Here are some tag-lines people might really respond to. Clif Dickens' Tumblr web site HonestSlogans.com is a roster of real brand logos but with some slight changes in slogans that are meant to reflect what the companies should really be saying. "I like ones that are clever enough for people that know the product to get, yet may in fact be lost on others that don't know the product or brand," Dickens said. "Men's Health: Every issue promises perfect abs," and "Is Pepsi Okay?" referring to the waiter's response to Coke lovers.

Starbucks Corp. has opened Teavana Fine Teas + Tea Bar on the Upper East Side. The shop follows purchase of the 300-store Teavana Holdings last year as a way to push beyond its core offerings. Teavana Fine Teas features a wide variety of hot brewed and iced teas, tea fusion beverages and curated tea-related merchandise. It also offers a range of food items, from salads to flatbreads to pastries and other sweets.

The razor-and-grooming brand with Boston roots, is mounting a November mustache crusade as part of an effort to raise awareness about men's health. The effort, which encourages men to become "Mo Bros" makes Danny Amendola of the Patriots, Victor Cruz of the New York Giants, and Clay Matthews of the Green Bay Packers members of a mustache crusade. The crusade's team captain is swimsuit issue star Kate Upton.

The auto industry's "Last Frontiers" around the globe are in four regions spread across South America, Africa and Asia where car sales will grow faster than in China between now and the end of the decade, according to a new study by the Boston Consulting Group. Keep an eye on Andes Region, North Africa, the Middle East - where Iran and Saudi Arabia are poised to become substantial markets - and in Southeast Asia where Indonesia vehicle sales are growing.

You may not know the name of sports marketing and media sales company Van Wagner Sports & Entertainment - even its CEO and president, Jeff Knapple, admits, "A lot of my colleagues in the industry don't know who we are." But as Knapple, who during his career has been involved with naming rights deals including Target Center, Staples Center, Emirates Stadium and MetLife Stadium, explains in this Q&A, VWSE is working with high-profile clients such as MetLife for Super Bowl XLVIII and the Minnesota Vikings to not only build its presence but also to enhance the sports experience for teams, …

A Volkswagen TV commercial featuring a woman whose utterly obnoxious laugh just keeps going and going has been tapped as 2013's funniest ad, but it may backfire. Ace Metrix, the Mountain View, Calif., research firm whose consumer survey has pegged the ad as the year's funniest, says the ad is little better than average in the most critical category of all: effectiveness."As many people said that the ad was annoying as said that it was funny," says Peter Daboll, CEO of Ace Metrix. "That means they're not going to watch it a second time." See it at the jump.

Pepsi, McDonald's, Miller Lite, Papa John's and Mountain Dew are among the brands activating during Heat Week, supported by a strong dose of social media, which will help to usher in the 2013-14 NBA season and the quest by LeBron James, Dwyane Wade, Chris Bosh, Ray Allen and the other members of the Miami Heat to win a third consecutive league championship.

"The Simpsons" are joining forces with FC Barcelona and other soccer clubs worldwide to help celebrate "The Simpsons" 25th season on the air, support the 2014 World Cup and sell merchandise, with a special episode to air on Fox in March in which Homer becomes a soccer ref and heads to Brazil.

Gray, silver and black in all their varieties may be a favorite colors for car buyers, but white keeps its hold on top of the color palette. In fact, the number of new cars and trucks in white were up 3% compared with the previous year, according to PPG Industries, the automotive paint supplier that annually puts out its list of most popular paint colors. Silver and black tied for second at 18% with gray coming in third. White has been atop the list for several years and, like the aforementioned gray, there are different shades of it, and more …

Americans consume 270 pounds of meat per year on average, well above any other country in the world. The 10-year-old Meatless Monday campaign has been an effort to deal with this. The campaign encourages cutting out meat one day a week to improve health and the environment. Several studies have demonstrated that people are more likely to try to quit smoking, begin a diet or exercise regimen, schedule doctors' appointments or adopt other healthy behaviors on Monday.