MillerCoors is hoping to get its Blue Moon beer on the list of people who love craft beers from microbrews, which have become a major long-tail force in the market. But consumers into specialty brews see Blue Moon as an impostor (after all, it's owned by one of the detested giants). While MillerCoors says it's for real, artisanal beer makers are on the attack. They call niche sub-brands like Blue Moon "crafty" for not spelling out their corporate parentage. But Blue Moon has 15% of the U.S. craft market. InBev as its own: Shock Top.

After years of anemic sales, powerboats are surging back, with a 10% increase in sales in 2012 and another 5% to 10% percent expected in 2013. "In 2012, the boating industry bounced back from probably the longest downturn it has experienced in four or five decades," says Thom Dammrich, president of the National Marine Manufacturers Association. eighty-eight million adult Americans, 38% of the population, went boating last year, making up about a quarter of the $646 billion annual outdoor recreation industry, he says.

Forget buying an older iPad, iPhone next week. On Monday, Apple will be be unable to import or sell the iPhones prior to the iPhone 4S made for AT&T's network, nor the 3G-enabled versions of the iPad 1 and 2 in the U.S. as part of a final decision by the U.S. International Trade Commission in early June. Samsung filed a suit saying aspects of the phones infringe on their patents. President Obama can intervene on the ruling, bailing out Apple. But he's unlikely to because it would seem like favoritism. Apple has filed a suit to reverse the ruling.

Jaguar has long insisted it is a car brand, full stop, reluctant, until relatively recently, even to offer a station wagon - or shooting brake, as the British prefer. It has left more truck-like products to its partner Land Rover. But that apparently is about to change. In an attempt to broaden its base of potential buyers, Jaguar is ready to push into a higher volume market crossover with its first set to debut at the Frankfurt Motor Show next month.

A new report from The NPD Group showed that climbing restaurant counts got winded in the year ending in March, with independent restaurants closing locations and offsetting what slow growth in units chain brands showed. NPD Group's "Spring 2013 ReCount" report found the total count of restaurants in the United States rose by half a percent, while chains increased count by 1.3% and independents slid.

Starbucks announced it has tapped Google to provide the next generation of its WiFi offering to its customers nationwide. Over the next 18 months, Starbucks will convert more than 7,000 U.S. stores to Google's upgraded store network and WiFi experience.Google will increase speeds and enable users to surf the web up to 10-times faster, according to Starbucks.

Closing arguments are slated Thursday in Macy's Inc.'s versus Martha Stewart. Cincinnati-based Macy's is suing Martha Stewart Living Omnimedia Inc. to halt the sale of home goods at rival J.C. Penney Co., claiming it has exclusive rights to sell Martha Stewart-branded goods. That exclusive branded-merchandise retail tactic is what Macy's relies on as a key differentiator.

Target Corp is testing a baby section with trained staff at 10 Illinois stores in a push to gain a bigger share of the shrinking but highly competitive market for baby gear. The U.S. birthrate has declined in recent years, intensifying competition among mass merchants such as Target, specialty shops led by Toys R Us Inc's Babies R Us and Bed Bath & Beyond Inc's buybuy BABY, and websites.

Diageo is to increase the media spend behind brands such as Johnnie Walker and Pimm's and dial down its below-the-line activity in an attempt to drive marketing efficiencies across all its markets. The drinks maker has been piloting the initiative in North America where it claims to have already captured savings in promotional and point-of-sale spend over the last year. The move has funded a boost in media spend for its brands in the region and the company says it will now roll out the approach to all its markets. The company has used social media in recent years to …

Tax preparation software company Intuit is spending millions on its very first Super Bowl ad for the 2014 game. But the half-minute spot is for a one of its customers. As part of the Intuit Small Business Big Game competition, small businesses have until September 22 to write a 600-word explanation of why they deserve the ad. The public will vote for the top 20 and then Intuit's 8,000 employees will narrow it down to the top four. The winner will be announced Dec. 1 and then start shooting with RPA.