Love and John Madden.

Kraft Foods Inc. is releasing Candy Corn Oreos ahead of the Halloween season. The "limited edition" cookies, featuring vanilla wafers and yellow and orange-colored cream, will be available exclusively at Target stores. Children's horror book writer R.L. Stine's Twitter take: "Is life complete now?"

Sears Holdings Corp. plans to spin off its Hometown and Outlet stores to shareholders Tuesday. Hometown stores are small hardware stores, usually operated by independent retailers. Outlet stores sell Sears merchandise at a discount. According to a statement late Friday, the Hoffman Estates-based retailer will distribute transferable subscription rights to shareholders Tuesday, allowing them to buy shares of Sears Hometown and Outlet Stores.

"The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years," said Gorden Wagener, Head of Design at Mercedes-Benz Cars. He was describing the Aesthetics S, the shape of things to come for Mercedes-Benz' high-end car. It is set to debut at the Paris Motor Show, later this month.

A&F subsidiary Hollister might want to give prospective male models a quick sentience exam before sending them off to play diplomat. Koreans are mulling a boycott of the fashion retailer because the male models the store brought in to Yeouido to tout the opening of a new shop there proved to be less than ideal emissaries, mocking Asians, shooting birds, and generally acting boorish.

The 'worldwide leader in sports' is joining with the 'greatest rock 'n' roll band in the world' to support the release of the Stones' 50th anniversary best-of collection, Grrr!, with 16 classic songs to play during ESPN's Monday Night Football programming throughout the NFL season.

By the end of the 2012 U.S. Open, Tennis Channel will have totaled some 245 hours of coverage, including more than 70 hours of live broadcasting. But as Robyn Millier, SVP, marketing for Tennis Channel reveals in this Q&A, the network is growing despite a limited marketing budget because "we work with partners who love our content, who want to showcase the players and the game and who are actively involved in the lifestyle of tennis."

Drug companies are marketing male hormone testosterone as a solution to malaise. Abbott Laboratories' Androgel is a huge hit for men seeking the fountain of youth in a gel meant to deal with things like poor sex drive, weight gain and fatigue. Androgel is one of a roster of products meant to deal with the fact that testosterone starts to shuffle off the mortal coil by the time a guy reaches 40. But does it work? Read on.