The Tracking Protection Working Group under the World Wide Web Consortium is trying to work on specs for a Do-Not=Track browser feature. Jonathan Mayer, a Stanford grad student, is a big force in the group's privacy constituent -- and he's pretty pessimistic that the group will reach any real consensus on how Do-Not-Track will work. He tells AdExchanger that by setting those default settings to Do Not Track, "We give interested parties the incentive to educate consumers about the impacts of those choices. We allocate to them [those parties] the responsibility of getting consumers to give them access."

Renowned Italian mezzo-soprano singer and recitalist Cecilia Bartoli is the latest "fan" in Mandarin Oriental’s multimillion-dollar global advertising campaign “He’s a Fan/She’s a Fan.” The star is part of a new campaign featuring shots by portrait photographer Mary McCartney, who photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. Bartoli chose to be photographed in Barcelona, one of her favourite cities. The hotel group makes a donation to each celebrity’s individual choice of charity.   

Audi's sponsorship of the new "Star Trek" flick includes a viral film by Paulilu in which Leonard Nimoy and the new Spock, actor Zachary Quinto, race to see who gets to the golf course first. Quinto is in an Audi, Leonard in a Mercedes-Benz. 

Whole Foods Market said it is looking at opening bigger stores going forward because of strong results for older, bigger stores. John Mackey, chairman and co-chief executive officer, said bigger stores offer more parking, less spoilage and greater efficiencies. "Many of those stores [of 40,000 square feet to 45,000 square feet] opened when the economy dipped, but sales are up and they are performing well enough that we’re considering opening some bigger flagship stores in certain markets.”

Wrigley is taking the just-launched Alert caffeinated gum off shelves for now, while the Food and Drug Administration comes up with guidelines for caffeine content in food and beverages. Last week, the FDA announced it will investivate the  effect of additional caffeine consumption on children.

Ferrari wants to be even more exclusive than it already is. The Italian sports car maker says it will keep sales this year "below 7,000" cars. The 7,000 cap would be 4.3% fewer cars than Ferrari's 2012 world sales of 7,318. And 2013 sales are up 4% through April, vs. the first four months of 2012 -- up 33% in the U.S. to 693 cars, says Autodata -- so Ferraris clearly are getting increasingly proletarian

Starbucks has extended its agreement with Green Mountain Coffee Roasters, tripling the number of branded items made for Keurig single-serve coffee machines. The company called it a "global single-serve coffee industry game changer" and a "win-win-win agreement for both companies and for premium coffee consumers around the world." Starbucks will add new single-serve cup cartridges for Keurig machines under the Seattle's Best Coffee, Torrefazione Italia coffee, Teavana Teas and Starbucks Cocoa brands, in addition to Starbucks branded coffees.

Aberdeen Asset Management has refreshed its visual identity and will embark on its first global brand advertising campaign in 30 years on May 20. The initial campaign will last for six weeks and will be seen in over 20 countries, in 13 different languages and will focus on traditional print, out-of-home and digital media. Global awareness is the goal of the campaign. While the group has established a worldwide client base in the last decade, the campaign will support efforts to deepen its penetration in key wholesale markets such as the U.S.

General Motors will start selling Internet-capable vehicles in 2014, allowing passengers to watch streaming video. This feature also gives GM the chance to sell advertising within the car. The average American spends just over four hours a week commuting to work, according to federal data. Some analysts said GM risks alienating customers with ads in the car. But those concerns may be outweighed by the convenience of the new service, which includes access to real-time navigation and traffic information.

Ford Motor will be the lead sponsor of the annual fireworks display on the Detroit River June 24. The event, held for 55 years, will now be billed as The Ford Fireworks presented by Target.