The man at the helm of the company with a dinosaur-sized footprint in the energy, manufacturing, commodity, and service sectors of the global economy (we Stateside know a couple of the brands he acquired: Jaguar and Land Rover) is retiring today. At the jump are some of the campaigns for his various consumer brands.

Schweppes plans to invest over half of its budget in Australia in branded content in the year ahead. One example is new online content at the brand's "Cocktail Revolution" website meant to get people mixing drinks at home and give the brand a younger edge. The latest video in the site's 'Knapsack Bartender' series sees bartender Jordan travel to La Paz, Bolivia, to meet the world's strongest women - a pair of female wrestlers - and mix a cocktail with the 96% caiman liquor (otherwise known as "firewater"). The Cocktail Revolution is meant appeal to the growing numbers of consumers …

Facebook has teamed up with a Chinese partner on real-time bidding for advertising on its site for target advertisements to consumers. The move extends Facebook's reach for Chinese advertisers who want to place more targeted advertisements on the site even though its service is not accessible in China currently. Facebook is cooperating with Beijing PinYou Interactive Information Technology Co (iPinYou), a Chinese advertisement broker that places advertisers' bids on real time platforms. The social network is aligning its targeting platform, Facebook Exchange, with iPinYou's own platform.

Nestl has won the latest trademark battle with Cadbury over the shape of the Kit Kat bar. Regulators overturned their original decision that favored Cadbury by allowing both companies to make Kit Kat-shaped products. Nestl originally successfully registered the shape of a four-bar of Kit Kat chocolate in 2006. But Cadbury applied to invalidate the registration on the basis that the shape of a chocolate bar was unlike, for example, a name, and was instead a generic thing that could not be monopolized by one company.

A cigarette grows a cancerous tumor in a shocking UK Department of Health campaign to get people to stop lighting up. In the ad, a guy goes out to his back yard with his coffee and morning cigarette. As he smokes a carcinoma appears on the cigarette. It grows larger and larger as the man puffs. The Dare-created spot explains that smoking 15 cigarettes could cause a mutation that leads to cancerous tumors.

Restaurant franchise development executives are looking at nontraditional partnerships with retailers, convenience stores and travel centers to drive growth in 2013. Chains like Checkers Drive-In, Fazoli's and Huddle House are mulling nontraditional expansion to reach more customers and help franchisees.

Tim Tebow is finishing a nondescript season with the Jets, having spent scant time on the field, and is not the superstar he was with the Broncos. But he's a star in marketing. Analysts say the quarterback, who throws for TiVo, Nike, Jockey, Soul Electronics and energy-supplement maker The FRS Company, can keep it going if he gets his QB mojo back. Per endorsement and sponsorship consultancy IEG, Tebow earns up to $4 million annually from his sponsorship activity. Four of Tebow's sponsors pledged their commitment to their multiyear contracts with him.

The Middleby Corp. has acquired famously independent Viking Range Corp. for $380 million in cash. Headquartered in Greenwood, Miss., Viking has approximately $200 million in annual revenue. "This acquisition strategically positions Middleby as a leading manufacturer in the sector with a top brand," chairman and CEO Selim A. Bassoul said in a statement. "The acquisition of Viking allows us to integrate our own patented technologies that will have a huge appeal to consumers for their residential kitchens." Viking now shares the Middleby stovetop with TurboChef, Jade and MagiKitch'n brands.

Gamemakers make great CGI, but have advertising and marketing campaigns that need a Pixar-type makeover. How about Sony's PlayStation Vita, whose ads feature a woman with two extra breasts on her back? The ad ran in a French magazine that had a picture of a woman from the neck down with two large breasts on her chest and two more on her back. The caption on the ad, in French, reads, "Twice the touch screens, twice the sensation." Seriously. Then there's Hitman: Absolution. Publisher Square Enix started off the marketing campaign for its assassination title with a trailer showing the …

Now that people are trying to clear their heads of cobwebs and circulatory systems of spirits, it's safe to review the best hangover burgers, those protein-and-fat rich, hair-of-the-cow, morning-after pickups. Among them: Slater's 50/50, with locations in boozing locales Anaheim Hills, Huntington Beach and San Diego, Calif. has the Bloody Mary Burger, featuring a beef patty infused with Worcestershire and Tabasco sauces that's topped with grilled tomato, garlic-stuffed olive tapenade and bacon-vodka sauce and served on a bacon-pretzel bun. Read on if you dare.