A new report from NPD Group, "Defining Value Today: How Consumers Choose to Eat Out," finds that loyalty, not deals, is a big driver for business. The study finds that 42% of consumers say they go to the same place regardless of whether or not a promotional deal is offered. This isn't the result of "brand inertia," where diners simply would rather not change their habits.

Sources are saying U.S. pet care chain Petco has launched a creative-agency review. Former AOR Draftfcb in Irvine, Calif., now handles Petco on a project-by-project basis. Word has it the 1,100-store U.S. chain has contacted some creative shops in recent weeks. Media spending on the brand exceeded $28 million last year, up slightly from about $26 million in 2011, according to Nielsen.

Taco Bell CEO Greg Creed realized the chain wasn't exactly new, so he decided to rethink the crunchy taco. "If you look at all the buns the burger boys sell, and the bread at Subway, they are forever coming up with a new bread bun. The crunchy taco: It was yellow and made of corn." No innovation. He set a do-or-die March 2012 deadline. The company convened at the mothership and considered 30 variations. A Frito-Lay variation made sense: a Doritos-based taco shell pocketed with Taco Bell ingredients. The chip-to-shell story at the jump.

Subway in the UK is replacing wraps with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs. The effort gets a marketing campaign running for four weeks across TV and two weeks across outdoor advertising, along with digital activity. The low-fat flatbreads range will comprise nine flatbreads, each containing less than 400 calories and providing one of the recommended five portions of fruit and vegetables a day.

At TechCrunch Disrupt NY, Neal Mohan, VP of display advertising products at Google, Facebook ad products director Gokul Rajaram and Twitter senior director of product revenue Kevin Weil agreed on the importance of multi-screen, cross-platform advertising but diverged on ROI. Mohan said measuring value remains the biggest obstacle. A "full one-third of digital campaigns will soon be measured by a metric other than clicks." Rajaram said that Facebook is working with Nielsen and DataLogix for reach, view and conversion data. Weil then said that Twitter is more focused on engagement, because no one ever takes a screenshot of a banner …

Ford will start selling F-150 and Ranger pickup trucks in former military black box Myanmar soon. The company plans to offer a full lineup of trucks by December. Ford's first dealership facility is nearing completion in Yangon, which is the country's commercial center and largest city. Ford could begin selling vehicles by the end of May. The vehicles would be imported from the U.S. and Thailand. Coca-Cola and Caterpillar also recently began selling products there.

At Bloomingdale's, all executives at all levels get a copy of Richard Stengel's book, Mandela's Way - Fifteen Lessons on Life, Love and Courage (Crown 2009). The book is based on Stengel's conversations with Nelson Mandela, reflecting on Mandela's life and ability to lead in the most adverse conditions. Bloomingdale's management has given more than 5,000 copies to every executive in all 40 stores, inspiring self-confidence and self-motivation.

Broadway Tim has hit the bricks, but what does that mean for his marketing spotlight? Just a year ago, he was a star with the Broncos, but a season in New York saw him with no starts and only 77 snaps at quarterback for the Jets. His Q score (a measure of likeability) last year was 22 among sports fans. League average was 16. The latest results from Q Scores show that his positive Q Score has fallen to exactly the league average in just 12 months.