Necessary viewing for global consumer brand companies, Keith Weed, global CMO at Unilever talks about mobile as the keystone for reaching developing countries. The company has just partnered with mobile marketing company Brandtone to expand reach across 10 different markets, including India, China and Indonesia. Over half of Unilever's turnover comes from emerging markets, Weed said, which is expected to grow to around 75% over the coming years.
Four e-cigarette brands have been reprimanded by the UK ad watchdog for running advertising in the country that was too vague about the type of product they were promoting. The Advertising Standards Authority adjudications targeted Sky Cigs, 5 Colors, Ten Motives and E-Lites. Their ads came under fire from the ASA for not making it clear what the commercials were promoting.
General Motors Chairman and CEO Dan Akerson isn't retiring just yet, but he suggested a woman might eventually replace him. He told an audience at an automotive conference in Detroit that it is "inevitable" a "car gal" will eventually run one of the Motor City's Big Three automakers. GM has four women on its board of directors and six women rank among its corporate officers.
Chipotle a couple of years released its film about industrialization of farms set to Willie Nelson's "The Scientist." The company has released an even darker film under the "Cultivate a Better World" campaign. The three-minute viral video and iOS game, "The Scarecrow" paints a Huxleyan picture of a brave new world of food factories where even the crows are made of tin.
Amazon has launched "Mayday" for helping people with cyber frustration. The free service arrives with the company's newest tablets, the 7-inch Kindle Fire HDX, and the 8.9-inch version that you can now pre-order online. "Our goal is to revolutionize tech support," says Jeff Bezos in an interview with "USA Today" at Amazon headquarters.
Abercrombie & Fitch has agreed to revise its "Look Policy" dress code for its store employees. It's part of a settlement in two religious discrimination cases. Now A&F will acknowledge that hijabs, or headscarves, can be accommodated in the workplace. In addition, Abercrombie will ensure that job applicants are informed not only of the Look Policy but that exceptions can be made if requested. The company will add information regarding headscarf accommodations into manager training sessions and institute quarterly reviews of religious accommodation requests.
Nissan gets Apple iTunes Radio first, per the automaker. The new streaming service will be offered in the 2014 Rogue, Versa Note and the Leaf EV. iTunes Radio's, which competes with Pandora has said its iOS operating platform -- used in iPhones, iPads and iPods -- would be displayed on vehicle screens of several brands in 2014. Jon Brancheau, VP marketing said the company is also adding iAd on iTunes Radio as to support its own campaigns, "Such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the …
Harry Hawk, who teaches in the Hospitality Management Program of New York City College of Technology, understands food and social media. At the jump is a link to his white paper on how both burger brands and consumers use Twitter and interact through it. He has worked in both hospitality and technology for many years. Also a the jump a chart of how many followers each brand has, how often they tweet, how inclined they are to publicly respond to tweets and more.
McDonald's USA has confirmed that chief marketing officer Neil Golden is leaving. He's the second executive to leave in the past year and a half. Golden, who is retiring, had been CMO since 2008 and has been with the company for 24 years. He grew the McCafe line of specialty beverages, expanded the Dollar Menu, put a serving of fruit in Happy Meals and a contribution to Ronald McDonald House Charities with every purchase. In March last year former CEO Jim Skinner retired. Don Thompson replaced him.
The NFL this year will for the first time play two regular-season games in London's Wembley Stadium as part of the league's International Series - beginning with the Vikings-Steelers this Sunday, Sept. 29, and the Niners-Jaguars in October - and also for the first time NFL Films will produce for Discovery Channel NFL In Season, a two-part series that takes an all-access look at how the players, coaches, family members, team executives and others "handle the rigors of the season on London soil."