The New York-based agency SS+K used a "Blair Witch" tactic to support The American Student Assistance program. The campaign, "The Red," is an eight-minute psychological thriller before "Iron Man 3" in Boston, Seattle, Chicago, Tampa, Fla., and Washington, D.C. The film uses what by now has become a horror-movie trope: normal person stalked by unspeakable horror only she can see.

Boeing is taking Boeing is shopping a blueprint of world's longest-range passenger jet around to airlines. Sources say it will be a revamp of its 777 wide-body jet. The company is in a battle against Airbus for long-haul business. The 777 "mini jumbo", launched in the 1990s owned the market for twin-engines that could do four-engine distances. It is the company's most profitable plane. Airbus' A350 is the challenger.

Maker's Mark bourbon saw huge sales increases in the first quarter, up 44% because the company had announced it would lower the alcohol content in its bourbon because of a limited supply of whiskey. Parent Beam reversed that decision after public outcry. But they made that u-turn after fans bought huge amounts of it. "As you know, we heard our consumers loud and clear, responded quickly and maintained Maker's at 90 proof," said Beam Chief Executive Matt Shattock.

J.M. Smucker, the Orrville, Ohio-based maker of Folgers, is partnering with Life is Good for five varieties of ground coffee: Light Hearted light roast; Happy Medium medium roast; Dark & Daring dark roast; S'more to Love s'mores-flavored coffee; and Banana Bread Bliss banana-bread-flavored coffee.

Dollar General said it plans to hire 10,000 employees in May to fill positions at its stores and regional distribution centers. The company will hold a job fair from 10 a.m. to 2 p.m. May 18 at 170 locations in the 40 states it serves.

Eddie Bauer, which has been redefining itself since emerging from bankruptcy in 2009, tapped Publicis Seattle as its new lead creative agency after a review. In 2012, Bellevue, Wash.-based Eddie Bauer spent nearly $3 million in measured media spending, according to Nielsen. Carbondale, Colo.-based Backbone Media will continue to handle media and PR for Eddie Bauer and Eddie Bauer First Ascent.

GM has launched a partnership with AT&T to bring embedded 4G LTE mobile Internet access into most 2015 GM vehicles in 2014. Chairman and CEO Dan Akerson said Thursday he sees this as a "revenue-generating opportunity." Akerson indicated in a conference call with financial analysts that GM may receive some type of a fee from AT&T as customers sign up for new connected services; the company receives nothing like this today.

Unilever has awarded Dentsu digital shop 360i the digital business for its Ben & Jerry's brand. The Vermont-based ice-cream company selected 360i -- the agency behind the much-celebrated Superbowl Oreo tweet -- following a review that began late last year. Independent PR giant Edelman, which supports PR for a number of Unilever brands, including Dove and Axe, was the incumbent on the digital business.

To ensure its products are getting enough play in internet searches made by potential new vehicle buyers, Nissan cut the prices on 7 of its 18 products in the U.S. "In some of the customer searches we may not appear," said Jose Munoz, Nissan's head of sales and marketing for the Americas. "This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible."

General Motors Co., seeking to boost China sales 75% by 2015, apologized for a Chevrolet ad that included a song referring to "the land of Fu Manchu" where all of the girls sing "ching, ching, chop-suey," which one Chinese newspaper called racist. "Our intent was not to offend anyone and we're deeply sorry if anyone was offended," GM spokeswoman Ryndee Carney said in a telephone interview.