Security for Sunday's London Marathon will get scrutiny, but the event will go ahead, per organizers. The planners said they will do a full review, but chief executive for the race Nick Bitel insisted that there was "absolutely no chance" that this year's marathon would be cancelled. The London Marathon, which first took place in 1981, had more than 37,000 participants last year.

Boston Bruins cancelled their NHL game against the Ottawa Senators on Monday. The Boston Celtics had an off day and the Boston Red Sox played earlier in the day, meaning the Bruins are the only team affected. The NHL game would've been the fifth and final matchup between the two Northeast Division foes. Since the season was shorted by the lockout, the NHL will have trouble doing a make-up game. The problem for the Washington Ottawa team will be getting out of Boston to make their game versus the Carolina Hurricanes on Tuesday night.

"Starwood Hotels in Boston, New York and Washington have increased security measures," says Starwood spokesman Trey Sarten. Other hotels in Boston, New York and Washington, D.C., have tightened security after the Boston Marathon bombing. Some hotels are restricting access to guests, others are encouraging guests to stay indoors per police department instructions and others have stopped accepting checked luggage. Authorities ordered the evacuation of the luxury Mandarin Oriental hotel, according to chain spokeswoman Danielle Devoe. "As a precautionary measure, they have ordered the evacuation of the hotel," she says. It was still ongoing as of about 6 p.m. The hotel …

Nike and Adidas, which is one of the Boston Marathon's sponsors, had several employees at the event in addition to sponsored runners. "Most of our team has been accounted for," said Mikal Peveto, Portland, Ore.-based Adidas America director of running. Peveto said the process of accounting for all staff members is not complete. "Not yet. Not yet. We're going through that process right now," said Peveto, who returned to his Portland home Sunday night. Peveto estimated that Adidas corporate and Adidas Running had about 100 people at the marathon, including Patrik Nilsson, president of Adidas America, which has its North …

Employees from Boston-based agencies including Hill Holliday, Mullen, Arnold, Communispace and Digitas participated in the Boston Marathon, and after the tragedy the agencies worked to track them down and account for their safety. Diane Hessen, CEO of Communispace, tweeted that her team was safe. Digitas, which had five staffers running the race, confirmed they were unharmed. Foursquare CEO Dennis Crowley ran and live-tweeted. Google set up its Person Finder page, a registry and message board that allows victims, family and friends to share information. Twitter's video-sharing tool, Vine, became a de facto news vehicle because of a six-second video snipped …

A New York State Supreme Court Judge ruled on Friday that J.C. Penney could temporarily sell certain housewares products from Martha Stewart Living in Penney stores. The ruling allows Penney to sell the product under the "JCP Everyday" label until a final decision comes at the end of the trial. Macy's had requested that the Everyday products be added to the list of items Penney is prohibited from selling.

Official sponsors of the London Olympic Games burned out their platinum cards as sponsors, but was the biggest winner Beats by Dre? The headphones kept getting airtime on international TV as athlete after athlete seemed to be sporting them. These days, the business started by one of the world's most influential-and richest-rappers, Dr. Dre. is commanding top billing among audio equipment providers.

The Harlem Shake, Gangnam Style, Fenton the dog, Success Kid: all examples of the power of the meme, a word that has also become a kind of meme partly because of videos like that. Success Kid has been in a Virgin Media ad, the Fenton's mad deer chase has been used by EE, a baby did the Gangnam Style horse riding move for electronic cigarette firm E-Lites, Topshop, Pepsi, Lynx and Ask.com, have created their version of the dance video Harlem Shake.

Daimler AG CEO Dieter Zetsche says the company -- maker of Smart and Mercedes-Benz -- is having success with car-sharing, which going forward will serve as the anchor for a new business unit that could bring in as much as $100 million in revenue next year. "We see great potential in the expansion of our business operations in the area of innovative mobility services," Zetsche said.

Kool-Aid is unveiling a new look for its big red mascot Monday, as the powdered drink brand looks to refresh its image and tout a new liquid mix. The Kool-Aid Man, known for busting through walls and his "Oh yeah!," will be computer-generated and the creative meta-textual: the company will riff on the sentient walking pitcher's fame. We will miss, of course, the low-tech version, which had a guy in a foam costume lumbering around breaking walls and generally causing havoc. Now that was Kool.