The new chief executive of American Airlines wants employees to opine about the post-merger paint job. Doug Parker told employees that over the next three weeks, they would decide the design on the tails of the airline's roughly 1,500 aircraft. The company's new livery involves an interpretation of the American flag on the vertical stabilizer and a new logo.

Acura and Jerry Seinfeld are teaming up for the comic's web-based series, Comedians in Cars Getting Coffee. Working with both Seinfeld and award-winning director Barry Sonenfeld, Acura has created eight new ads specifically for the Emmy-nominated Web series which will begin its third season next month. The commercials are designed to spoof old-time cars ads but feature two of Acura's latest products. In one ad astronauts drive in the MDX to their lift-off and back home after their return to Earth.

McDonald's will begin selling McCafe coffee in the grocery aisle next year to drive "greater awareness and sell more coffee in our restaurants," the chain's U.S. Chief Brand and Strategy Officer Kevin Newell stated during the company's recent earnings call, in which the fast feeder also noted a chief priority will be improving the customer experience by speeding up service.

Despite the a**-kicking J.C. Penney has gotten over the past many months, it is still highly searchable, at least on Google, which says it is the second most viewed property in its search list of apparel brands and retailers. Kohl's is first. But more expensive stores like Neiman Marcus and and the stores that have gotten a lot of attention like Lululemon aren't on the top-ten list of the ten most-searched apparel brands and retailers at all this year.

Peugeot is running an international brand campaign focusing on the design aesthetics of its cars, an effort to move the brand upmarket. The ad, called "design & driving", shows a montage of clips of people experiencing everyday moments alongside shots of Peugeot vehicles such as the 2008 Compact Crossover and 208 T16 Pikes Peak Challenge rally car. A voiceover by actor John Simm outlines that Peugeot's design philosophy is to "translate every pencil line into movement".

In what "appears to be a first for a major drug company," GlaxoSmithKline "will no longer pay doctors to promote its products and will stop tying compensation of sales representatives to the number of prescriptions doctors." A spokesman says the practices involve "tens of millions" of dollars. "We keep asking ourselves, are there different ways, more effective ways of operating than perhaps the ways we as an industry have been operating over the last 30, 40 years?" CEO Andrew Witty tells Katie Thomas.

Airbnb, the global online company that intermediates between home and apartment owners and tourists looking for a place to crash, has launched its first integrated national advertising campaign using birds and birdhouses as a metaphor for its customers and their accommodations. Airbnb has done more limited efforts around online search and display advertising as well as a promotion in the Los Angeles market and a film with the Sundance Channel. But this is the first, major, integrated national effort.

Volkswagen's top American executive is leaving the automaker - a move that comes at a time the German maker is struggling to reverse an unexpectedly sharp slump in U.S. sales. The 54-year-old Jonathan Browning's departure comes just over two years after he took over Volkswagen Group of America at a time when a new plant in Tennessee and a flood of new product appeared to be driving the maker towards an ambitious goal of reaching 800,000 U.S. sales annually by 2018.

Procter & Gamble may pull the plug on its ownership of Duracell batteries. Pressure is growing on CEO A.G. Lafley to return the Cincinnati-based consumer products giant back to profit and sales growth by divesting a non-core business. "It's not a strategic fit for P&G - it doesn't create any halo or synergy with their other brands," said Pete Sorrentino, a portfolio manager with Huntington Asset Advisors in Norwood, Ohio.

The restaurant industry's ad spending finally slowed in the third quarter, but it is still ahead of the total U.S. advertising growth for the year. Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during the third quarter, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span in 2012. Total U.S. ad spending also was down for Q3, dipping 1.9% (vs. a year ago) to $34 billion, according to Kantar Media.